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PPC in Fairview, Oregon

PPC for Fairview contractors, with every call tracked back to its keyword.

Fairview contractors get Google Ads aimed at the cities where they work, a landing page per service and calls tracked to their keyword.

  • Ads aimed at the cities you serve
  • Separate ads for separate jobs
  • Every call traced to a keyword
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Google Ads for Fairview

Aiming Google Ads at Fairview and the cities around it

Google Ads lets a Fairview contractor appear for a customer who searches for the work without typing the city, and Lithium Marketing runs the account so the budget follows the calls. That reach matters here, because few searches name Fairview: in the trade table below, “pest control fairview or” and “garage door repair fairview or” each show about 10 a month.

A campaign fenced to the Fairview city line would reach few people, so we build the location list from the cities you work in and give each one its own bid and its own line in the report.

Where the ads run

Set your ad locations city by city

Fairview sits north of Gresham and west of Troutdale, so those two are the first cities to test beyond the home city. Start them at modest bids, compare their calls with Fairview’s and move money toward the one that books jobs.

Vancouver, Washington is a different state, so run it as its own campaign with its own budget, or leave it out if you do not work there.

residents (2025 estimate)
10,762
residents (2025 estimate)
population change, 2020 to 2025
+3.3%
population change, 2020 to 2025
housing units
4,769
housing units
of occupied homes owner-occupied
42.6%
of occupied homes owner-occupied
of homes built before 1980
20%
of homes built before 1980
median home value
$427,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Multnomah County

Same-day jobs and big projects need different ads

With 171 plumbing, heating and air-conditioning contractors and 106 electrical contractors in Multnomah County, an ad for a same-day job has to make its case fast: the phone number, the cities you cover and how soon you can come, on the ad and again at the top of the landing page.

Landscapers and remodelers sell projects, and Multnomah County has 238 landscaping services and 436 residential remodelers. Their ads lead with the kind of job, such as a patio or a kitchen, and the landing page asks for the details a quote needs.

County Business Patterns

Trade and home service businesses in Multnomah County

Establishments by industry, 2023

  • Residential remodelers
    436
  • New home builders
    329
  • Landscaping services
    238
  • Plumbing, heating and air-conditioning contractors
    171
  • Painting contractors
    146
  • Electrical contractors
    106
  • Roofing contractors
    81
  • Excavation and site preparation contractors
    51

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup

How the first month of a Fairview campaign goes

We set the target cost and the tracking before any money is spent, then write the campaigns and tune them.

1

Start from what a job is worth

You tell us what a typical booked job brings in and what you can spend each month, and that sets the most a lead can cost before we cut a campaign back.

2

Install tracking before the first click

GA4 and call tracking go in first, so a call from a Fairview customer arrives with its keyword attached.

3

Write one ad group and page per service

A water heater job and a drain job get different ads and landing pages, so each searcher lands on the service they typed.

4

Watch daily for a month, then weekly

Through the first 30 days we check the account daily and trim any search term that spends without bringing a call; after that, weekly checks keep it tight.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

Sarkinen Plumbing: Google Ads with a new website and SEO

Sarkinen Plumbing, a plumber serving the Portland area that includes Fairview, ran its Google Ads through Lithium together with a new website and SEO, and the card counts the results of all three. The landscaping company Drake’s 7 Dees supplies the quote, in the words of its owner, Drake Snodgrass.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Cities to add

Where the ads can run next

After the first month, you can add Troutdale, Gresham, Happy Valley, Portland, Sandy or Vancouver, Washington, each with a PPC page below. Add a city when you can take the jobs it sends.

Published price

What it costs to run Google Ads for a Fairview contractor

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Fairview Google Ads questions, from budget to contract

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can a small Fairview budget work on Google Ads?

It can, if the money goes to your best-paying job in the cities where you want work. A smaller budget starts with one service and two or three cities, and the tracking shows whether those calls cost less than the jobs are worth before the account grows.

What if I get clicks but the phone stays quiet?

Then something between the search and the call is off, and the tracking shows where. If the clicks come from the wrong searches, we add negative keywords; if visitors land and leave, we rewrite the landing page. The monthly report shows calls, leads and cost per lead, so you can see whether the fix worked.

What do you need from me to start?

Three things: access to your current Google Ads account if you have one, the services you want ads for and the cities where you take jobs. From there we set up the tracking, write the ads and build the landing pages.

Can you run ads on Facebook or Microsoft too?

Yes: Microsoft Ads and Meta, which covers Facebook and Instagram, are both part of what we manage. We start on Google and add a channel once your numbers support it.

What does the agreement look like?

It starts with six months, then runs month to month on 30 days’ notice. Those first six months give the account time to learn which jobs and which cities around Fairview bring calls at a price that works, and after that you stay only as long as the numbers do.

Free action plan

Get a free Google Ads plan for the cities around Fairview

Tell us your busiest services and how many jobs a week your crew can take on. A co-founder will sketch a starting campaign with you on a short video call: which jobs, which cities and what the management fee and ad spend would come to.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan