Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Web design in Edison, New Jersey
A website for an Edison trade business that shows the work and makes the call easy.
Edison's older housing stock is why its contractors need repair pages, project photos and a website they own.
- Photos of finished local jobs
- One tap to call from a phone
- The domain registered to you
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Edison web design, answered
A website built for Edison's older housing
55.7% of Edison's homes were built before 1980, and the median home value in Edison is $496,900. That housing sets the site plan: Lithium Marketing starts with repair and replacement pages, photos of finished jobs and a call button where a thumb lands.
Edison has 39,225 housing units, and only 3.9% of them went up in 2010 or later. Nearly every project is work on an existing house, so the site should show the starting condition, the repair and the finished room, with a form that asks for the room, the work and the timeline.
Search in Edison
What a search for a plumber tells your website
About 20 searches a month pair Edison with web design, so few customers will find you by shopping for a designer. The visitors who matter arrive from a trade search or an ad, so the first screen has to show the work and the phone number before anything else.
That makes the page a handoff, not a brochure. A visitor from “plumber edison” should see a photo of a finished bathroom, the services you offer and a tap-to-call button within one thumb move; a visitor from an ad should see the same page carrying the offer the ad promised.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design edison | 10 | not reported |
| website design edison | 10 | not reported |
| web designer edison | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 55 to 288 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber edison”, as Google showed it to a searcher located in Edison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Edison market
The housing Edison contractors work on
The median Edison home was built in 1975, so repair, replacement and remodel work belongs in the photos you show. Show the condition you started with and what changed, because a finished room alone does not tell an owner what you fixed.
60.6% of Edison's occupied homes are owner-occupied, which makes the owner the person your pages should speak to. Put the reviews and the finished photos where an owner can see them before the call.
- residents (2025 estimate)
- 109,077
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 39,225
- housing units
- of occupied homes owner-occupied
- 60.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.7%
- of homes built before 1980
- median home value
- $496,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Middlesex County
Remodelers, electricians and painters need different pages
Middlesex County's 264 residential remodelers, 191 electrical contractors and 49 painting contractors sell different work. A remodeler sells the whole project, so the gallery and the form carry the scope and the timeline; an electrician or a painter sells a defined task, so the phone number and the service list matter more.
New home builders are a smaller group, with 122 in the county, and that work needs its own page with plans, a timeline and a finished project, separate from the repair and remodel pages.
County Business Patterns
Trade and home service businesses in Middlesex County
Establishments by industry, 2023
- Landscaping services321
- Plumbing, heating and air-conditioning contractors277
- Residential remodelers264
- Electrical contractors191
- New home builders122
- Excavation and site preparation contractors54
- Painting contractors49
- Pest control companies35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
How an Edison website gets from photos to launch
You approve the pages, the photos and the form before anything goes live.
1
Collect the jobs that look like Edison
You send photos of finished work in Edison and the towns nearby, plus the services you want more of. A single conversation with you gives us the rest of the copy.
2
Plan the pages around that housing
Repair, replacement and remodel pages come first, with a gallery by project type and a page for each service you sell.
3
Build the form around the first call
We put the phone number, the service list and a short form on every page, and test each one on a phone before launch.
4
Go live without losing old pages
We redirect the old addresses, launch the WordPress build, and hand over the logins with a recorded walkthrough of your own site.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Proof
The Town & Country Glass case on the card
The card's quote is Dave Turin's recommendation of co-founder DJ Van Zanten; Turin runs Dozer Dave, an excavation company. The case on the card is Town & Country Glass, which fits commercial storefront glass in Portland and hired Lithium for its website, SEO and Google Ads.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Edison
Web design for Edison's neighboring towns
A contractor who works in New York, NY as well as New Jersey can give each place its own page. The pills below open the web design page for each nearby city, with the state list at the end.
Published price
What a new Edison site runs, and what moves it
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
What to settle before an Edison rebuild
Still curious?
Call (503) 766-5964 or email [email protected].
What pushes an Edison build above the typical price?
More pages, more project galleries and more towns with their own pages all push the number up. The typical build is $5,000, and a contractor with dozens of finished jobs and a page for every service will need a larger one, with a fixed price before work starts.
Do we keep the site if we leave?
You do. The domain, the hosting account, the WordPress install and every page and photo sit in accounts with your name on them, so nothing is held back if you stop working with Lithium.
How do you protect the pages that already rank?
Old addresses with traffic or links get a redirect to the new page, and we watch Search Console through the switch. Nobody can promise the same positions, but leaving a working page without a redirect is the mistake that loses them.
Do we need a developer to change a photo?
Changing a photo or a price takes a few minutes in WordPress, no developer needed. The optional $99 a month plan covers hosting, daily backups, software and security updates, and basic website changes if you would rather not touch it.
What should we send before the kickoff call?
Three things: a dozen photos of finished jobs, the services you want to sell more of, and the towns you work in. From there we draft the copy after one conversation, and nothing publishes until you have read every page.
Free action plan
Get a page-by-page plan for your Edison website
Pick five finished jobs and send the photos with a link to your current site. A co-founder will come back with the page list, the price and the order of work, and you can go through it together on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ