SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Kirkland, Washington
Kirkland marketing that runs the website, ads and phone as one system.
A single Kirkland plan covers the website, search, ads and phone answering, with published prices before the first call.
- One team for the whole plan
- Call tracking on the site and ads
- Reporting in calls and leads
Google searches each month
What Kirkland searches for, by service
290
searches a month
- Web design220
- SEO60
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole plan
What one Kirkland marketing plan should cover
Kirkland has 97,410 residents and 41,096 housing units, and the contractors who serve them compete for attention on every screen. Lithium Marketing runs the website, local search, Google Ads and phone answering as one plan, so a customer who finds the business in one place meets the same name, hours and services everywhere else.
Kirkland is compact: 5,471 people per square mile, and downtown and Moss Bay hold thousands of condominiums and apartments, largely built since the 1990s. For a contractor, one website and one phone line cover customers from Downtown, Moss Bay and Totem Lake, so the pages should name all three.
The four services
Where each Kirkland service fits
Start with the gap that costs you the most calls, then add the rest when the numbers support it.
SEO in KirklandPages for the work you sell and the parts of the Eastside you cover, plus a Google Business Profile and review requests that give Google more to read.Learn more Web design in KirklandA WordPress site in your name that loads fast, with real job photos and a call button a phone visitor can find.Learn more PPC in KirklandAn account in your name, calls traced to the search behind them, and next month’s budget set from the report.Learn more AI receptionist in KirklandCalls answered 24/7, jobs booked and callers texted, with custom automation scoped separately.Learn more
Search in Kirkland
What Kirkland searches say about the plan
The service searches naming Kirkland are modest: 110 a month for “web design kirkland” and 40 for “seo kirkland”. The trade searches below are larger, and that gap should shape the plan. A homeowner looking for a plumber or a roofer is not shopping for an agency; the website and the profile have to answer the search for the work first.
Trade clicks carry a price: “plumber kirkland” averages $49.19 and “roofing company kirkland” averages $101.56. Paid search can buy those clicks today, while pages and profile work earn them over time. The split depends on how soon you need the work and what a booked job is worth.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing kirkland | 10 | not reported |
| digital marketing agency kirkland | under 10 | not reported |
| marketing agency kirkland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company kirkland | 140 | $101.56 |
| hvac repair kirkland | 10 | $74.63 |
| garage door repair kirkland | 210 | $51.37 |
| plumber kirkland | 480 | $49.19 |
| pest control kirkland | 90 | $39.06 |
| electrician kirkland | 170 | $32.79 |
| landscaping kirkland | 170 | $9.17 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 156 to 587 Google reviews each
- Directories in the top 10
- HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber kirkland”, as Google showed it to a searcher located in Kirkland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Kirkland market
Owners, new arrivals and the first impression
About 60.8% of Kirkland’s occupied homes are owner-occupied, and those owners are the ones who approve a project and pay for it. The site should answer them first: what the work looks like, how the process runs and how to reach you.
Kirkland added 5.7% to its population between 2020 and 2025, so a share of the people looking for a contractor are new to the city and do not know the established names yet. Reviews and a complete profile do the introducing.
- residents (2025 estimate)
- 97,410
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 41,096
- housing units
- of occupied homes owner-occupied
- 60.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.6%
- of homes built before 1980
- median home value
- $1,115,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in King County
Crowded trades and the pages that separate them
Residential remodelers and new home builders are King County’s two largest trade groups, at 1,651 and 874 establishments, with 843 landscaping companies behind them. In fields that crowded, a general service page disappears; each kind of project needs its own page, its own photos and a clear first step.
In King County, painting contractors number 531 and electrical contractors 477. A painter and an electrician sell different jobs to different buyers, so the plan should not reuse one page for both; the copy, photos and form questions change with the work.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
- Residential remodelers1,651
- New home builders874
- Landscaping services843
- Painting contractors531
- Electrical contractors477
- Plumbing, heating and air-conditioning contractors468
- Excavation and site preparation contractors234
- Roofing contractors206
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in
The first month counts calls before it spends, so the plan starts from what already works.
1
Put tracking on every channel
Call and form tracking goes on the site, the profile and the ads, so month one shows which channel already brings Kirkland calls.
2
Repair the page that answers the phone
A slow mobile site or a hidden call button gets fixed before any new traffic is pointed at it.
3
Open the next channel with a purpose
SEO adds a page for a service you want more of; ads buy calls for the work your crews can take this month.
4
Let the phone catch the rest
An AI receptionist answers the calls the other three services produce, and custom automation handles follow-up texts and review requests when you are ready.
Proof
A septic company’s website, SEO and Google Ads
Byers Septic Service hired Lithium to rebuild its website, run its SEO and manage Google Ads. The card shows where that combination took the business. Chris Martin of Mt. Hood Pro Painting adds a separate view of working with Lithium.
Septic“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Kirkland
Marketing beyond the Kirkland city line
The plan works across the Eastside: Bellevue and Redmond nearby, Seattle across the lake, and Renton, Everett and Kent further out. Each has a page for this service, and the Washington page lists every city Lithium covers. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Pricing
What a Kirkland business pays for each service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Kirkland marketing questions before the first call
Still curious?
Call (503) 766-5964 or email [email protected].
How do the four services hand off to each other?
The website is where the click lands. Search and ads bring people to it, and the phone line catches what those pages produce. We build the tracking first so a call can be traced to a page, a keyword or a listing, then decide which service needs the next dollar.
Can we start with one service and add later?
Start with one service. Add a second when the call numbers justify it; every service reports into the same tracking, so you can see what the addition changed. Most services start with a six-month agreement, then run month to month on 30 days’ notice.
What does the first month look like?
Tracking goes in, the site gets a hard look on a phone, and we agree on the first service to push. You see the calls and forms that came in before any big spend, which gives the next decision a baseline.
How is the cost of the plan set?
Each service keeps its own published price, and you pay only for the ones you choose. SEO runs $1,300–$3,000 a month, depending on the services and cities you want and what a customer is worth. Google Ads runs from $500 a month in management, plus ad spend, and a typical website is $5,000.
What do you need from us to start?
Access to the site, the Google Business Profile and any ad account, plus a short list of the jobs you want more of and the places you cover. A co-founder takes it from there on a video call, before anything is proposed.
Free action plan
Get a free marketing plan for your Kirkland business
Tell us what you sell, where you work and which service is letting calls slip. A co-founder will sort the four services into an order on a short video call, starting with the one that closes the biggest gap.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ