Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Duluth, Minnesota
A marketing agency that takes Duluth service businesses from search to a calls.
Duluth service businesses get a website, search, ads and phone answering from one team, with the prices printed up front.
- A phone-first website
- Every call traced to a channel
- Reports counted in booked jobs
Google searches each month
What Duluth searches for, by service
340
searches a month
- Web design170
- SEO150
- Digital marketing20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the numbers
What Duluth service businesses need from marketing
Search demand in Duluth splits across the services: about 170 searches a month name Duluth and web design, and about 150 name Duluth and SEO. Lithium Marketing builds the site and the search pages, runs the ads and sets up the phone answering around those searches, and reports the work in calls and booked jobs.
Duluth forms a metropolitan area with neighboring Superior, Wisconsin, called the Twin Ports, and that metro holds 281,219 people. A contractor based in the city can take work on either side of the water, so the site, the ads and the service-area pages should name Superior and the nearby towns alongside Duluth.
Four services
Four services that share one call count
Each card opens the Duluth page for that service, so you can start with the gap that costs you the most calls.
Search work that starts with your Google profileThe profile, service pages and reviews that a Duluth customer sees before they call.Learn more A site built to take the callA WordPress site you own, with project photos, a quote form and a phone link that works with one thumb.Learn more Google Ads with the calls countedSearch ads aimed at the work you can take this month, with every call tagged to the search that produced it.Learn more A managed phone line that answers at any hourIt answers, books the appointment, sends a text and passes urgent calls to a person.Learn more
Where Duluth searches
What Duluth types into Google
Only 20 searches a month name Duluth and marketing; the trade searches are where the jobs are, with 1,000 a month for “plumber duluth” and several hundred each for roofing and electrical. That is why the site starts with service pages, one for each job you sell.
The three Map Pack listings for “plumber duluth” showed 70, 418 and 522 Google reviews. A profile with the right categories and the right service area is the base. The pages under it give each job its own result.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing duluth | 10 | not reported |
| marketing agency duluth | 10 | not reported |
| digital marketing agency duluth | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control duluth | 260 | $30.22 |
| garage door repair duluth | 210 | $20.49 |
| roofing company duluth | 320 | $17.63 |
| hvac repair duluth | 10 | $12.47 |
| electrician duluth | 320 | $8.66 |
| plumber duluth | 1,000 | $8.29 |
| landscaping duluth | 260 | $2.83 |
| water damage restoration duluth | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 70 to 522 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber duluth”, as Google showed it to a searcher located in Duluth. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Duluth market
Older homes, owners, and a city that runs along the lake
Most Duluth households own the home they live in: 59.4% of occupied homes are owner-occupied, so the site should speak to the owner who approves the work. The median home was built in 1951, which puts repair and replacement near the top of the page list.
The city follows the lake from west to east and climbs a steep hill above it, so a customer on Park Point and a customer in Piedmont Heights may see different results. Pages for parts of town, plus a Google profile that names the whole service area, put a result in front of customers who are not near your shop.
- residents (2025 estimate)
- 88,330
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.7%
- population change, 2020 to 2025
- housing units
- 39,978
- housing units
- of occupied homes owner-occupied
- 59.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 77.8%
- of homes built before 1980
- median home value
- $242,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in St. Louis County
Remodelers and builders lead the county count
St. Louis County has 101 residential remodeling establishments and 62 new home builders, which makes remodeling the county’s largest trade group. In fields that size, a page that says you remodel homes will blend into the next result, so the work has to be shown: finished projects, the kind of house, and the parts of Duluth where you have done them.
A remodeler sells a whole project; a plumber or an electrician sells a repair call. The same site can carry both kinds of page if the layout changes with the job: scope and finished rooms for the remodeler, the phone number and service area at the top for the repair trade.
County Business Patterns
Trade and home service businesses in St. Louis County
Establishments by industry, 2023
- Residential remodelers101
- Plumbing, heating and air-conditioning contractors76
- New home builders62
- Landscaping services61
- Excavation and site preparation contractors57
- Electrical contractors43
- Roofing contractors21
- Painting contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What gets fixed first in Duluth
Nothing gets more traffic until the site can take the call, and we judge every later step on the calls it adds.
1
Count the calls before you spend
We put call and form tracking on the site, the Google profile and any ads already running, so the first report shows where Duluth jobs come from today.
2
Rebuild the first screen a caller sees
If the site is slow on a phone or hides the number, we fix or rebuild it before sending more traffic.
3
Give every service its own page
SEO and the website work together on a page for each service and each part of the Duluth area you cover.
4
Add ads and phone answering last
Google Ads and the AI receptionist come in once the calls are counted, so each one can be judged on the calls it adds.
Client work
What a combined build did for a garden center
Drake’s 7 Dees runs a garden center, and Lithium built its website and handled its SEO and Google Ads. The card reflects that body of work, and the numbers are not the result of one channel alone. Matt Johnson, from his time running On-Target Landscape, adds a separate view.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAcross Minnesota
Marketing pages for other Minnesota cities
Minneapolis, St. Paul and Woodbury each have a marketing page of their own, and so do Brooklyn Park, Plymouth and Bloomington. The state link at the end reaches every other city.
Pricing
What each Duluth marketing service costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Duluth contractors ask before they hire
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Duluth service business start?
Start where the calls stop. If the phone goes unanswered, fix that first. If the phone is answered but the site loses people, rebuild the site. If both work and the calendar is still thin, the next step is SEO or ads. The co-founder call looks at your tracking before naming the order.
Can we hire Lithium for one service and add others later?
Start with one service if that is the gap. A website, an SEO retainer or a Google Ads account can run on its own, and the others wait until the calls support them. The tracking is shared from day one, so anything you add later is judged on calls and leads, not on a promise made at the start.
How does Lithium work with a business in Duluth from Portland?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. An account manager handles the day to day.
How will we know the plan is working?
Each month you get calls, leads and cost per lead, split by channel. When you mark which leads became booked jobs, the report can trace a campaign from the first call to the work. That trace is what tells you whether to add a service.
Do you work with businesses outside the trades?
Home service trades are the core, from plumbing and HVAC to roofing, electrical and landscaping. Lithium also has current clients in manufacturing, insurance and real estate, and those plans can lean more on the website and search than on emergency phone answering. The first call sorts which of the four services fits the business.
Free action plan
Find the first three fixes in your Duluth marketing
Show us the site, the services you want to grow and the towns you cover. On a short video call, a co-founder will point to the three changes that would help most, starting with the one that costs you calls now.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ