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Digital marketing for Huntington, West Virginia service businesses

Huntington marketing that brings in calls your crew can take.

Huntington service businesses get one team to turn searches into calls, with published prices and a monthly report counted in leads.

  • Calls traced to the page or ad
  • Older-home pages from job photos
  • A monthly report on calls and jobs
Search visibility report ranking sarkinenplumbing.com first among local plumbing competitors
2Xleads for Sarkinen Plumbing (on the same budget)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Marketing in Huntington, West Virginia

Huntington marketing for a metro that crosses three states

Lithium Marketing runs websites, local search, Google Ads and AI phone answering for service businesses in Huntington, and the four services are planned together. The Huntington-Ashland metro area holds 365,965 people across West Virginia, Kentucky and Ohio, so a business that works the river towns in all three states needs one plan that covers them.

Cabell County has 27 plumbing, heating and air-conditioning contractors and 23 residential remodelers, and both groups sell work that starts with a search. A plumbing emergency and a kitchen estimate need different pages, but they need the same thing after the click: a clear next step and someone to answer.

The Huntington market

Older homes and the people who call about them

82.5% of Huntington's homes were built before 1980, so repair and replacement work is the everyday job here, not new construction. A site and a search plan built around older houses will match more of the calls you want.

The median home value in Huntington is $127,200. 53.3% of occupied homes in Huntington are owner-occupied, so the site and the intake form have to work for a tenant who has to reach a landlord before work is approved.

residents (2025 estimate)
44,815
residents (2025 estimate)
population change, 2020 to 2025
-4.4%
population change, 2020 to 2025
housing units
23,878
housing units
of occupied homes owner-occupied
53.3%
of occupied homes owner-occupied
of homes built before 1980
82.5%
of homes built before 1980
median home value
$127,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Cabell County

Who you are up against in Cabell County

Cabell County has 19 landscaping services and 17 electrical contractors. A landscaper and an electrician sell different work, but both depend on a customer finding a page that matches the job. For the landscaper, that means project photos and a page for patios, plantings and retaining walls. For the electrician, it means pages for panels, outlets, generators and service calls.

Cabell County has six roofing contractors, a small field, so the specific job matters more than a general trade page. A roofer who sells repairs, replacements and inspections needs a page for each, and a Google Business Profile that names them the same way.

County Business Patterns

Trade and home service businesses in Cabell County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    27
  • Residential remodelers
    23
  • Landscaping services
    19
  • Electrical contractors
    17
  • New home builders
    16
  • Excavation and site preparation contractors
    11
  • Pest control companies
    8
  • Roofing contractors
    6

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

The order Lithium works in for a Huntington business

We start with the calls you already get, then decide which service earns the next dollar.

1

Pick the service that is losing work

Start with the gap: a slow site, missing pages, wasted ad spend or unanswered calls. The first report shows calls and leads by channel.

2

Build the pages before the traffic

Service and area pages get written and the Google profile gets completed before the ad budget grows.

3

Point the right searches at the right page

Google Ads covers the jobs you need sooner, and SEO covers the searches that keep working.

4

Let the phone answer itself

The AI receptionist takes calls under your rules, and custom automation handles the follow-up text and review request.

Proof

Website, SEO and Google Ads for Byers Septic Service

Byers Septic Service bought a new website, SEO and Google Ads from Lithium, and the card is what that work produced. Nathan Boos of Hillsview Building gives a separate view of the team.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Around Huntington

Marketing beyond the Huntington city line

Bridges run from Huntington to Chesapeake and Proctorville in Ohio, and the metro reaches into Kentucky, so a plan built for one city misses customers on the other bank. Charleston and Parkersburg have their own pages below, and so do the Kentucky and Ohio cities; the West Virginia page collects the rest.

Pricing

The published price for each Huntington service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Before you hire a Huntington marketing agency

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How do I know whether the website or the ads are the weak link?

Look at what happens after a customer finds you. If the site loads slowly on a phone or hides the phone number, the site is the weak link, and more ad spend will not fix it. If the site is clear and the calls still do not come, search or ads need the work. We check both on the first video call before recommending a service.

Can the four services run on one budget?

Yes, and they share the same reporting. A website build is a one-time project, SEO runs monthly, Google Ads adds management on top of ad spend, and the AI receptionist is a monthly line of its own. Pick the mix you can sustain, and add a service when the calls show it is working.

How does Lithium work with a Huntington business from Portland?

By video and phone. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and your account manager handles the day-to-day questions.

What happens to the work if I already have a website and some ads?

We keep what is working. The first pass looks at the existing site, the Google Business Profile, the ad account and the call history, then we decide what to repair, what to write and what to leave alone. You do not have to throw away a site or an account to start.

Who owns the website when the project ends?

You do. The domain, the hosting account, the WordPress install and the content are opened in your business name, and the logins come to you at launch. If you leave, the site goes with you and another developer can take it over.

Free action plan

Get a free Huntington marketing plan built around your service area

Bring the current site, the services you want to grow and the towns you cover. On a short video call, a co-founder will order the four services by what is costing you calls now.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan