SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Edison, New Jersey
Edison contractors get a website, search, ads and phone answering that bring more calls.
Edison contractors get the website, the search pages, the ads and the phone answering from one team, and one report that counts every call.
- One team across what you buy
- Prices agreed before work starts
- One report in calls and booked jobs
Google searches each month
What Edison searches for, by service
70
searches a month
- SEO50
- Web design20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap
How four services share one Edison marketing budget
Edison covers about 30 square miles of land, and a contractor working that whole township needs more than one page and one ad campaign. Lithium Marketing handles the website, the search pages, the ads and the phone answering as one job, so every call from any part of the township is counted the same way.
Edison is a commercial hub as well as a bedroom community, with Menlo Park Mall, Little India and Raritan Center inside the township line. Raritan Center itself is the largest industrial park on the east side of the Mississippi River, and Middlesex County has 22,314 business establishments. A plumber, a landscaper and a remodeling firm all sell into that mix, and each one needs pages by trade and by the part of Edison where the work sits.
The four services
What one team can fix for an Edison contractor
Choose the gap that costs you the most calls, then add the next service when the numbers support it. The four cards below go to each service's Edison page.
SEO in EdisonPages for the trades you sell and a Google Business Profile that matches them, so the profile and the pages say the same thing.Learn more Web design in EdisonA WordPress site built around older Edison homes, with job photos and a call button on every screen.Learn more PPC in EdisonGoogle Ads priced against Edison clicks, with tracking that ties each call to the search behind it.Learn more AI receptionist in EdisonCalls answered around the clock, jobs put on your calendar and urgent work transferred to a person, with custom automation quoted separately.Learn more
Search in Edison
What Edison customers search before they call
The biggest trade searches naming Edison are plumbing at 480 a month, electrical at 260 and landscaping at 210. Each one is a customer with a job in mind, and each one needs a page and a profile category that match the words they used.
Pick the trades you want more of, then build a page and a Google Business Profile category for each. The site, the profile and the ads then point at the same work, so a customer meets the same offer wherever they find you.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency edison | under 10 | not reported |
| digital marketing edison | under 10 | not reported |
| marketing agency edison | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair edison | 170 | $45.92 |
| pest control edison | 170 | $31.73 |
| plumber edison | 480 | $29.98 |
| landscaping edison | 210 | $11.02 |
| electrician edison | 260 | $5.92 |
| hvac repair edison | 10 | not reported |
| water damage restoration edison | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 55 to 288 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber edison”, as Google showed it to a searcher located in Edison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Edison market
Old homes, a mall and an industrial park
55.7% of Edison's homes were built before 1980, so repair, replacement and remodel pages belong near the front of the site. A website that leads with finished projects on those homes tells a buyer you have handled the same kind of house.
60.6% of Edison's occupied homes are owner-occupied. Edison's median home value is $496,900, so project photos and clear prices belong on the site and the profile, not only in a quote email.
- residents (2025 estimate)
- 109,077
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 39,225
- housing units
- of occupied homes owner-occupied
- 60.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.7%
- of homes built before 1980
- median home value
- $496,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Middlesex County
Landscaping, plumbing and remodeling firms fill the county
Middlesex County's largest trade category is landscaping: 321 landscaping services, 277 plumbing, heating and air-conditioning contractors and 264 residential remodelers. Those three fields have plenty of names to choose from, so the business with clear service pages and a complete profile is easier to pick.
Smaller fields are worth a look too. Middlesex County has 35 pest control companies and 49 painting contractors, and a company in either one can give each treatment or finish its own page, so a customer sees the specific work, not a general list.
County Business Patterns
Trade and home service businesses in Middlesex County
Establishments by industry, 2023
- Landscaping services321
- Plumbing, heating and air-conditioning contractors277
- Residential remodelers264
- Electrical contractors191
- New home builders122
- Excavation and site preparation contractors54
- Painting contractors49
- Pest control companies35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order an Edison marketing plan takes
We start with the service that loses you the most calls, then add the next one once the tracking shows what the first one brings.
1
Pick the service with the widest gap
You tell us which calls slip away most often, and we look at the site, the profile and any ads to see where the gap sits.
2
Make the calls visible
Call and form tracking goes on the site, the profile and the ads, so each service can be judged on the calls it brings.
3
Build the pages and the profile
The chosen service gets its pages and its Google Business Profile work, written for the trades and sections of Edison you serve.
4
Add ads and phone answering
When the pages can take the traffic, Google Ads buys the jobs you need sooner and the AI receptionist answers what arrives.
Proof
Three services, one septic company, and a contractor's view
Byers Septic Service, a septic company, is the case on the card, which follows the website, SEO and Google Ads Lithium built for it. Marc Rickabaugh of Rickabaugh Construction, in the quote beside it, describes the website update and SEO he bought.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Edison
Marketing pages for the towns around Edison
Woodbridge, Elizabeth, Newark, Jersey City and Lakewood each have their own marketing page, and New York, NY is there for contractors who cross the Hudson. Each pill below opens it, and the New Jersey list at the end covers the rest of the state.
Pricing
What each Edison service costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Edison hiring questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
What should an Edison contractor fix first?
Start with the job you lose most often. If the phone goes unanswered, the AI receptionist comes first; if the site is slow on a phone, the site does; if customers cannot find you, SEO or Google Ads. The first call is with a co-founder, who reads your tracking, site and listings and names one place to start.
Can we start with one service and add the rest later?
Start with one. A website, a Google Ads account or an SEO retainer can run on its own, and each one reports into the same call tracking, so you can see what it adds before you buy the next.
Who runs the work for an Edison client?
Your day-to-day contact is Allison McKenney, and a co-founder takes your strategy calls. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
What does an Edison marketing plan cost?
Most services are priced on their own, and the published prices sit above. The usual service agreement starts with six months; after that it runs month to month, and either side can end it with 30 days' notice. The AI receptionist has no contract.
How do you report what the work brought in?
We track every call and form to its source, and the monthly report shows calls, leads and booked jobs where your team marks them. The same report covers the site, SEO, ads and the receptionist, so you can compare what each service adds.
Free action plan
Map out an Edison marketing plan at no cost
Pick the services that need more calls and the parts of Edison you work in, and include your site address. A co-founder goes through the site, the profile and the tracking with you on a short video call and names one place to start.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ