Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Fargo, North Dakota
Four marketing services for Fargo service businesses, one at a time.
Fargo service businesses can start with one of four marketing services, with the price in writing and a co-founder on the first call.
- One plan, four services
- Prices in writing up front
- Calls tracked to their source
Google searches each month
What Fargo searches for, by service
320
searches a month
- Web design180
- SEO80
- Digital marketing60
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
What a Fargo marketing plan should fix first
The Fargo, ND-MN metro area holds 269,528 people, and four services carry a contractor in that market from search to a booked call: a website, local SEO, Google Ads and an AI receptionist. Lithium Marketing prices each of those four separately, so you can start with the piece that fixes your first gap.
Cass County counts 5,988 establishments, from landscapers to remodelers, and the metro has grown since 2020. A market that has grown rewards the company that is easy to find and easy to call. Those four services are how you become that company.
The four services
Each service does a different job for a Fargo business
Start with the problem that costs you work, then add the next service when the calls justify it.
Show up for the jobs you sellA page for every job you sell, city pages for West Fargo and Moorhead, Minnesota, and a Google profile that matches the work.Learn more Give a visitor a reason to callA WordPress site you own, with finished jobs on the first screen and a call button a thumb can find.Learn more Buy the searches you want firstGoogle Ads split by trade, with call tracking on every click and a landing page for each job.Learn more Answer every call, day or nightA managed receptionist that answers, qualifies and books, then passes the caller to your team.Learn more
What Fargo searches for
What Fargo searches for before it calls
“Marketing agency fargo” draws about 50 searches a month, and an average click on it costs $4.36. Someone typing that is already shopping for help, so the first thing the page can do is show the services and the prices, not make them fill out a form to find out.
The agency search is small next to the trade searches. Fargo customers search for a plumber, a landscaper or a roofer by the job, not by the marketing service, which is why the plan puts a page and an ad group behind each trade you sell. A company that sells three trades cannot cover all of them from one general services page.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency fargo | 50 | $4.36 |
| digital marketing fargo | 10 | not reported |
| digital marketing agency fargo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company fargo | 390 | $16.64 |
| garage door repair fargo | 320 | $12.88 |
| plumber fargo | 880 | $9.26 |
| pest control fargo | 390 | $6.15 |
| landscaping fargo | 590 | $3.84 |
| electrician fargo | 390 | $3.63 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 252 to 1,900 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fargo”, as Google showed it to a searcher located in Fargo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Fargo market
A growing metro that crosses a river
Fargo grew 8.2% from 2020 to 2025. Growth makes city pages worth the work: someone who moves into the metro and searches for a plumber should land on a page that names their city, not a generic services list.
The metro does not stop at the state line. Fargo’s twin city of Moorhead, Minnesota sits across the Red River, and a service area that ignores one bank leaves work on the table. Name West Fargo and Moorhead on your pages and in your Google profile, and point each ad at the page for the city it targets.
- residents (2025 estimate)
- 136,275
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.2%
- population change, 2020 to 2025
- housing units
- 63,807
- housing units
- of occupied homes owner-occupied
- 43.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 37.1%
- of homes built before 1980
- median home value
- $281,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cass County
What the county’s trade mix means for your plan
Landscaping counts 82 businesses in Cass County, with electrical at 81, new home builders at 79 and residential remodelers at 73. With that many businesses selling the same work, the owner’s own finished jobs and reviews are what a customer can judge, so the plan puts proof on every service page.
In Cass County, excavation and site preparation has 36 contractors, and painting 32. A site-prep crew needs photos of finished sites, and a painter needs a quick quote path plus rooms you have finished. The count tells you who else is selling the work, not which page will win.
County Business Patterns
Trade and home service businesses in Cass County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors90
- Landscaping services82
- Electrical contractors81
- New home builders79
- Residential remodelers73
- Excavation and site preparation contractors36
- Painting contractors32
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Fargo plan gets built
Start with the jobs you want and the way a customer reaches you today, then buy the one service that fixes the first gap.
1
Name the jobs you want
Tell us which services leave enough after labor and materials, and which ones you would rather sell less of.
2
Trace one search to your phone
We follow one customer’s path from a search to your phone, checking what they find, what the site shows and who answers. The first gap is usually visible in that one pass.
3
Buy one service first
Your proposal names the service, the scope and the price, and you can add the next one when the calls support it.
4
Review calls and booked jobs
Each month we look at the calls and leads the work produced, and you tell us which ones became jobs.
Work for other service businesses
A Portland glass company’s website, SEO and Google Ads
Town & Country Glass, a commercial glass business in Portland, hired Lithium for a new website, SEO and Google Ads. The card summarizes what followed. Daniel Busby, who runs Willard Power Vac, an air duct and dryer vent company, is quoted beside the card.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Fargo
Marketing for the cities around Fargo
The links below cover the other cities with a Lithium page: West Fargo and Grand Forks in North Dakota, plus Aberdeen and Watertown across the South Dakota line. The North Dakota page lists every city, so compare each one with the towns your crews already serve.
Pricing
What the Fargo plan costs, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Fargo marketing questions before you choose a service
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Fargo owner fix before buying marketing?
Start where the fewest customers are lost. A site that fails on a phone loses the visit; a phone that rings out loses the job; a page nobody finds loses both. Bring your website, your call handling and the jobs you want, and a co-founder will name the first fix and what that fix costs.
Can we start with a single service?
Start with one service and add the next when the calls support it. Each of the four services has its own price, and the AI receptionist has no contract, so a small first step does not lock you into the full plan.
What changes the monthly cost?
SEO is a range because the work depends on how many services and cities you want to cover. Google Ads management grows with your ad spend, the channels you run and any landing page work. A website is a project price, and custom AI automation is quoted after a free discovery call.
How does Lithium work with a Fargo business?
The work happens by video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls are led by a co-founder, and Allison McKenney handles day-to-day questions.
What do you need before the first call?
Your website address, the services you want more of and any call or ad reports you already keep. If you do not track calls yet, say so, because that is often the first fix. A co-founder reads the material before the video call, so the time goes to your plan.
Free action plan
Bring your Fargo numbers to a free planning call
Bring your site address, the services you want more of and any call report you keep. A co-founder reads them before the call and opens with the first purchase you should make.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ