GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Fort Collins, Colorado
One agency runs the site, the search, the ads and the phone for Fort Collins businesses.
One team handles the site, the search pages, the ads and the phone for a Fort Collins service business, and the prices are published.
- Pages for the trades you sell
- Every call traced to its ad
- A receptionist that answers 24/7
Google searches each month
What Fort Collins searches for, by service
1,120
searches a month
- Web design640
- Digital marketing270
- SEO210
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the four services meet
What a Fort Collins marketing plan has to cover
Lithium Marketing builds one plan for a Fort Collins service business: a website you own, search pages for the jobs you sell, Google Ads when calls need to come sooner, and a phone line that gets answered. Larimer County has 11,764 establishments, so the plan starts by making yours easier to find and easier to call than the next business in your trade.
The four services answer different questions. A website decides whether a visitor trusts you, search decides whether they find you, ads decide how fast you can fill next week, and the phone decides whether any of it becomes a booked job. Buy those from four vendors and nobody owns the handoff, which is how an ad click ends up in a voicemail box.
Four services, one plan
Where each service fits a Fort Collins business
The cards below open each service's Fort Collins page, so you can read the detail before you decide what to buy.
SEO in Fort CollinsService pages and a Google Business Profile aimed at the searches naming this city, with a page for every job you sell.Learn more Web design in Fort CollinsA site you own outright, with real job photos, a tap-to-call button on every screen and one page per service.Learn more PPC in Fort CollinsAds bought for the jobs worth having, each call tied to the keyword that paid for it, and a monthly cost per lead.Learn more AI receptionist in Fort CollinsA phone answered at any hour, jobs booked, callers texted, and a rule that sends the urgent ones to a person.Learn more
Search around Fort Collins
What the trades search for, and what a click costs
Trade searches that name Fort Collins start at 70 a month for “hvac repair fort collins” and reach 1,600 for “roofing company fort collins”. When we checked “plumber fort collins”, five paid ads came before the local listings, no AI Overview showed, and Facebook, Nextdoor and Yelp held top-10 spots.
Clicks cost what the auction says. A click on “garage door repair fort collins” averages $70.90, “plumber fort collins” $43.01 and “water damage restoration fort collins” $1.19. The expensive trades are the ones where SEO and a strong Google Business Profile pay first, because the customer who calls from a complete profile arrives with the job already in mind.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency fort collins | 210 | $6.00 |
| digital marketing fort collins | 40 | $2.01 |
| digital marketing agency fort collins | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair fort collins | 320 | $70.90 |
| plumber fort collins | 1,300 | $43.01 |
| pest control fort collins | 390 | $22.75 |
| roofing company fort collins | 1,600 | $21.42 |
| electrician fort collins | 590 | $19.87 |
| landscaping fort collins | 590 | $6.07 |
| water damage restoration fort collins | 90 | $1.19 |
| hvac repair fort collins | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 8 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fort collins”, as Google showed it to a searcher located in Fort Collins. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing market
Who rents, who owns, and what the site should say
Fort Collins is more rented than the county around it: 51.6% of Fort Collins occupied homes are owner-occupied, against 64.0% in Larimer County. That gap decides which pages a site needs. If rental turns, small repairs or property-manager work are part of your mix, each deserves its own page, not one line under “residential”.
The housing itself is a mix. 30.6% of Fort Collins homes went up before 1980 and 17.0% in 2010 or later, so the work an older house needs is not the work a new one needs. A site that sells both from one page sells neither well.
- residents (2025 estimate)
- 171,500
- residents (2025 estimate)
- population change, 2020 to 2025
- +1%
- population change, 2020 to 2025
- housing units
- 74,558
- housing units
- of occupied homes owner-occupied
- 51.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 30.6%
- of homes built before 1980
- median home value
- $577,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trade mix
Which Larimer County trades have the most company
Landscaping is the largest group on the Larimer County chart at 210 establishments, with 208 residential remodelers close behind. When that many companies sell the same work, a Fort Collins plan has to lead with what makes yours different: finished projects, reviews that name the job, and a page for the work you want more of.
The mechanical trades are thinner. Plumbing, heating and air-conditioning contractors number 185 in Larimer County, with electrical at 143 and roofing at 80. A field that size rewards the page that answers the question a customer typed, which is why the plan gives each of those trades its own service pages before it gives them a bigger budget.
County Business Patterns
Trade and home service businesses in Larimer County
Establishments by industry, 2023
- Landscaping services210
- Residential remodelers208
- Plumbing, heating and air-conditioning contractors185
- Electrical contractors143
- New home builders106
- Roofing contractors80
- Painting contractors70
- Excavation and site preparation contractors57
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the plan is built
How a four-service plan gets built in Fort Collins
Each step answers a question the one before it leaves open.
1
Record where the calls come from
We put call and form tracking on the site, the profile and any ads, so month one shows which searches already send Fort Collins work.
2
Rebuild the site if it leaks
A slow or confusing site is fixed first, because every other service sends its customer to that page and a visitor who cannot find the phone is a job lost after the click.
3
Publish a page for each service
One page per job you sell, plus area pages for the parts of Fort Collins and the nearby towns where your crews work.
4
Add ads, then the receptionist
Google Ads covers the jobs you need sooner, and the AI receptionist answers the calls the other three produce, including the ones that arrive after hours.
Glass, Gulf Coast
Dixie Glass: a Gulf Coast client's website, SEO and ads
Dixie Glass, a glass company, hired Lithium for its website, SEO and Google Ads. The card below shows the result. Chris Martin of Mt. Hood Pro Painting gives the quote.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingThe Front Range
Marketing for the cities up and down the Front Range
Greeley, Longmont, Boulder, Thornton and Westminster each have a marketing page below, and Cheyenne, Wyoming has one too. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. If your crews already cross the county line for work, those pages show what the same plan looks like there, and the Colorado page lists every city Lithium covers in the state.
Pricing
What a Fort Collins four-service plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Fort Collins owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix first?
Fix the leak that costs you the most work. If calls ring out, the receptionist comes first. A site that is slow or buried on a phone gets rebuilt. If the site is fine and the phone stays quiet, the answer is SEO or Google Ads, and the tracking shows which one before you commit.
Can we run one service at a time?
You can. Nothing in the plan needs all four at once. The call tracking goes in first and stays the same for every service, so the second one you add is judged against the same calls as the first, and the report does not change shape when the work does.
What makes one business pay more than another?
The number of services you run, how many pages the site needs and how hard your trade is to rank for. A one-location plumber buying SEO and a phone line sits near the bottom of the range, while a remodeler with a gallery, area pages and ads on two channels sits higher. We put the number in writing before work starts.
How do you report on four services at once?
One monthly report with the same call data behind every line. Ads show cost per lead, SEO shows the pages and terms that produced calls, the site shows which pages visitors called from, and the receptionist shows what it answered and booked. Nobody has to reconcile four dashboards.
Who owns the ad account and the call data if we leave?
You do. The Google Ads account, the tracking numbers, the keyword history and the monthly reports live in accounts with your business name on them. Leaving means handing over a login, and the next agency picks up a history, not a blank slate.
Free action plan
Claim a free Fort Collins plan built around your calls
Tell us what you sell, where you work and what the last agency left running. A co-founder will map the four services against it on a short video call, and you leave with the order to do them in.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ