A Portland PPC company focused on cost per call.

Enough to buy calls at a price your booked jobs can cover, which depends on your trade’s click cost and how well your landing page converts. A garage door company, at the top of the click-cost table, needs a sharper page than a landscaper at the bottom. We set your starting budget together on the strategy call and adjust it once the tracking shows real costs.

Calls usually start coming in during the first week the campaigns run with tracking in place. After that, we cut the search terms that don’t convert and shift budget toward the ones that book jobs, so your cost per lead has room to improve as the account learns.

The usual service agreement runs six months, then month to month with 30 days’ notice. Our management fee scales with your ad spend, the channels we run and any landing page work, and we agree on it before the first campaign goes live.

Sometimes. Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram, and they earn a place when your customers spend time there or when Google clicks in your trade run high. We start where calls are cheapest to buy and add channels once tracking shows what each one returns.

Every call and form is tracked to the keyword and ad behind it, and your monthly report shows calls, leads and cost per lead by campaign. If you mark which leads booked, we can follow a campaign from click to job and move budget toward the ones that pay.