GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Evansville, Indiana
Google Ads for Evansville service businesses, run to book more jobs.
An Evansville ad budget goes further when each call is traced to its keyword, with a page per job and cost per lead reported monthly.
- Every call tied to its keyword
- One landing page per job
- Spend follows your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Evansville, answered
Where an Evansville ad budget should go
Lithium Marketing runs Google Ads for Evansville service businesses, and the first question is what a click costs here. “Pest control evansville” averages $18.62 a click and “plumber evansville” $15.76, so a budget only makes sense once every call is tied to the keyword that paid for it.
The spread across trades is wide: “hvac repair evansville” averages $99.34 a click, while “landscaping evansville” averages $1.86. A $99.34 click and a $1.86 click cannot share a starting budget, so the plan sets one per trade. Management starts at $500 a month, plus ad spend, and scales with what you spend, the channels we run and any landing page work.
Click costs in Evansville
What Evansville clicks cost, trade by trade
The results page for “plumber evansville” carried no paid ads the day we looked, and the Map Pack took the top of the page. Ad slots change with the hour and the searcher, so a campaign works best beside a strong profile, not without one.
Cost per click is the number that sets a daily budget. In Evansville, a roofer at $13.21 and an electrician at $8.03 start with cheaper clicks than a plumber at $15.76, so the starting budget follows the trade.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency evansville | under 10 | not reported |
| ppc agency evansville | under 10 | not reported |
| ppc management evansville | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair evansville | 10 | $99.34 |
| pest control evansville | 720 | $18.62 |
| plumber evansville | 720 | $15.76 |
| roofing company evansville | 260 | $13.21 |
| garage door repair evansville | 170 | $11.63 |
| electrician evansville | 390 | $8.03 |
| landscaping evansville | 320 | $1.86 |
| water damage restoration evansville | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 2,200 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber evansville”, as Google showed it to a searcher located in Evansville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Evansville market
A budget that follows the seasons, not the calendar
Summers here are hot and humid, and winters are cold to cool. If your calls follow the temperature, an HVAC or landscaping budget should be weighted toward the weeks you already know are busiest, and rebuilt around your own call history, not a flat twelve-month split.
The Evansville metro holds 273,786 people and reaches into Henderson County, Kentucky. A campaign that stops at the Indiana line leaves those searches to someone else, so the geo targets and the landing pages should cover the Kentucky side too.
- residents (2025 estimate)
- 116,176
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.9%
- population change, 2020 to 2025
- housing units
- 59,180
- housing units
- of occupied homes owner-occupied
- 54.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.7%
- of homes built before 1980
- median home value
- $143,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Vanderburgh County
Where an Evansville ad budget goes thinnest
Vanderburgh County has 60 plumbing, heating and air-conditioning contractors and 49 electrical contractors, and both trades take emergency calls. Ads for emergency searches should run on a tight keyword list with the phone number on the landing page.
Sixteen roofing contractors work in the county, so a roofer's campaign can stay narrow: separate ads for repair and for replacement, each pointed at a page that matches the job, with 260 searches a month for “roofing company evansville” behind them.
County Business Patterns
Trade and home service businesses in Vanderburgh County
Establishments by industry, 2023
- Residential remodelers73
- Plumbing, heating and air-conditioning contractors60
- Landscaping services57
- Electrical contractors49
- New home builders33
- Painting contractors20
- Excavation and site preparation contractors20
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How an Evansville Google Ads account gets built
The tracking goes in first, then the campaigns, then the budget moves toward what books jobs.
1
Open the account and read it
Current campaigns, keywords and search terms get reviewed, and anything that spent without producing a call goes on a list to change.
2
Track calls before launch
Call tracking, GA4 and the conversion tags go in before launch, so each call carries the keyword and the ad that produced it.
3
Split campaigns by job
Drain cleaning, roof repair or panel upgrades get separate campaigns, so the budget follows the work you want.
4
Daily checks, weekly changes
The first 30 days get daily attention on bids and search terms, then weekly changes, with each edit listed in your report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A glass company's Gulf Coast ad account
Lithium rebuilt the website for Dixie Glass and ran its SEO and Google Ads. The conversion and traffic figures on the card come from that work, and the Mississippi Gulf Coast company has been in business since 1946. The quote beside it is from Marc Rickabaugh, a construction company owner who hired Lithium for his own site and search work.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Evansville
Campaigns that cross the river
A campaign can target any city on this list from the first campaign, and each has a page showing what that market searches for. Every other Indiana city we cover has a page under the state link.
Published price
PPC management fees for an Evansville business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Evansville owners ask about ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What does Google Ads management cost?
Management begins at $500 a month, plus ad spend. What we charge depends on how much you spend on ads, how many channels we run and whether landing pages are part of the job, and you sign off on the figure before launch.
Where should the first month's budget go?
Start with what one booked job is worth to you and how many you can take in a month. From there we set a budget you can lose for a month without pain, then adjust once the tracking shows what a call costs.
What should we expect in the first month?
Calls can start in the first week, but the calendar depends on your trade and how quickly the landing page turns a click into a call. Tracking is live before the first ad, so every call is counted from the start. The rest of the month goes to cutting search terms that waste money and adding the negatives that keep the wrong jobs out.
Is Google the only place you buy ads?
Google runs first. Microsoft Ads and Meta ads on Facebook and Instagram can be added when the customers you want spend time there, and the tracking decides whether a second channel earns its place.
What shows up in the monthly report?
A campaign table with calls, leads and cost per lead, the search terms that produced them and a note on every change. If you mark which leads turned into jobs, the same report follows a click through to the work.
Free action plan
Price out an Evansville ad budget with us
Tell us where your busy weeks fall and what one booked job is worth. A co-founder will price the Evansville clicks for your trade and sketch a month of spend, then walk you through it on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ