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Digital marketing in Green Bay, Wisconsin

A marketing agency for Green Bay service businesses, measured by booked calls.

A Green Bay business gets its website, local SEO, Google Ads and phone answering from one team, with prices published up front.

  • Website, search, ads and phones
  • Call sources labeled in one report
  • Published prices on the page

Google searches each month

What Green Bay searches for, by service

390

searches a month

  • Web design
    230
  • SEO
    100
  • Digital marketing
    60

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The whole program

Digital marketing for Green Bay service businesses, built around calls

A Green Bay service business that wants more calls needs the website, the search listings, the ads and the phone to work as one system, and that is the program Lithium Marketing runs for the local trades. The Green Bay metro area has 336,756 residents, and the searches that name a trade and a city are the ones worth building a page for, so each service you sell gets its own page and its own tracking.

Brown County has 6,722 establishments of all kinds. Among the home trades, landscaping, plumbing and remodeling are the three biggest groups. A single generic service page rarely earns the call when a customer searches for one trade by name, so the plan starts with the pages that match what you sell.

The Green Bay market

What Green Bay’s housing stock means for a quote

Green Bay has 45,701 housing units, and the median home value is $207,200. At that value, a repair or a remodel is a considered purchase, so the site should show the finished work and the price range before it asks for a commitment.

65.4% of Green Bay homes were built before 1980, which puts repair, replacement and remodel work at the center of the local market. A company that handles older houses should show that work on its site and say what it checks before quoting.

residents (2025 estimate)
106,675
residents (2025 estimate)
population change, 2020 to 2025
-0.6%
population change, 2020 to 2025
housing units
45,701
housing units
of occupied homes owner-occupied
57.9%
of occupied homes owner-occupied
of homes built before 1980
65.4%
of homes built before 1980
median home value
$207,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Brown County

What Brown County’s biggest trade groups need

Brown County has 96 landscaping services, 86 plumbing, heating and air-conditioning contractors and 85 residential remodelers, among its largest trade groups. In fields that crowded, the business that shows real jobs, recent reviews and a page for each service gives a customer a reason to pick it.

Brown County has 16 roofing contractors, and “roofing company green bay” draws 390 searches a month. A roofer with a sharp page for repair work and a second page for replacement estimates can answer both kinds of search.

County Business Patterns

Trade and home service businesses in Brown County

Establishments by industry, 2023

  • Landscaping services
    96
  • Plumbing, heating and air-conditioning contractors
    86
  • Residential remodelers
    85
  • New home builders
    68
  • Electrical contractors
    54
  • Excavation and site preparation contractors
    34
  • Painting contractors
    32
  • Roofing contractors
    16

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

The order the four services go in for a Green Bay business

Tracking goes in first, because every later choice depends on knowing which calls the business already gets.

1

Start with the calls you already get

Tracking is installed before anything else, on the site, the profile and any live ads, so the first report shows what the business already earns.

2

Make the site earn the click

A slow or awkward site on a phone wastes the traffic the other services buy, so it is repaired or rebuilt before the budget grows.

3

Build the pages customers search for

SEO builds the service and city pages, and the Google Business Profile gets the categories, services and photos that match them.

4

Answer the calls that follow

The AI receptionist picks up every call, books what it can and sends the rest to your team under the rules you set.

Proof

What a new website, SEO and Google Ads did for a Portland glass company

For the Portland commercial glass company Town & Country Glass, Lithium built the website and ran the SEO and Google Ads. The card beside this text reports what that work produced, and the quote is from Hillsview Building’s Nathan Boos.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Around Green Bay

Marketing pages for the cities around Green Bay

The marketing pages below cover Appleton, Milwaukee, Waukesha, Madison, Racine and Kenosha. A state page collects every Wisconsin city Lithium serves, which is the fastest way to check whether a city is already covered.

Pricing

The published price for each part of the plan

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Green Bay owners want to know first

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where should a Green Bay owner put the first marketing dollar?

Put it where the calls already come from. The first job is tracking, so the report shows which service produces calls today. After that come the site and the service pages that answer the trade searches, and ads last, when a trade needs calls this month. A co-founder walks that order with you on the first call.

What does the service agreement look like?

The first term runs six months. After that it continues month to month, and you can end it with 30 days’ notice. The AI receptionist is the exception: it has no contract, so it can be cancelled at any time.

Can a Portland agency work with a Green Bay business?

Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. For Green Bay that means the strategy call, the reporting review and the day-to-day questions all happen on video, phone or email.

How do I know which calls came from which service?

Every call and form is tied to its source, so the monthly report separates search, ads and phone answering. When a job books, you can mark it, and the report shows which channel produced it.

Which trades does Lithium work with in Green Bay?

Lithium works with plumbers, HVAC companies, roofers, electricians, remodelers, landscapers and the rest of the local trades. A Green Bay business can hire one service or all four, and the work is scoped to the calls you want and the jobs your crews can take.

Free action plan

Get a free read on your Green Bay call flow

Bring the services you sell, the cities your crews cover and the jobs you want more of. A co-founder sorts the four services into an order on a short video call, starting with what brings calls soonest.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan