Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Carrollton, Texas
PPC for Carrollton service businesses, with call tracking and a landing page per job.
Carrollton's highest recorded trade click is $103.59 for “hvac repair carrollton”, so Google Ads starts with call tracking and a landing page per job.
- Calls tied to their keyword
- A landing page for each job
- Budget follows your busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The auction and the tracking
The trade mix decides the Carrollton ad budget
Google Ads for a Carrollton service business only pays off when a click becomes a call, so Lithium Marketing starts with tracking and works backward to the bid. Without that link, every bid is a guess about what the click was worth.
The trade mix sets the plan. “Garage door repair carrollton” draws about 1,000 searches a month at $19.08 a click, and “plumber carrollton” carries about 1,000 a month at $36.93. A trade with that much search volume needs a landing page per job and a tight list of search terms that never convert.
Click costs by trade
What Carrollton clicks cost by trade
The trade table prices each trade differently: “roofing company carrollton” at $31.04 and “landscaping carrollton” at $2.75. A roofer and a landscaper should not run the same budget, and the difference comes from what a click costs and what a booked job is worth.
One snapshot for “plumber carrollton” led with the Map Pack. Ad space is not fixed: it moves with the hour and the budget, which is why the profile and the campaign get planned together.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency carrollton | under 10 | not reported |
| ppc agency carrollton | under 10 | not reported |
| ppc management carrollton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair carrollton | 70 | $103.59 |
| plumber carrollton | 1,000 | $36.93 |
| roofing company carrollton | 70 | $31.04 |
| pest control carrollton | 260 | $23.03 |
| electrician carrollton | 170 | $20.42 |
| garage door repair carrollton | 1,000 | $19.08 |
| landscaping carrollton | 140 | $2.75 |
| water damage restoration carrollton | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 196 to 571 Google reviews each
- Directories in the top 10
- Angi, Facebook, MapQuest
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber carrollton”, as Google showed it to a searcher located in Carrollton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The calendar
A budget calendar for a Texas summer
July is the warmest month on average in Carrollton, and May brings the most precipitation. If your own call history runs hotter in July, the budget should build before that month and hold through it; the same check applies to May if rain changes what you sell.
A campaign can target the cities around Carrollton by name. The county line does not decide where a job is; the service area you set does.
- residents (2025 estimate)
- 134,562
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 54,365
- housing units
- of occupied homes owner-occupied
- 58.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 26%
- of homes built before 1980
- median home value
- $381,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Two buying styles
Two trades that buy clicks differently
Denton County has 100 roofing contractors, and a roofer sells a high-value repair or replacement, so a tight keyword list and a sharp landing page matter more than raw volume.
Landscaping and pest control sell different jobs. A landscaper can test several offers on a small budget and keep the ones that book, while a pest control owner can put most of the spend behind the treatments that fill the next week.
County Business Patterns
Trade and home service businesses in Denton County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors234
- Landscaping services232
- Residential remodelers230
- Electrical contractors151
- New home builders139
- Roofing contractors100
- Excavation and site preparation contractors66
- Painting contractors58
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first campaign
How the first Carrollton campaign gets built
No budget moves until the tracking is live, and the campaign calendar comes from your busy months.
1
Review the current account
Existing campaigns get a line-by-line look, so the search terms that produce calls survive and the dead spend becomes visible.
2
Tracking goes live first
Before a dollar moves, GA4, call tracking and conversion tags are connected so every call and form carries the keyword and ad that produced it.
3
One landing page per service
Each service gets a landing page and a campaign of its own, so the ad and the page make the same promise.
4
Thirty days of daily checks
For the first 30 days, bids and negative keywords get checked every morning; after that, the account moves to a weekly review tied to the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The account and the result
A garden center's ad account, and a builder's take
The card comes from Drake's 7 Dees, a garden center whose Google Ads, SEO and site rebuild all came from Lithium. Marc Rickabaugh of Rickabaugh Construction adds a building company's perspective in the quote card.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionNearby
Ad markets in the cities next door
A campaign can name the nearby cities in its targeting, and each link below covers PPC in one of them. The Dallas-Fort Worth page handles the wider metro, and the Texas page lists the state.
Published price
What PPC management costs a Carrollton business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Carrollton ad questions, answered straight
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad budget makes sense for our trade?
Management starts at $500 a month, plus ad spend. The ad budget starts from what a booked job is worth and what your trade's clicks cost: a landscaper can open smaller than an HVAC company and still get calls. We set both on the strategy call.
What should we expect in the first 30 days?
The phone can start ringing in week one once tracking is installed and the campaigns are live. The rest of the month is cleanup: wasteful queries go, and the money follows the jobs that book.
What commitment does PPC management require?
The first term is six months. After that, 30 days' notice ends it. Fees are quoted before launch and change only when spend, channels or landing pages do.
Do Microsoft Ads or social fit a Carrollton trade?
A second channel waits until the first one proves itself. Ads on Microsoft and on Facebook and Instagram are available, and they earn a test when your buyers already spend time there or when a Google click costs more than the job can carry.
What does the call report show?
It starts with the keyword and ad behind every call and form, then groups calls, leads and cost per lead by campaign. When you flag the leads that turned into jobs, the same report can show which campaign paid for them.
Free action plan
See what your Carrollton clicks should cost
Two inputs start the plan: what a booked job is worth to you and the months you are busiest. A co-founder will bring the click costs for your trade and set a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ