AI for Edison businesses
Every Edison call answered, booked or transferred to a real person.
For $179 a month, Edison service businesses get an AI receptionist that answers every call, books jobs and transfers urgent callers to a real person.
- Every call answered, day or night
- Bookings on your own calendar
- Urgent calls transferred to a person
Calls start with a search
Searches for local trades in Edison each month
1,310
searches a month
- plumber edison480
- electrician edison260
- landscaping edison210
- garage door repair edison170
- pest control edison170
- hvac repair edison10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Edison AI, answered
Where an Edison contractor loses calls
277 plumbing, heating and air-conditioning contractors work in Middlesex County alone. An unanswered call in Edison is a customer with other numbers to try. Lithium Marketing puts an AI receptionist on the line, so every call gets answered and qualified, then booked or transferred to a person.
Winters here are cool to cold, with snow falling several times. If a call comes in after hours, the receptionist answers it with the same rules it uses at noon, so the job does not sit until morning.
Calls in Edison
The calls behind Edison trade searches
“Plumber edison” drew 480 searches a month, and “electrician edison” 260. Those clicks are people with a problem now, and the call that follows is the one your business has to answer.
The phone is where those searches end, and a call can arrive after hours. If a call goes unanswered, that is a job another company can book; the receptionist's first job is to answer, and the second is to ask enough questions to book the right work.
| Search | Cost per click |
|---|---|
| garage door repair edison | $45.92 |
| pest control edison | $31.73 |
| plumber edison | $29.98 |
| landscaping edison | $11.02 |
| electrician edison | $5.92 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 55 to 288 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber edison”, as Google showed it to a searcher located in Edison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Edison market
Who answers when an Edison job comes in
Not every Edison caller owns the property: 60.6% of the township's occupied homes belong to the person who lives there, so the rest are rentals. If a tenant calls, the receptionist can ask who owns the property and who will pay for the work, then follow your route for each.
Edison has 39,225 housing units, and the median Edison home was built in 1975. Put your answers for older houses in the knowledge base, so a caller hears your answers in your words and the technical call stays with your team.
- residents (2025 estimate)
- 109,077
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 39,225
- housing units
- of occupied homes owner-occupied
- 60.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.7%
- of homes built before 1980
- median home value
- $496,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Middlesex County
Call rules for a same-day repair and a booked estimate
Edison's garage door searches run about 170 a month, and a door that will not close cannot wait. Set the rules before that call lands: which number rings the on-call tech, which jobs wait for the next open slot and which get the address by text.
Project work runs on a different clock. Middlesex County has 122 new home builders and 321 landscaping services, and an estimate is the first step for that work. A project call needs the type of work, the address and the timeline before it becomes an appointment, so that is what the receptionist asks for before it books the estimate.
County Business Patterns
Trade and home service businesses in Middlesex County
Establishments by industry, 2023
- Landscaping services321
- Plumbing, heating and air-conditioning contractors277
- Residential remodelers264
- Electrical contractors191
- New home builders122
- Excavation and site preparation contractors54
- Painting contractors49
- Pest control companies35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Set up for you
Getting an Edison receptionist onto your phones
No rule goes live until you have read it and approved it.
Sort the calls by urgency
You walk us through the calls that land now, which ones need a person immediately and which can wait for a booking or a text.
Write the answers in your words
Your services, hours, service area and common questions go into the knowledge base, and you choose the voice it uses.
Set the transfer numbers
Urgent calls ring the on-call tech, and anything else goes to the person you name, with the caller's details in the message.
Call it yourself before launch
You call the line with your own questions, and any answer that sends a caller the wrong way gets fixed before launch.
What the AI receptionist does on every call
The same eight parts go into every AI receptionist setup, wherever the business is.
- Answers every call, 24/7
- Qualifies the lead
- Books the appointment
- Answers common questions
- Sends follow-up texts
- Captures every detail
- Transfers to a real person when needed
- Connects to your CRM and calendar
Proof
A garage door company's line, answered day and night
A garage door company, Smart Doors LLC, had a website from Lithium before the AI receptionist took over its line. The card also covers a plumbing company's phone system, which Lithium built to sort urgent calls, text the on-call tech and book the rest.
AI phone project, plumbing company
3x
more leads
Around Edison
Phone coverage for the towns around Edison
One line can answer calls from anywhere on this list, so a business that serves Lakewood and Elizabeth keeps one number. Each pill opens that city's AI page; the state list covers the rest.
Published price
What an Edison business pays for the receptionist
$179
per month, fully managed
No contract and no setup fee, so you can cancel anytime. The voice, knowledge base, call rules and calendar and CRM hooks are all set up by Lithium. Custom AI automation is scoped after a free discovery call.
FAQ
What Edison owners ask about AI phone answering
Still curious?
Call (503) 766-5964 or email [email protected].
What happens when a caller asks for a person?
Anyone who asks for a person is transferred to one, and so are emergencies and existing customers. You name those cases and the number they go to; the receptionist answers everything else, books the job or sends the next step by text.
What does $179 a month cover?
The receptionist answers every call 24/7, qualifies the caller, books the job and sends follow-up texts. There is no contract and no setup fee, and the AI can transfer a call to a real person.
How long does setup take?
Most setups take a few days, not weeks. We need your call rules, your service list and calendar access, and then you can dial the line yourself before a customer ever reaches it.
Who gets the urgent calls after hours?
Urgent calls follow the rules you set: ring the on-call tech, take the first open slot or send the details by text. The plumbing system on the card was built for that kind of after-hours call.
Does the receptionist include custom automation?
Two separate products: the $179 receptionist answers and books calls, while custom automation is built and priced on its own. Automation projects start with a free discovery call that sets the scope, and most take one to two weeks to build.
Free action plan
Call the demo line, then set up your Edison phones
Call the demo line and listen to how it handles a service call. Then tell us the hours that hurt and the calls you never want automated, and a co-founder will map the rules with you during a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ