FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Everett, Washington
Everett marketing that puts the site, search, ads and phone on one plan.
Everett service businesses get a website, local search, Google Ads and phone answering from one team, with published prices and one report counted in calls.
- Site, search, ads and phones from one team
- Calls traced to their source
- Monthly numbers in booked jobs
Google searches each month
What Everett searches for, by service
110
searches a month
- Web design50
- Digital marketing30
- SEO30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The program, in order
What an Everett marketing plan has to cover
Everett has 113,567 residents and is the county seat of Snohomish County, a county of 870,656 people. Boeing remains the city’s largest employer, with 31 percent of all jobs, and the contractors who keep those homes running sell repair, replacement and remodel work across the peninsula. Lithium Marketing runs the website, local SEO, Google Ads and AI phone answering for Everett service businesses, so the searches those customers start end in a call your team can answer.
Most owners start with one service and add the rest when the calls justify it. The order matters more than the size of the budget: a slow site wastes ad clicks, and a fast site with no traffic needs search work before anything else. A co-founder reads your tracking, site and listings on the first call and names which of the four should start.
The four services
Where each service fits an Everett business
Most owners begin with the gap that costs the most calls, then add a second service when the first one pays for itself. Every card links to that service’s page for Everett.
SEO in EverettPages for each service and each neighborhood, including Lowell and Silver Lake, plus a Google Business Profile that matches what you sell.Learn more Web design in EverettYour own WordPress build, with job photos first, a plain service list and a tap-to-call button where a thumb lands.Learn more PPC in EverettAds that start from what a booked job is worth here, with each call tied to the keyword that paid for it.Learn more AI receptionist in EverettPhones covered around the clock, booked jobs on your calendar, urgent callers handed to a person, and custom automation scoped on its own.Learn more
Search in Everett
The searches that fill an Everett schedule
Trade searches name Everett far more often than agency searches do. “Plumber everett” draws about 1,600 searches a month, while about 30 searches a month name the city for digital marketing. That split decides the budget: a customer looks for the trade, not for the agency, so the plan works the searches that name the job and lets the agency phrases follow.
The trades that need the sharpest pages are the ones with the most establishments in Snohomish County. A remodeler or landscaper competes with hundreds of similar companies, so finished work has to look different from the next company’s. A plumber or an electrician competes in a smaller field, but the searches arrive with a problem already in hand.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency everett | 10 | not reported |
| digital marketing everett | 10 | not reported |
| marketing agency everett | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair everett | 140 | $59.28 |
| roofing company everett | 170 | $54.29 |
| plumber everett | 1,600 | $47.97 |
| pest control everett | 320 | $38.43 |
| electrician everett | 320 | $30.09 |
| landscaping everett | 210 | $18.64 |
| water damage restoration everett | 70 | $3.86 |
| hvac repair everett | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 2 recorded
- Local listing reviews
- 9 to 2,400 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber everett”, as Google showed it to a searcher located in Everett. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Everett market
A 1981 housing stock and a rental market
Everett’s owner-occupied share is 49.0 percent, so a landlord or a property manager is a routine caller. Put rental work on the site as its own offer: who approves a repair, how access works, and what you will not touch inside a tenant’s unit. That page answers questions a homeowner page never raises.
The median home in Everett was built in 1981, so repair and replacement work is the steady demand. Boeing’s presence brought new residential neighborhoods to the south and west of the peninsula, which is why a page for South Everett reads differently from one for Northwest Everett.
- residents (2025 estimate)
- 113,567
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.8%
- population change, 2020 to 2025
- housing units
- 47,689
- housing units
- of occupied homes owner-occupied
- 49%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.1%
- of homes built before 1980
- median home value
- $565,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Everett
Where the county’s trade counts are thickest
Snohomish County has 713 residential remodelers, 443 landscaping services and 379 new home builders, and all three sell to the same homeowner. In a field that crowded, a finished project page with photos, scope and the neighborhood it sits in does more than a service list.
The repair trades are fewer but the searches are bigger. Snohomish County has 325 plumbing and HVAC contractors and 308 electrical contractors, and the plumber search is the largest trade search naming the city. A plumber with a separate page for drain cleaning, water heaters and repipes gives Google three ways to match a search that a general page never sees.
County Business Patterns
Trade and home service businesses in Snohomish County
Establishments by industry, 2023
- Residential remodelers713
- Landscaping services443
- New home builders379
- Plumbing, heating and air-conditioning contractors325
- Electrical contractors308
- Painting contractors269
- Excavation and site preparation contractors199
- Roofing contractors152
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What gets fixed first in an Everett plan
The first job is knowing where today’s calls come from, so every later choice has a number behind it.
1
Start with a baseline
Call and form tracking goes on the website, the Google Business Profile and any running ads, so the first report shows the jobs you win today.
2
Repair the page that closes
If the site is slow on a phone or hides the phone number, it gets fixed before more traffic is sent to it.
3
Choose the work, then the keywords
SEO writes the service and neighborhood pages, and Google Ads buys the clicks for the jobs your crews can take this month.
4
Hand the phone to the receptionist
The AI receptionist answers every call 24/7, books what it can and sends the rest to your team; custom automation for the follow-up work is scoped on its own.
Proof
F&W Fence Co.: a website, search and ads project
F&W Fence Co. is the fence contractor behind the case card. It hired Lithium for a new site, SEO and Google Ads, and the card reflects all three. Kevin Atiyeh, who runs Atiyeh Bros, gives the quote.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Everett
Pages for the cities near Everett
The pages below cover Marysville, Kirkland, Redmond, Seattle, Bellevue and Renton, plus every Washington city in the directory. If your crews cross the county line for work, start with the city where the jobs are and give that city its own page.
Pricing
Published prices for Everett service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Everett marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What should an Everett owner fix first?
Look at where a job leaks. If the phone rings out at night, the receptionist pays for itself first. If the site loses a customer on a phone, that is the next repair. Ads and search come after those two, because they send traffic into whichever one is broken. A co-founder sorts that order on the first call.
Can we start with one service?
One service is enough to begin, and most owners add a second once the first one shows a return in calls. The usual service agreement starts with six months, then runs month to month on 30 days’ notice; the AI receptionist has no contract and can be cancelled any time. Everything runs on the same tracking, so a service added later is measured the same way as the one you started with.
Who runs the account for an Everett business?
Allison McKenney answers day-to-day questions, and the strategy work sits with a co-founder. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your shop stays where it is, and the published prices, the monthly report and the account manager are the same for an Everett business as for any other.
What does the first call cost?
Nothing. A co-founder spends the call on your business: what you sell, the cities you cover and where the calls come from now. You leave with the first two or three fixes named and a clear idea of which service moves them, whether or not you hire Lithium.
How is the monthly bill put together?
How many services you run is the biggest piece. A single-service plan is one line on the invoice, while a full program adds the website, SEO, ads and phone work together. Larger builds get a fixed proposal after a discovery call, and custom automation is scoped on its own, so nothing starts without a number you have approved.
Free action plan
Get a free plan for your Everett business
Bring the work you sell and the towns you travel to. A co-founder will show you, on a short video call, which of the four services to run first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ