Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Green Bay, Wisconsin
Google Ads for a Green Bay service business, with every call traced to its search.
Searches naming Green Bay cost $5.40 a click for landscaping and $31.31 for garage door repair, so campaigns start with call tracking.
- Calls traced to the search
- Landing pages for one kind of job
- Spend follows your calendar
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Green Bay
What a Green Bay ad budget has to buy first
A Green Bay service business buying Google Ads pays for a click before it knows whether the call will come, so Lithium Marketing starts with tracking. “plumber green bay” draws 1,300 searches a month and averages $17.16 a click, which makes a missed call an expensive one.
The spread across trades is wide: “electrician green bay” draws 320 searches a month at $9.61 a click, while “pest control green bay” costs $13.08 a click. The budget should follow the jobs your crews can take, not a flat monthly number split evenly across trades.
Click costs in Green Bay
What one Green Bay click buys
“roofing company green bay” averages $27.05 a click, and a roof replacement is a high-value job that can carry a price like that. A roofer should point those clicks at a page that asks for the roof’s age, the leak’s location and the time frame, so the estimate request arrives with enough detail to price.
Paid ads were absent from the “plumber green bay” page we checked, and the local listings held the top. That mix moves with the hour, the searcher and the budget, so the profile stays the foundation and the campaign adds reach.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency green bay | under 10 | not reported |
| ppc agency green bay | under 10 | not reported |
| ppc management green bay | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair green bay | 480 | $31.31 |
| roofing company green bay | 390 | $27.05 |
| plumber green bay | 1,300 | $17.16 |
| pest control green bay | 480 | $13.08 |
| electrician green bay | 320 | $9.61 |
| landscaping green bay | 880 | $5.40 |
| hvac repair green bay | 10 | not reported |
| water damage restoration green bay | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 50 to 774 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber green bay”, as Google showed it to a searcher located in Green Bay. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Green Bay market
A flat market makes the phone the growth channel
Green Bay’s population was 106,675 in the 2025 estimate and 107,367 in 2020, so the customer base is not growing. In a flat market, growth comes from taking work from competitors, so the ad budget should be judged on booked jobs, not clicks.
Brown County has 96 landscaping services, and a click on “landscaping green bay” averages $5.40. At that price a landscaping company can run a small test, then cut the search terms that miss each week.
- residents (2025 estimate)
- 106,675
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 45,701
- housing units
- of occupied homes owner-occupied
- 57.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $207,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Brown County
Which trades can carry a Green Bay click
Brown County has 8 pest control companies. For a pest job, the ad should ask for the pest, the property type and the urgency, so the call that follows is one the crew can schedule.
Brown County has 16 roofing contractors, and a roof replacement is a high-value job that can absorb a higher click price. The account should keep repair and replacement in separate campaigns, because the two calls need different pages and different questions.
County Business Patterns
Trade and home service businesses in Brown County
Establishments by industry, 2023
- Landscaping services96
- Plumbing, heating and air-conditioning contractors86
- Residential remodelers85
- New home builders68
- Electrical contractors54
- Excavation and site preparation contractors34
- Painting contractors32
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the first Green Bay Google Ads campaign gets set
The account is built to show which search produced each call, then the budget follows the job types that pay.
1
Find what already pays
The current account gets a line-by-line read: the campaigns that produce calls stay, and the search terms that never do get cut.
2
Make every call traceable
Before the budget moves, call tracking, GA4 and conversion tags are installed. From then on, every call and form carries the keyword and ad that produced it.
3
Send clicks to one page
The first campaign points at a landing page written for one kind of job, with the phone number and form where a customer can reach them.
4
Review on a set rhythm
Bids and search terms are adjusted daily through the first 30 days, then weekly, and the budget calendar is reviewed each month.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Town & Country Glass: a new website, SEO and Google Ads
Lithium’s new website, search engine optimization and pay-per-click advertising for Town & Country Glass produced the numbers on the card. Nathan Boos of Hillsview Building is quoted beside it.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Green Bay
Google Ads for the cities you cover
PPC pages for the cities your crews can reach sit below: Appleton, Milwaukee, Waukesha, Madison, Racine and Kenosha. The Wisconsin page lists the rest, and each city page shows what clicks cost before you add it to a campaign.
Published price
What the monthly management fee covers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Green Bay Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Green Bay business spend on ads?
Start with what a booked job is worth and what your trade’s clicks cost. The management fee is from $500 a month, plus ad spend, and the ad budget is separate from it. We set a starting number on the strategy call and change it once tracking shows the real cost per lead.
When do the calls start?
Initial results typically appear within the first week. Calls usually come in once tracking is live and the first campaign has run for a few days, and the first 30 days are spent cutting terms that never convert.
What makes the management fee change?
Ad spend, the channels in play and any landing page work all move the fee. You approve the number before a campaign goes live, and the ad budget sits outside it.
What will I see in the monthly report?
The report counts calls and leads, prices them per lead, and splits both by campaign and keyword. If you flag which of those leads turned into booked work, the next budget decision starts from the jobs, not the clicks.
What if we already have a Google Ads account?
It stays yours. Lithium works inside the account you own, keeps the history and the conversion data, and changes the structure based on what the tracking shows.
Free action plan
See which Green Bay searches are buying calls
Send the account you run today, and be ready to say which jobs it should fill. A co-founder goes through the search terms and the landing page on a short video call, then names the first change.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ