FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Everett, Washington
Everett Google Ads built around what a job is worth.
A $59.28 average click on “garage door repair everett” is why Google Ads in Everett start with call tracking and a cost per lead report.
- Call tracking on the site and ads
- Landing pages for your main jobs
- Budget moved to the best months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Everett PPC, answered
What Everett’s first ad dollars should buy
The click prices here are not gentle. “Plumber everett” averages $47.97 and “pest control everett” averages $38.43, so a campaign that cannot name the keyword behind a call is guessing with real money. Lithium Marketing sets up Google Ads for Everett service businesses with conversion tracking first, then a landing page for each kind of job and a report that shows calls, leads and cost per lead.
Everett is one of the core cities in the Seattle-Tacoma-Bellevue metro, a market of 4,161,883 people, and ads can reach past the city line into Snohomish County. The targeting question is where the jobs are, not how far the map reaches. A campaign that spends across the whole metro while your crews work a few suburbs has paid for clicks you cannot serve.
Click costs in Everett
Which Everett trade searches are worth buying
The click-cost table is the starting point for a budget. Two trades can sit at opposite ends of it and still need the same thing: a landing page that answers the job on the first screen and a tracked number that shows whether the click became work. Price alone does not tell you which campaign to fund.
Two paid ads showed on the “plumber everett” page when we checked, under a Local Services block and above the map and the organic results. That order matters: the paid slot is not the first thing a customer sees, so a campaign should run beside a complete profile, never as a replacement for one. A customer who skips the ads and the map still has the organic listings, and those are earned by the site.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency everett | under 10 | not reported |
| ppc agency everett | under 10 | not reported |
| ppc management everett | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair everett | 140 | $59.28 |
| roofing company everett | 170 | $54.29 |
| plumber everett | 1,600 | $47.97 |
| pest control everett | 320 | $38.43 |
| electrician everett | 320 | $30.09 |
| landscaping everett | 210 | $18.64 |
| water damage restoration everett | 70 | $3.86 |
| hvac repair everett | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 2 recorded
- Local listing reviews
- 9 to 2,400 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber everett”, as Google showed it to a searcher located in Everett. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Everett market
The wet months decide the budget
Most of Everett’s 35.71 inches of annual rain falls from October to March. If your calls follow the wet months, put more budget there; if they follow the dry ones, put it there instead. The calendar comes from your call history, not from a template.
34.6 percent of Snohomish County’s housing went up before 1980, so repipes, panel upgrades and roof replacement are steady work. If your exterior jobs follow the dry months, shift budget toward the interior trades when the rain sets in.
- residents (2025 estimate)
- 113,567
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.8%
- population change, 2020 to 2025
- housing units
- 47,689
- housing units
- of occupied homes owner-occupied
- 49%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.1%
- of homes built before 1980
- median home value
- $565,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Everett
Where the bids go furthest
Landscaping averages $18.64 a click in Everett; water damage restoration averages $3.86. Neither number makes a campaign work on its own. A landscaper can test a small budget across several neighborhoods, while a restoration company should put its money behind the emergency calls that arrive with a burst pipe.
At the other end, “roofing company everett” averages $54.29. Those clicks demand a landing page that answers the job in one screen and a call tracking setup that can tell a booked job from a price question. A roofer cannot afford a broad campaign that spends on searches with no job behind them.
County Business Patterns
Trade and home service businesses in Snohomish County
Establishments by industry, 2023
- Residential remodelers713
- Landscaping services443
- New home builders379
- Plumbing, heating and air-conditioning contractors325
- Electrical contractors308
- Painting contractors269
- Excavation and site preparation contractors199
- Roofing contractors152
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first 30 days of an Everett account
Tracking goes in before the budget moves, and the campaign calendar follows your call history after that.
1
Read the account as it stands
We read the account as it stands: the campaigns that convert, the search terms that only spend, and the pages that are missing behind the ads.
2
Put a source on every call
Calls and form fills are recorded in GA4 with call tracking attached, so a lead has a keyword and an ad next to its name.
3
Split the account by the work you sell
Each service you want more of gets a campaign, a landing page and a budget line of its own, so a weak one can be cut without touching the rest.
4
Look at it daily for 30 days
Bids and search terms get looked at every day for 30 days, then once a week, against the budget you approve.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
F&W Fence Co.: a website, search and ads behind the card
Kevin Atiyeh, who runs Atiyeh Bros, a carpet and rug business, is the voice in the quote card. The card itself is F&W Fence Co., a fence company whose website, SEO and Google Ads all came from Lithium.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Everett
Where else an Everett campaign can run
The cities listed below each have their own paid-search page: Marysville, Kirkland, Redmond, Seattle, Bellevue and Renton. Running ads in more than one means separate bids and a separate budget for each, checked against the calls before another market is added. The Washington directory lists the rest.
Published price
What paid search costs an Everett business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Everett ad questions, before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget does an Everett campaign need?
The budget has to buy enough clicks at your trade’s price to produce the jobs you want. In Everett, garage door repair runs $59.28 a click and landscaping $18.64, so a garage door company needs either a bigger starting budget or a tighter set of search terms. We agree the number together before the first campaign goes live.
What does the first month of calls look like?
The first calls usually land inside the first week, because tracking and the landing pages are live before launch. What takes longer is cost per lead: the account needs a few weeks of real searches before the wasteful terms are obvious enough to cut.
How long does the Google Ads agreement run?
The management fee starts at $500 a month, plus ad spend, and the exact number scales with the channels we run, the ad budget and the landing pages we build. The term is six months to start, then month to month, and 30 days’ notice ends it after that.
Is Google the only channel worth running?
It depends on where your customers look. Microsoft Ads and Meta ads on Facebook and Instagram are both available, and each makes sense for some trades and not others. Start on Google, watch cost per lead by channel, and add another only when the numbers justify it.
Can you show which clicks became jobs?
The monthly report lists the calls and leads each campaign produced, with the cost per lead for each one. Mark a booked lead and the same view follows the path from campaign to call to job; leave it unmarked and you still see which campaign produced the call.
Free action plan
Put your Everett ad budget on a calendar
Tell us your trade, the months that fill your schedule and the value of one booked job. A co-founder will price the clicks for your work and map the first 90 days of spend on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ