FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Concord
Concord, NC Google Ads that track every ad call.
Concord service businesses get Google Ads with each ad call traced to its keyword, from $500 a month in management, plus ad spend.
- Call tracking on every campaign
- One campaign per job type
- Budget moved to the best months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click buys
Why Concord ad budgets start with tracking
Paid search in Concord is priced per trade, and the spread is wide: an average click on “garage door repair concord nc” costs $53.00, while “landscaping concord nc” costs $5.73. Lithium Marketing runs Google Ads against that spread, so the budget goes to the searches that can bring work, and every ad call can be traced to the keyword that produced it.
The account also has to know where the county ends. The Charlotte-Concord-Gastonia metro area holds 2,938,830 people, and a crew that works only in Cabarrus County should not pay for clicks from across the metro.
What clicks cost here
The price list behind a Concord ad budget
“pest control concord nc” averages $37.95 a click and draws 260 searches a month; “roofing company concord nc” averages $21.70 a click. Even similar job values do not make those clicks equal, so a roofer and a pest company should start from their own numbers, and neither should bid the same on a repair search and a replacement search.
When we checked “plumber concord nc”, five paid ads ran ahead of the local listings and the organic results. Ads are the first thing a Concord searcher sees on that phrase, which is why the landing page and the phone line matter as much as the bid.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency concord nc | under 10 | not reported |
| ppc agency concord nc | under 10 | not reported |
| ppc management concord nc | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair concord nc | 210 | $53.00 |
| plumber concord nc | 880 | $42.14 |
| pest control concord nc | 260 | $37.95 |
| electrician concord nc | 170 | $22.17 |
| roofing company concord nc | 110 | $21.70 |
| landscaping concord nc | 210 | $5.73 |
| hvac repair concord nc | 110 | not reported |
| water damage restoration concord nc | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 108 to 936 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber concord nc”, as Google showed it to a searcher located in Concord. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Metro, county, budget
Where a Concord campaign should stop
Charlotte is a separate city, and the metro area reaches into South Carolina. Set the geography to the towns the trucks serve, and add a city only when there is an offer and a crew for it.
Cabarrus County has 74 electrical contractors. The count does not set the bid, but it shapes the landing page: an electrician here needs a page about the specific jobs it takes, not a copy of a competitor’s page.
- residents (2025 estimate)
- 114,598
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.8%
- population change, 2020 to 2025
- housing units
- 43,142
- housing units
- of occupied homes owner-occupied
- 65.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 27.5%
- of homes built before 1980
- median home value
- $353,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade by trade
How the trades differ in paid search
Plumbing is the biggest trade search in Concord, at 880 searches a month, and the same search costs $42.14 a click. That pair of numbers rewards a narrow account: one campaign for drain work, one for water heaters, one for emergencies, each with its own page and its own tracked number.
Outdoor trades follow a different calendar. Concord summers are hot and humid, so if your outside work slows in the hottest weeks, build the budget before that stretch and let it peak when the calls do.
County Business Patterns
Trade and home service businesses in Cabarrus County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors112
- Landscaping services96
- New home builders82
- Electrical contractors74
- Residential remodelers70
- Excavation and site preparation contractors56
- Painting contractors29
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Getting a Concord account ready to spend
Tracking goes in first, and the campaigns follow the work the crews can take.
1
Read the current account
We look at what is running, keep the campaigns that book work and name the search terms that spend without a call.
2
Give every ad lead a source
A tracked number and conversion tags put each call and form next to the keyword that paid for it.
3
Separate campaigns by job
Repairs, replacements and emergencies get their own campaigns, each pointed at a page that matches the search.
4
Daily at first, weekly later
The first 30 days get daily attention on bids and search terms; after that the account gets a weekly review against your Concord budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Case study
A fence company’s paid search, site and SEO
Dave Turin of Dozer Dave, an excavation company, recommends co-founder DJ Van Zanten in the quote beside the card. The card is F&W Fence Co.’s, a fence contractor that hired Lithium for Google Ads, and the work also covered a new website and SEO.
Fence“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveBeyond Concord
Ad targeting past the Concord line
A Concord campaign can stop at the county line or follow the trucks into Charlotte, Rock Hill and Columbia in South Carolina, or Winston-Salem, High Point and Greensboro. Each nearby page lists what clicks cost in that city, so the budget can be set market by market. The North Carolina page covers the rest of the state.
Published price
What Google Ads management costs in Concord
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Concord owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should we start with in Concord?
Set it from the job, not the other way round. Work out what a booked job is worth, how many you can handle in a month and what a click costs in your trade, and the opening budget follows. We build that number with you, then adjust after the first weeks of real call data.
When do the first paid calls arrive?
The first calls typically land in week one, once the campaigns are live and tracking is on. From there the account gets tighter: search terms that never convert are cut, and the money follows the search terms that produce calls.
Who owns the ad account and the billing?
The business does. The Google Ads account and its billing stay in your name, and we work inside it. If the engagement ends, the account, its history and its conversion data stay with you.
Do you run ads anywhere besides Google?
Sometimes. Microsoft Ads, Meta and LinkedIn are available, and each one has to show what it returns before it stays. The test is simple: can a channel bring in a booked job for less than Google does in your trade? If not, the budget stays on Google.
How do we judge a click that turned into work?
Mark the leads that book, and the account can be read from click to job. The report shows calls, leads and cost per lead by campaign, so a keyword that produces calls but never a signed estimate stands out.
Free action plan
Plan your first Concord campaign around the calls you want
Send the jobs you want and the towns on your route. A co-founder will price those clicks and outline a first campaign, then walk you through it on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ