Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Fort Collins, Colorado
Fort Collins SEO that builds a page for every job you sell.
Fort Collins service businesses get a page for every job they sell, a profile that backs it up, and a monthly report that counts calls.
- Pages for the trades you sell
- A profile built for the map
- Area pages for nearby towns
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
How the retainer runs
Why Fort Collins searches reward a page per service
A Fort Collins service business ranks on the pages it publishes, and Lithium Marketing builds those pages around the jobs the business sells. “Roofing company fort collins” draws 1,600 searches a month, and a roofing contractor who answers that with one repair page and one replacement page gives Google two pages to rank where a single paragraph about roofs gives it one.
A search like that is a question with a job behind it. A customer who types a service and a city wants a phone number, a service area and a reason to believe the work is done well, and Google reads a page that supplies those in that order as the better answer. One page per service is how a Fort Collins company supplies them.
What SEO searches look like here
The agency searches are not the customer searches
SEO searches naming Fort Collins are small beside the trade searches: 110 a month for “seo fort collins” and 70 for “seo company fort collins”. Those are the phrases an owner types when shopping for help. The customer types the job, so the retainer spends its effort on the pages customers read.
The results page for a trade search is crowded with other people. On the results page we pulled for “plumber fort collins”, five paid ads ran above the local results. The listings below carried anywhere from 8 Google reviews to 1,100. A company with a short review history is asking to be chosen beside listings that have hundreds.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo fort collins | 110 | not reported |
| seo company fort collins | 70 | not reported |
| seo services fort collins | 20 | not reported |
| seo agency fort collins | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 8 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fort collins”, as Google showed it to a searcher located in Fort Collins. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city's shape
Where Fort Collins stops being one market
Fort Collins covers 57.24 square miles of land, and College Avenue runs north and south and bisects the city. A business that ranks near the south end of College does not automatically rank on the west side near Horsetooth Reservoir or out toward the interstate, because Google weighs the searcher's location as much as the page's content.
The pages should use the names customers use. Old Town, the Colorado State University campus, Horsetooth and the neighborhoods east toward the interstate tell Google which part of the city a page serves, and they tell a reader that the company knows the ground it works on.
- residents (2025 estimate)
- 171,500
- residents (2025 estimate)
- population change, 2020 to 2025
- +1%
- population change, 2020 to 2025
- housing units
- 74,558
- housing units
- of occupied homes owner-occupied
- 51.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 30.6%
- of homes built before 1980
- median home value
- $577,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade mix
What Larimer County's trade counts ask of your pages
Roofing carries the largest search volume of any trade here, and 80 roofing contractors work in Larimer County. Plumbing, heating and air-conditioning is the bigger field at 185, which is why a plumber needs a page for each kind of job: repair, replacement and maintenance, because the customer searching for a repair will not read a page about a new install.
Landscaping is Larimer County's largest group at 210 establishments. A landscaping company that publishes a page for each kind of work it sells can rank for the job a customer names, not only for the broadest phrase.
County Business Patterns
Trade and home service businesses in Larimer County
Establishments by industry, 2023
- Landscaping services210
- Residential remodelers208
- Plumbing, heating and air-conditioning contractors185
- Electrical contractors143
- New home builders106
- Roofing contractors80
- Painting contractors70
- Excavation and site preparation contractors57
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer
The first four moves in a Fort Collins SEO retainer
Clear the technical problems first, write the pages next, then build the profile and links.
1
Measure the searches you can win
We list the trade and service searches naming Fort Collins and rank them by whether a page on your site could answer them this quarter.
2
Clear what blocks a crawl
Redirects, thin pages and broken links come out first, and fixes at that level usually move inside 30 days.
3
Write one page per job
Each service you sell gets a page that answers the customer's question in the first paragraph and puts the phone one tap away.
4
Fill the profile, add area pages
Every service, photo and area goes into the Google Business Profile, and area pages cover the parts of the city and nearby towns where your crews work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Garden center growth
A garden center's website, SEO and Google Ads
The quote beside the card comes from Drake Snodgrass. The card is Drake’s 7 Dees, a garden center that hired Lithium for a new website, SEO and Google Ads.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesBeyond the city line
SEO for the towns a Fort Collins crew drives to
Work that crosses the county line still needs a page. Greeley, Longmont and Boulder sit below for the work along the Front Range, Cheyenne in Wyoming covers the work to the north, and Thornton and Westminster pick up the southern edge. The Colorado page holds the full list.
Published price
What Fort Collins SEO costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
SEO buying questions from Fort Collins owners
Still curious?
Call (503) 766-5964 or email [email protected].
What decides the monthly SEO price?
The number of services you want pages for, how many towns you cover and how much work the site needs before it can rank. The range above covers most Fort Collins service businesses. A company with one location and one trade sits at the low end, and one chasing several services across the county lands higher.
When do the first rankings move?
Technical fixes usually show within 30 days. Local and long-tail rankings typically take 60 to 90 days, and revenue tends to build from month four. The monthly report counts calls from the first month, so you are not waiting on a ranking chart to see something happen.
How long is the SEO agreement?
The usual agreement is six months to start, then month to month with 30 days' notice. Local rankings take time to build, which is why the first term is fixed, and after that you can stop with a month's notice and keep every page we wrote.
Can you build pages for the nearby cities too?
We can, with a page for each city you serve. Greeley, Longmont and Boulder are the usual next step for a Fort Collins company, and Cheyenne, Wyoming draws work north across the state line. Each city needs its own page and its own local proof, not a city name swapped into the same paragraph.
What do you need from us to start?
Access to the site, the Google Business Profile and Search Console, a list of the services you sell and the towns you cover, plus photos of finished jobs. We draft the pages from that and from one call, and nothing publishes until you approve it.
Free action plan
Get a free Fort Collins SEO plan for the jobs you want
Share the site, the profile and the three services you most want calls for. A co-founder walks the pages with you on a short video call and names the first one to rewrite.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ