RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in San Mateo, California
A marketing agency for San Mateo that puts the site, SEO, ads and phone on one report.
A San Mateo service business can buy the website, SEO, ads and phone line as one plan, with prices published before work starts.
- Pages for the trades you sell
- Call tracking wired in first
- An answer on every call
Google searches each month
What San Mateo searches for, by service
280
searches a month
- Web design260
- SEO20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a plan starts
What a San Mateo marketing plan should fix first
San Mateo service businesses can see which calls came from the website, the Google Business Profile and the ads, and which ones the AI receptionist answered. Searches for “plumber san mateo” run 720 a month, while SEO searches naming the city total 20, so the trade pages come first and the advertising fills the gaps between them.
Lithium Marketing tracks all four in one plan, so the report counts calls and booked jobs, and the first fixes come from what the tracking shows.
The four services
The four services, and the first problem each fixes
Every San Mateo business starts in a different place. The four cards below open the San Mateo page for each service, and the plan can begin with whichever one is losing you work today.
SEO in San MateoA profile that names every service, plus the pages that answer each search.Learn more A website that earns callsA site the business keeps, with pages for the jobs you sell and a call button a phone visitor can reach.Learn more Google AdsGoogle Ads aimed at the jobs you want, with a landing page for each and a monthly report in calls and cost per lead.Learn more AI receptionistThe phone is answered at any hour, jobs get booked and callers reach your team; custom automation and AI consulting are scoped separately.Learn more
Search in San Mateo
Where San Mateo searches go
Demand for the four services does not split evenly. Web design searches naming San Mateo total 260 a month, and 140 of them are for “web design san mateo”. SEO searches naming the city total 20. A contractor’s plan has to answer the trade searches first, so it starts with the service pages and the Google profile behind them.
San Mateo County holds 21,569 business establishments, and a homeowner looking for a trade has plenty of names to compare. The one that gets the call has a page for each service, a Google profile that matches it and a phone that gets picked up.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency san mateo | under 10 | not reported |
| digital marketing san mateo | under 10 | not reported |
| marketing agency san mateo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair san mateo | 90 | $70.13 |
| hvac repair san mateo | 70 | $49.05 |
| plumber san mateo | 720 | $35.99 |
| pest control san mateo | 170 | $26.77 |
| roofing company san mateo | 110 | $22.56 |
| water damage restoration san mateo | 20 | $13.11 |
| electrician san mateo | 170 | $5.51 |
| landscaping san mateo | 110 | $3.13 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 32 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber san mateo”, as Google showed it to a searcher located in San Mateo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The San Mateo market
The Peninsula beyond San Mateo
San Mateo sits about halfway between San Francisco and San Jose, inside a metro area of 4,630,041 people, the San Francisco-Oakland-Fremont metro. A crew based in San Mateo can reach customers from San Francisco to San Jose, and the marketing should say which parts of that stretch you cover. City pages do that better than a single line listing every county in the region.
Technology, health care and education are among the city’s biggest economic drivers. If you take commercial, clinic or school jobs, give that work its own page and its own finished projects. A facilities manager looks for different proof than a homeowner.
- residents (2025 estimate)
- 103,337
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 42,641
- housing units
- of occupied homes owner-occupied
- 49.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.4%
- of homes built before 1980
- median home value
- $1,618,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in San Mateo County
What San Mateo County’s trades change about a plan
The kind of work a trade sells decides which service a business should buy first. San Mateo County has 520 residential remodelers, 286 landscaping companies and 233 plumbing, heating and air-conditioning contractors, and each field sells a different kind of job. A remodeler needs galleries. A plumber needs a page for every repair and a profile that lists them all.
Roofing is a smaller field than remodeling in the county, and it sells fewer, larger jobs. A roofing page should show finished roofs and name the materials the crew works with. New home builders need a gallery of completed houses and a way for a buyer to ask about a lot.
County Business Patterns
Trade and home service businesses in San Mateo County
Establishments by industry, 2023
- Residential remodelers520
- Landscaping services286
- Plumbing, heating and air-conditioning contractors233
- New home builders214
- Electrical contractors206
- Painting contractors146
- Roofing contractors69
- Excavation and site preparation contractors42
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
From tracking to a working phone line
Tracking comes first, because the decisions after it depend on knowing which calls arrived.
1
Start with a baseline
Call and form tracking goes on the site, the Google profile and whatever ads already run, so the starting point is measured, not guessed.
2
Repair the pages that lose visitors
A slow page or a hidden phone number gets fixed before any new traffic is sent toward it.
3
One page per service
We write the pages, and the ads buy the searches for the jobs you want booked this month.
4
Keep the line open
Calls the other three services bring in get answered by the receptionist, and automation handles the follow-up text and the review request.
Proof
A restoration company’s website and SEO
Robinson Restoration, a restoration business, hired Lithium for a new website and SEO, and the card beside it shows what that work changed. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, is quoted next to it.
Restoration“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround San Mateo
Marketing for the cities around San Mateo
A San Mateo business can serve more than San Mateo. The pages underneath cover Hayward and Daly City, then the Bay Area page widens to the metro and the California page to the whole state.
Pricing
San Mateo prices, printed before the first call
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions from San Mateo business owners
Still curious?
Call (503) 766-5964 or email [email protected].
What should a San Mateo owner fix before spending on ads?
Fix the place where calls are lost. If the phone rings out, the answer is the phone line. If the site is slow or missing pages, it is the website. If both work and the calls are thin, the choice between SEO and Google Ads comes down to what a booked job is worth to you.
Can a business hire one service and add the rest later?
You can start with one and add the rest when the numbers justify it. A plumber might begin with SEO, then add Google Ads for the jobs that need booking sooner, and both report into one set of call tracking, so a later purchase is judged by the same calls.
How long does the agreement run?
The first term is six months, then it runs month to month, and either side can end it with 30 days’ notice. The AI receptionist sits outside that agreement and has no contract.
What is it like to work with Lithium as a San Mateo business?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. A co-founder runs the strategy calls, and your account manager handles the week to week.
Which trades does Lithium work with in San Mateo?
Plumbing, heating and air conditioning, roofing, electrical, remodeling, landscaping, painting, pest control, restoration and garage doors. Lithium also works outside the trades. If your trade is not listed, ask on the call and we will say whether the work fits.
Free action plan
Find out what to fix first in San Mateo
Tell us where the phone is losing calls and send your website address. A co-founder goes over the tracking, the pages and the phone line with you on a short video call, then names the first change.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ