RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Houston search engine optimization
Houston search engine optimization that turns searches into calls.
Plumbers, roofers, electricians and other Houston trades get SEO that tracks every call back to the page or map listing that produced it.
- A service page for every job you sell
- A fully built Google Business Profile
- Area pages inside and outside the Loop
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Houston SEO in plain terms
What SEO has to do for a Houston service business
Lithium Marketing handles search engine optimization for Houston service businesses, from the Google Business Profile to the service pages behind it, so more of the people searching for your trade end up calling you. The demand is large: “plumber houston” alone draws about 6,600 searches a month.
When we checked “plumber houston”, Google led the page with the Map Pack, and no ads or AI Overview showed above it. On a page like that, your Google Business Profile and its reviews make the first impression, which is why the profile gets worked on from the first month.
Searches naming Houston
Houston trade searches worth their own pages
Searches for other trades run high in Houston too, with about 2,400 searches a month for “electrician houston” and about 1,000 for “water damage restoration houston”. Someone with a tripped breaker and someone with a soaked utility room want different answers, so every job you sell gets its own page, naming the Houston areas you work and answering what callers ask before they book.
When we checked the Map Pack for “plumber houston”, the three businesses showed 115 to 234 Google reviews each. Counts like those are built one finished job at a time, so every retainer sets up a simple review request your crew can send from the job.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company houston | 1,600 | $35.46 |
| seo houston | 1,300 | $61.97 |
| seo services houston | 720 | $65.50 |
| seo agency houston | 480 | $22.10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 115 to 234 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber houston”, as Google showed it to a searcher located in Houston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
How Houston is laid out
Inside the Loop, past the Beltway and in between
Houston spreads across about 641 square miles of land, and locations there are generally described as inside or outside the Interstate 610 loop, with Beltway 8 circling farther out. The Map Pack favors businesses near the person searching, so one shop address won’t hold a map spot across that much ground. That is what area pages are for: one for each part of Houston you work, each one competing in the organic results below the map.
The Inner Loop takes in Downtown, pre-World War II residential neighborhoods and streetcar suburbs, and newer townhouse developments, while the city outside the Loop is more suburban. Write those areas differently: older-house repairs and upgrades on the Inner Loop pages, and the jobs your suburban customers call about on the pages farther out.
- residents (2025 estimate)
- 2,397,315
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 1,040,576
- housing units
- of occupied homes owner-occupied
- 42.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 47%
- of homes built before 1980
- median home value
- $277,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Harris County contractors
What Harris County’s trade counts mean for your rankings
Harris County has 833 electrical contractors and 677 landscaping companies, so a Google profile that lists only “electrician” or “landscaper” blends in. Add the specific services you sell as categories and pages, such as panel upgrades or irrigation repair, and ask customers to name the job in their reviews.
Builders and remodelers need SEO built around projects. The county counts 729 new home builders and 885 residential remodelers; for them, each kind of job gets its own page with photos and the part of Houston where the work was done.
County Business Patterns
Trade and home service businesses in Harris County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,187
- Residential remodelers885
- Electrical contractors833
- New home builders729
- Landscaping services677
- Roofing contractors301
- Excavation and site preparation contractors233
- Painting contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Month by month
What Lithium does each month on Houston SEO
We start by measuring, fix what slows Google down, and spend the following months on pages, your profile and links.
1
Measure calls before changing anything
Call tracking and Search Console go in before anything changes, so every later fix gets judged by the calls it brings, not by rankings alone.
2
Build profile and pages as a pair
Each service on your Google Business Profile gets a matching page on your site, written for the parts of Houston you cover.
3
Fix the technical problems early
Page speed, crawl errors, broken links and schema get handled in the first stretch, because every later page depends on Google reading the site cleanly.
4
Add links and AI search readiness
Multi-tiered link building points authority at the pages that bring calls, and schema helps search engines and AI tools read each page.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A restoration company’s results
Robinson Restoration: a new website plus SEO
Robinson Restoration, a restoration company, came to Lithium for a new website and SEO, and the card below shows where its search traffic went from there. In the quote beside it, Kevin Atiyeh of Atiyeh Bros, the carpet and rug company, talks about how Lithium learned what his company specializes in.
Restoration“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetNearby SEO pages
SEO for the cities on Houston’s edges
Area pages can reach past the city limits too. The links below open SEO pages for Pearland, Pasadena, Sugar Land, League City, The Woodlands and Conroe, each with its own search figures, and the Texas link covers the remaining cities.
Published price
What Houston SEO costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Before you sign a Houston SEO retainer
Still curious?
Call (503) 766-5964 or email [email protected].
Why does one Houston company pay $1,300 a month for SEO and another $3,000?
The gap comes from how many pages, links and profile updates your plan needs each month. A pest control company targeting one side of town, with a decent website already up, sits near the low end. A remodeler who wants project pages and links across the whole city sits near the top, and the value of each booked job shapes the plan too.
How many months before SEO pays off?
Technical fixes usually show up inside a month; local and long-tail rankings typically follow in 60 to 90 days; revenue tends to build from month four on. Every call is tracked from the first week, so your own numbers show the direction early.
Will you guarantee a spot in the Houston Map Pack?
No. Google decides who shows in the pack, and the lineup shifts with each searcher’s location. We guarantee the work, not a ranking: profile updates, new pages, review requests and links, every month, each one listed in your report beside the calls that came in.
Do we need a page for every Houston neighborhood?
No. Build pages for the parts of the city where you want more jobs and can show work you have done there, such as a few Inner Loop neighborhoods or the suburbs past Beltway 8. Pages that only swap one neighborhood name for another tend to hurt more than they help.
Is AI search optimization part of the retainer?
Yes, and it isn’t billed separately. AI tools pull from pages that answer a question directly and from business details that match everywhere online, so that is how we write and maintain your site. No one can promise an AI mention; your report keeps counting calls either way.
Free action plan
See where your Houston business ranks today, free
Send your website and name the three services you most want calls for. We’ll check how you show up for those searches across Houston, and a co-founder will take you through the results on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ