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Marketing for Lexington, Kentucky

A digital marketing agency helping Lexington contractors win more work.

Give your service business in Lexington a marketing plan built around the jobs you want, starting with a co-founder.

Get my free action plan Call our AI receptionist now (503) 766-5964
  • Service pages written for buyers
  • Ad campaigns with call tracking
  • Phone answering around the clock

Google searches each month

What Lexington searches for, by service

830

searches a month

  • Web design
    420
  • Digital marketing
    310
  • SEO
    80
  • PPC management
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Spend with a purpose

Lexington marketing starts with the jobs worth pursuing

Lithium Marketing helps Lexington service businesses choose and run the website, SEO, advertising and phone support that bring customers closer to booking. The Lexington-Fayette urban county has 148,959 housing units. Reaching that market starts with a narrower question: which services can your crew take on, and where do you want those jobs?

You might need more people to find you, a stronger reason for them to call, or someone to answer when they do. We examine those problems before proposing a package. A plumber seeking repair calls and a remodeler seeking estimates can use the same services in different proportions.

Put the budget to work

Choose the part of your marketing that needs attention

Each service has a separate job. Open its Lexington page for the work involved and the questions to settle before buying.

Local SEOFor searches naming Lexington, Kentucky, we develop pages around your services and correct business details that leave customers unsure where you work.Learn more Website designShow the repairs and projects you complete across Lexington-Fayette with photos, readable service descriptions and a short request form.Learn more Paid advertisingSet a Kentucky service area and a budget for the jobs you want to advertise, then judge the campaigns by leads and booking feedback.Learn more AI phones and automationLet Lexington callers explain the job to an AI receptionist, with your answers ready and appointment booking checked against your calendar setup.Learn more

Define your coverage

Tell customers where you work and who can book

Lexington is consolidated with Fayette County. Use that shared boundary to review your coverage, then name any jobs or areas you exclude. Your website, search listings, ads and phone answers should all describe the same service area.

Owner-occupied homes account for 53.8% of occupied housing in the Lexington-Fayette urban county. If you work for landlords or property managers as well as homeowners, explain who can request work and how you handle approval. That information belongs on the site and in the receptionist’s answers.

residents (2025 estimate)
329,751
residents (2025 estimate)
population change, 2020 to 2025
+2.2%
population change, 2020 to 2025
housing units
148,959
housing units
of occupied homes owner-occupied
53.8%
of occupied homes owner-occupied
of homes built before 1980
44.9%
of homes built before 1980
median home value
$293,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Make the offer specific

Give buyers a reason to choose your business

Residential remodeling accounts for 102 establishments in Fayette County. If that is your trade, put finished projects beside the services you want to sell, with a description of your role. The buyer should not have to guess if the pictured work is something you can quote.

The landscaping industry includes 88 establishments in Fayette County. A maintenance offer and an installation offer deserve different explanations, even under the same brand. Across the trades, we use your work, customer reviews and service details to make the choice more concrete.

County Business Patterns

Trade and home service businesses in Fayette County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    109
  • Residential remodelers
    102
  • Landscaping services
    88
  • Electrical contractors
    65
  • New home builders
    47
  • Painting contractors
    25
  • Roofing contractors
    23
  • Pest control companies
    19

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Decide what comes first

Turn a Lexington growth goal into a sequence of work

A budget needs priorities. We agree on the next problem to solve and how to judge progress before adding another service.

1

Choose the work to grow

Tell us which services have room for more jobs and which locations your crew covers. We compare those priorities with your website and marketing accounts.

2

Find where customers drop out

We inspect search visibility, mobile pages, forms and call handling. That shows if the next investment belongs in reaching customers or helping them contact you.

3

Set the scope and spending

We propose the services needed, explain their costs and establish call and form tracking. You can start with a focused scope.

4

Use booking feedback to steer

Reports show leads and campaign costs; your team tells us which requests became work. We use that feedback to change pages, targeting or follow-up.

A client’s experience

Drake’s 7 Dees put its website, SEO and ads in Lithium’s hands

For garden center Drake’s 7 Dees, Lithium delivered website design, SEO and Google Ads. The case below covers that work, while owner Drake Snodgrass describes the search results and website redesign in his own words.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Additional markets

Plan each expansion beyond Lexington separately

The related pages cover Richmond, Louisville and Covington in Kentucky, plus Cincinnati and Dayton in Ohio and Huntington in West Virginia. Use them to compare another market before adding it to your coverage; the Kentucky link opens the statewide city list.

Pricing

Build a marketing budget you can explain

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Buying marketing for a Lexington service business

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium for a single part of my marketing?

You can choose a single service and keep the parts of your marketing that already work. We still need to understand where it sends customers and how calls get answered. That keeps a new campaign or website connected to the way your business books work.

How do we work together if our business is in Lexington?

Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You meet with a co-founder to set direction and have an account manager for day-to-day questions. We need your service knowledge, account access and feedback on the leads you receive.

What makes the marketing proposal more or less expensive?

The services you select and the work each needs determine the proposal. SEO scope reflects your market and revenue per lead; website scope reflects the size of the build. PPC fees depend on ad spend, advertising channels and landing page work. Custom automation gets a separate scope after a free discovery call.

Can a small contractor get value without a large ad budget?

A small contractor can start with a focused job and service area, provided the budget supports the work required. We look at your existing leads before recommending more spending. For a roofer or other service owner, the plan should fit crew capacity and the jobs you can profitably complete.

What commitment do we make when we sign up?

The usual agreement begins with six months, followed by month-to-month service with 30 days’ notice. The AI receptionist has no contract. We lay out the scope and terms of each selected service before you sign, including any website project or custom automation work.

Free action plan

Choose your next marketing investment with a free Lexington plan

Use the form to tell us which jobs you want and what you spend on marketing now. Your free plan starts with a short video call, where a co-founder helps set the order of work.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success
(503) 766-5964 [email protected]

2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213

Prefer to pick a time? Book a 30-minute call with DJ

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Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
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