SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC campaigns for DFW trades
Dallas-Fort Worth PPC that puts your budget behind calls.
Put Dallas-Fort Worth Google Ads spending against the jobs you want, with call tracking and reports that show what each campaign produces.
- Ad coverage matched to crew capacity
- Search terms checked for wasted spend
- Bookings used to guide the budget
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make each campaign earn its budget
Dallas-Fort Worth PPC needs more than a metro-wide target
Lithium Marketing manages PPC campaigns for Dallas-Fort Worth service businesses around the services and locations that can produce profitable jobs. At an average $67.15 per click for “hvac repair dfw”, an unfocused campaign can become expensive quickly. We set up tracking and check the offer before asking you to spend more.
A broad service area is not a spending plan. We group campaigns by the work you sell, match the landing page to that job and examine where the calls come from. You can see which markets bring bookings and which consume budget without enough return.
Different jobs, different click costs
Build the budget from the trade upward
The average click price for “electrician dfw” is $2.73, while “landscaping dfw” is $2.18. Those benchmarks help set the size of an initial test. What matters after launch is the cost of a lead your staff can book, so we check search terms, call quality and the page visitors see.
City-level searches deserve their own research: “plumber fort worth” has about 3,600 monthly searches. We compare city phrases with regional ones and target the places your crews can cover. The most searched city does not automatically deserve the largest share of your budget.
| Searches naming | Searches a month |
|---|---|
| Dallas | 210 |
| Fort Worth | 30 |
| Plano | 10 |
| Mesquite | 10 |
| Arlington | under 10 |
| Irving | under 10 |
| Garland | under 10 |
| Frisco | under 10 |
| McKinney | under 10 |
| Grand Prairie | under 10 |
| Denton | under 10 |
| Lewisville | under 10 |
| Carrollton | under 10 |
| Richardson | under 10 |
| Allen | under 10 |
| “dfw” searches | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair dfw | 140 | $67.15 |
| garage door repair dfw | 110 | $42.23 |
| plumber dfw | 140 | $17.82 |
| water damage restoration dfw | 1,300 | $14.22 |
| roofing company dfw | 390 | $11.15 |
| pest control dfw | 260 | $10.00 |
| electrician dfw | 70 | $2.73 |
| landscaping dfw | 210 | $2.18 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 305 to 2,000 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dfw”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Spend when you can take the work
Keep the campaign in step with your schedule
Occasional cold spells are part of the Dallas-Fort Worth metro's winter climate. If your service calls rise during those spells, we can plan campaign changes around that pattern and your ability to respond. Your booking history and available crews decide the spend; a weather headline alone does not.
The same discipline applies to planned work. If estimates are filling the calendar, raising the budget may buy requests you cannot handle soon enough. Tell us when capacity changes so we can adjust the offer, geography or schedule before additional clicks become unanswered calls.
- residents (2025 estimate)
- 8,477,157
- residents (2025 estimate)
- population change, 2020 to 2025
- +11%
- population change, 2020 to 2025
- housing units
- 3,096,731
- housing units
- of occupied homes owner-occupied
- 60.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 29.8%
- of homes built before 1980
- median home value
- $359,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: the Dallas-Fort Worth-Arlington metro area.
Compete on the offer
A sharper ad starts with a specific job
The Dallas-Fort Worth metro has 1,634 electrical contractor establishments. An electrician buying clicks should make the advertised service unmistakable, with a landing page that explains the repair or installation being offered. The account review then separates those leads from searches for supplies, employment or work outside the company's scope.
Landscaping businesses account for 1,642 metro establishments. If you offer recurring maintenance and larger projects, keep their promises and lead results separate. We apply that same attention to the service sold in every trade, so your report explains what the campaign brought to the business.
County Business Patterns
Trade and home service businesses in Dallas-Fort Worth
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors2,412
- Residential remodelers1,851
- Landscaping services1,642
- Electrical contractors1,634
- New home builders1,403
- Roofing contractors907
- Excavation and site preparation contractors568
- Painting contractors478
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: the Dallas-Fort Worth-Arlington metro area.
Before and after launch
Run DFW ads with a reason for every adjustment
The work starts with the account and the offer, then continues with the calls and jobs your advertising generates.
1
Check where the money has gone
We review existing search terms, location settings and landing pages. If you are starting fresh, we build the first campaign around a defined service and budget.
2
Prove the tracking works
Calls and completed forms must reach your team and appear in reporting. We test those events before relying on them to guide bids.
3
Launch within your working territory
Ads describe the job and link to a matching page. Geographic targeting and exclusions keep the campaign focused on customers you can serve.
4
Tune against lead quality
We optimize daily during the first 30 days, then weekly. Search terms, bids and budget changes follow campaign results and your feedback on bookings.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Look inside the client results
Google Ads within the Byers Septic Service program
For Byers Septic Service, Lithium handled Google Ads, developed the website and provided SEO. The case study includes both paid-search performance and organic growth. Marc Rickabaugh of Rickabaugh Construction shares his experience of hiring the team to update his website and improve its SEO.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionCampaign research by city
Compare the markets inside your DFW territory
Research paid search in Fort Worth, Irving or Mesquite before choosing where to test your next campaign. Other DFW city guides follow below, and the Texas directory covers potential targets elsewhere in the state.
Published price
Separate DFW ad spend from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before putting more money into DFW Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What should I budget for PPC management and clicks?
Budget for the advertising itself as well as the fee to run it. Your services, margins and click costs help us recommend a starting ad spend. The management fee scales with that spend, the channels you choose and any landing page work. We show those costs separately before you decide to launch.
Can a smaller company advertise against regional chains?
A smaller company can focus its budget on selected services and cities. The campaign needs a strong offer, a matching page and staff able to handle the leads. We begin with a test you can afford to evaluate, then use booked-job feedback to decide if more spending makes sense.
How quickly can a DFW campaign generate leads?
Initial results typically arrive during the first week of a campaign. That early activity gives us search terms and calls to examine, not a settled cost forecast. We continue adjusting the account and use your feedback on the jobs booked to judge which campaigns deserve more budget.
What if ads generate calls but few jobs?
We inspect the calls and sales process before increasing spend. Wrong-service requests can point to search terms or ad copy; out-of-area calls can reveal targeting problems. If the leads fit but do not book, we review the landing-page promise and response process with you. Call volume alone cannot justify a larger budget.
How do the PPC agreement and ongoing reviews work?
PPC uses the usual six-month starting agreement, then continues monthly with 30 days' notice. The proposal states the fee and work included. Reviews cover calls, leads and cost per lead; your booking records help connect that reporting to revenue and guide changes to the account.
Free action plan
Have us review where your DFW ad budget goes
Bring your ad account, the services you advertise and an idea of what a profitable job is worth. A co-founder will review the spending priorities on a short video call and outline a free PPC plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ