PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Fairview, Oregon
Fairview contractors get Google Ads aimed at the cities where they work, a landing page per service and calls tracked to their keyword.

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Google Ads for Fairview
Google Ads lets a Fairview contractor appear for a customer who searches for the work without typing the city, and Lithium Marketing runs the account so the budget follows the calls. That reach matters here, because few searches name Fairview: in the trade table below, “pest control fairview or” and “garage door repair fairview or” each show about 10 a month.
A campaign fenced to the Fairview city line would reach few people, so we build the location list from the cities you work in and give each one its own bid and its own line in the report.
The results page
When we checked “plumber fairview or”, Google ran no ads on the page and led with Local Services listings. Ads change by hour, searcher and budget, so we treat that as one snapshot and let your own call data set the budget.
So the first month starts small: your highest-value job, aimed at two or three cities, with every call tracked to its keyword. Your own account then shows what a click in your trade costs, and the campaign widens only when the calls justify it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency fairview or | under 10 | not reported |
| ppc agency fairview or | under 10 | not reported |
| ppc management fairview or | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair fairview or | 10 | not reported |
| pest control fairview or | 10 | not reported |
| water damage restoration fairview or | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber fairview or”, as Google showed it to a searcher located in Fairview. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where the ads run
Fairview sits north of Gresham and west of Troutdale, so those two are the first cities to test beyond the home city. Start them at modest bids, compare their calls with Fairview’s and move money toward the one that books jobs.
Vancouver, Washington is a different state, so run it as its own campaign with its own budget, or leave it out if you do not work there.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Multnomah County
With 171 plumbing, heating and air-conditioning contractors and 106 electrical contractors in Multnomah County, an ad for a same-day job has to make its case fast: the phone number, the cities you cover and how soon you can come, on the ad and again at the top of the landing page.
Landscapers and remodelers sell projects, and Multnomah County has 238 landscaping services and 436 residential remodelers. Their ads lead with the kind of job, such as a patio or a kitchen, and the landing page asks for the details a quote needs.
County Business Patterns
Trade and home service businesses in Multnomah County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup
We set the target cost and the tracking before any money is spent, then write the campaigns and tune them.
You tell us what a typical booked job brings in and what you can spend each month, and that sets the most a lead can cost before we cut a campaign back.
GA4 and call tracking go in first, so a call from a Fairview customer arrives with its keyword attached.
A water heater job and a drain job get different ads and landing pages, so each searcher lands on the service they typed.
Through the first 30 days we check the account daily and trim any search term that spends without bringing a call; after that, weekly checks keep it tight.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof
Sarkinen Plumbing, a plumber serving the Portland area that includes Fairview, ran its Google Ads through Lithium together with a new website and SEO, and the card counts the results of all three. The landscaping company Drake’s 7 Dees supplies the quote, in the words of its owner, Drake Snodgrass.
Plumbing2Xleads
on the same budget
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesCities to add
After the first month, you can add Troutdale, Gresham, Happy Valley, Portland, Sandy or Vancouver, Washington, each with a PPC page below. Add a city when you can take the jobs it sends.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
It can, if the money goes to your best-paying job in the cities where you want work. A smaller budget starts with one service and two or three cities, and the tracking shows whether those calls cost less than the jobs are worth before the account grows.
Then something between the search and the call is off, and the tracking shows where. If the clicks come from the wrong searches, we add negative keywords; if visitors land and leave, we rewrite the landing page. The monthly report shows calls, leads and cost per lead, so you can see whether the fix worked.
Three things: access to your current Google Ads account if you have one, the services you want ads for and the cities where you take jobs. From there we set up the tracking, write the ads and build the landing pages.
Yes: Microsoft Ads and Meta, which covers Facebook and Instagram, are both part of what we manage. We start on Google and add a channel once your numbers support it.
It starts with six months, then runs month to month on 30 days’ notice. Those first six months give the account time to learn which jobs and which cities around Fairview bring calls at a price that works, and after that you stay only as long as the numbers do.
Free action plan
Tell us your busiest services and how many jobs a week your crew can take on. A co-founder will sketch a starting campaign with you on a short video call: which jobs, which cities and what the management fee and ad spend would come to.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ