SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Hayward, California
One Hayward marketing plan for the website, the search, the ads and the phone.
A Hayward business can buy the website, SEO, Google Ads and AI receptionist on one plan, at published prices, after a call with a co-founder.
- Service pages for every trade you run
- Every ad tied to its calls
- Calls answered 24/7
Google searches each month
What Hayward searches for, by service
20
searches a month
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap
The plan behind Hayward calls
The website, the SEO, the Google Ads and the AI receptionist can work as one plan, so the calls they bring in get answered and booked. Lithium Marketing works with Hayward service businesses on that plan, and it starts with where your calls come from now. Alameda County holds 42,318 establishments across every industry, and the trades compete for attention inside that number.
Hayward is the third largest city in Alameda County, and the county holds 1,636,630 people. A business that serves the East Bay can use one plan across several cities, with the same prices and one report for the work.
Four services, one customer path
Pick the service that fixes the first gap
You can hire one service or all four. Each card opens its own Hayward page.
Search pages for Hayward tradesService and city pages, a complete Google Business Profile and reviews that give Google a reason to show you.Learn more A website built around the callA site in your name, built around photos of finished jobs and a one-tap call on a phone.Learn more Ads that report booked workAds managed against booked work: keyword-level call tracking, one landing page per job and spend shifted to the work you can take.Learn more A phone answered at 2 a.m.An AI receptionist that answers every call 24/7, books jobs along your rules and transfers callers to a person.Learn more
What Hayward searches show
Where the county's trades compete for a call
A Hayward trade search names the job, not an agency. When we checked the “plumber hayward” results, the Map Pack came first, and MapQuest and Yelp both held top-ten spots below it.
The profile is a second home page. Keep the services, hours, phone number and towns identical on the profile, the directories and the site, so a customer checking two listings sees one business.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency hayward | under 10 | not reported |
| digital marketing hayward | under 10 | not reported |
| marketing agency hayward | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair hayward | 170 | $72.76 |
| pest control hayward | 210 | $40.78 |
| hvac repair hayward | 10 | $35.62 |
| plumber hayward | 1,000 | $22.52 |
| electrician hayward | 50 | $17.14 |
| roofing company hayward | 50 | $14.49 |
| landscaping hayward | 90 | $8.53 |
| water damage restoration hayward | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 106 to 421 Google reviews each
- Directories in the top 10
- MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber hayward”, as Google showed it to a searcher located in Hayward. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Hayward market
A city of owners, renters and older houses
Hayward has 52,243 housing units, and 62.1% of those homes were built before 1980. Older housing points the page plan at repair, replacement and remodel work, so the service pages should carry the work your crews do on an older house as well as a new one.
In Hayward, 58.0% of occupied homes are owner-occupied, and the median home value is $854,400. The site should speak to owners, with a separate route for work a landlord approves.
- residents (2025 estimate)
- 157,113
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.6%
- population change, 2020 to 2025
- housing units
- 52,243
- housing units
- of occupied homes owner-occupied
- 58%
- of occupied homes owner-occupied
- of homes built before 1980
- 62.1%
- of homes built before 1980
- median home value
- $854,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Alameda County
Remodelers lead the county's trade count
Alameda County has 769 residential remodelers and 373 plumbing, heating and air-conditioning contractors, the two largest trade groups on the chart. With that many establishments, the site has to show finished work and reviews, because a generic services list does not tell a customer why to pick you.
Landscaping services number 300 in Alameda County. A landscaper, a painting contractor or a roofer can give each service its own page and name the towns it covers, so a customer searching for that exact job lands on the right page.
County Business Patterns
Trade and home service businesses in Alameda County
Establishments by industry, 2023
- Residential remodelers769
- Plumbing, heating and air-conditioning contractors373
- Electrical contractors369
- Landscaping services300
- New home builders233
- Painting contractors186
- Roofing contractors130
- Excavation and site preparation contractors89
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What gets done first, second and third
We count the calls you already get before we add a channel, so the plan starts from what already works.
1
Measure before you spend
Before a dollar moves, we tag the website forms, the profile calls and any live ads, so month one shows which channel already produces jobs.
2
Repair the mobile path first
A slow phone page or a buried number gets repaired before new traffic arrives, since every channel hands its customer to that page.
3
Build pages, then buy calls
Search pages cover every service you sell. Google Ads fills the gap for work you need booked sooner, with one landing page per job.
4
Put the phone line to work
When the phone rings, the AI receptionist answers, books or transfers under your rules, and custom automation can carry the follow-up.
A documented service-business project
A septic company's website, SEO and Google Ads
Byers Septic Service hired Lithium for three pieces of work: a new website, SEO and Google Ads. All three are behind the numbers on the card. The owner quote beside it comes from Dave Turin, who runs the excavation business Dozer Dave.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Hayward
Marketing beyond the Hayward city line
The East Bay pages include Oakland, Fremont and Berkeley, and the list carries San Mateo, Sunnyvale and Santa Clara too. For the regional view, open the Bay Area page; for every California city, open the state page.
Pricing
What a Hayward business pays for each service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Buying a marketing plan in Hayward
Still curious?
Call (503) 766-5964 or email [email protected].
Should every trade business in Hayward buy all four services?
Match the first purchase to the gap that is losing calls. Voicemail points to the phone line, a slow mobile page points to the website, and a site with no search visits points to SEO or Google Ads. On the first call a co-founder checks tracking, the site and the listings, then puts those fixes in order.
How do the four services report together?
Every call and form is tracked to its source, and the monthly report covers calls, leads and cost per lead for search and ads. SEO reports the pages and profile work behind the organic calls, and the AI receptionist logs the calls it answered or booked. You see one picture, not four.
What does a Hayward marketing plan cost?
The prices above cover each service, and each one is quoted on its own. A combined plan prices each service you choose, and the proposal lists every line before work starts. Nothing is added after the fact.
How do strategy calls and day-to-day support work?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder leads the strategy calls, and an account manager fields day-to-day questions.
What happens if a service does not produce calls?
The report shows it and the work changes. Tracking keeps each channel separate, so a service that is not earning its place shows up in the calls and leads, and the plan moves budget or effort toward what is. What Lithium guarantees is the work, not a ranking or a lead count.
Free action plan
Get a Hayward marketing plan built around your calls
Tell us the site you have, the work you sell and the towns you serve. The first service to fix and the order of work come out of a short video call with a co-founder.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ