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Paid search with a defined budget

A PPC agency helping Frisco contractors turn ad spending into job leads.

Make Frisco advertising decisions with campaign reports showing calls, leads and average cost per lead, backed by your team’s booking feedback.

  • Ads matched to the service requested
  • Campaign-level lead tracking
  • Search terms checked for wasted spend
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the cost of a visit

Set a Frisco PPC budget you can evaluate

Lithium Marketing plans and runs PPC campaigns for Frisco service businesses, with spending tied to specific services and measured leads. The average click for “garage door repair frisco” costs $71.77. Before buying that traffic, the landing page must explain the repair offer and make it easy to call; tracking must be ready to record the response.

A campaign needs a sales target as well as a spending limit. We ask what a typical job earns after labor and materials, how many leads your team books and how much work you can schedule. Those answers help set a test budget and a point at which to review performance.

Use your calendar to plan spending

Let capacity and call history guide the ad schedule

Frisco’s July high is 96 °F. If your business sees more demand for a service during hot weather, prepare the campaign and confirm crew capacity before raising its budget. Compare past calls with booked work so the spending decision reflects your business’s own season.

The January low in Frisco is 33 °F. Keep heating, repair and outdoor-project campaigns aligned with the services you can provide at that time. Weather gives you questions to ask; your schedule and lead history decide how to distribute the advertising budget.

residents (2025 estimate)
236,955
residents (2025 estimate)
population change, 2020 to 2025
+18.2%
population change, 2020 to 2025
housing units
80,353
housing units
of occupied homes owner-occupied
65.9%
of occupied homes owner-occupied
of homes built before 1980
1.5%
of homes built before 1980
median home value
$642,100
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Focus the offer

Make an ad say which job you can take

Roofing contractors account for 133 establishments in Collin County. For a company that wants replacement estimates, we write the ad and landing page for replacement work, then check calls for repair-only requests. That feedback helps identify keywords or wording that spend money on the wrong job.

Collin County’s landscaping service count is 257. A landscaping campaign needs to distinguish an installation estimate from ongoing maintenance. Grouping those offers separately lets you compare lead costs against the revenue and crew time each kind of job brings.

County Business Patterns

Trade and home service businesses in Collin County

Establishments by industry, 2023

  • Residential remodelers
    295
  • Plumbing, heating and air-conditioning contractors
    264
  • Landscaping services
    257
  • Electrical contractors
    205
  • New home builders
    198
  • Roofing contractors
    133
  • Excavation and site preparation contractors
    81
  • Pest control companies
    72

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Launch with measurement in place

How your Frisco ad test becomes an ongoing campaign

We agree on spending and the service offer before launch, then use recorded leads and your sales feedback to refine the account.

1

Choose a service worth advertising

We compare your margins and available crew time with Frisco search costs. If you already run ads, the review identifies terms and pages worth keeping.

2

Prepare the offer and measurement

Ad copy and landing pages describe the same job. We set up and test call and form tracking so campaign reports can show recorded responses.

3

Limit the test to your working territory

Location targets and search terms reflect where you can deliver the service. We set the advertising budget with you before campaigns begin.

4

Optimize against what the test produces

Daily optimization covers the first 30 days, followed by weekly adjustments. We change bids, search terms and ads using lead costs and the booking feedback your team provides.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Advertising within a complete program

A glass company’s website, ads and search results

Dixie Glass used Lithium for a website, Google Ads and SEO. Its Mississippi Gulf Coast business is the subject of the case study, which reports both advertising and organic search outcomes. In the testimonial, Drake Snodgrass of Drake’s 7 Dees discusses paid search spending, organic visibility and his website redesign experience.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Select the territory before the budget

Evaluate neighboring advertising markets separately

An expansion into Plano or McKinney needs its own budget decision. Explore those PPC pages alongside Allen, Lewisville, Carrollton and Richardson, or use the Dallas-Fort Worth and Texas links to consider a broader campaign.

Published price

Separate the agency fee from your advertising budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Before paying for Frisco search traffic

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What do I pay Lithium, and what do I pay Google?

Lithium’s fee starts from $500 a month in management, plus ad spend. The management fee depends on advertising spend, the channels used and landing page work. Your proposal separates that fee from the budget used to buy ads, so you can see both parts before approving the campaign.

How will you decide if my advertising budget is enough?

We compare it with click costs and the return your jobs can support. The starting test needs enough room to collect leads without exceeding your spending limit. Tell us what customers pay, what delivery costs and how often estimates become jobs; those figures help set a sensible test.

Can Google Ads generate leads while SEO is still developing?

Ads typically begin producing initial results within the first week of running. That makes PPC an option for testing a service while organic search work develops. The early leads also show which questions customers ask, helping improve landing pages and the way your team follows up.

What happens if the reports show leads but my team books few jobs?

We review the calls and requests with your booking feedback before increasing spending. A campaign may be attracting the wrong service, reaching outside your territory or sending customers to a confusing page. Reports show average cost per lead by campaign; your sales notes help explain which leads were worth pursuing.

Are other advertising channels available under the same service?

Lithium also runs Microsoft Ads and Meta advertising, including Facebook and Instagram. We recommend a channel when the offer, audience and budget support a test. The scope and fee reflect the channels selected. After an initial six-month term, PPC service continues monthly; cancellation requires 30 days’ notice.

Free action plan

Price a Frisco ad test around the work you want

Tell us your preferred jobs, available capacity and current advertising budget. A co-founder will use a short video call to review a free PPC plan with campaign priorities and the tracking needed to evaluate the test.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan