FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing in Covington, Kentucky
Marketing that treats Covington's 19 neighborhoods as separate markets.
Covington service businesses get marketing measured in calls and leads, with published prices and a co-founder on the first video call.
- Website, search and phone work together
- A written plan before you spend
- Reports built on calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Covington market
What a Covington service business needs before it spends
Kenton County holds 3,297 establishments, and a Covington plumber, roofer or landscaper is one of many businesses competing for local attention. Lithium Marketing puts the website, the search pages, the Google Ads and the phone line under one plan, so the work is measured in calls and leads.
Covington is the largest city in Northern Kentucky, and it sits across the Ohio River from Cincinnati, Ohio, which means a business here can serve two states from one shop. That shapes the plan: neighborhood pages for the parts of Covington you cover, and ad targeting that can reach the Cincinnati side when your crews cross the river.
Four services, one city
Where each service fits in Covington
Start with the gap that costs you the most calls, then add the next service when the numbers support it.
Search pages for CovingtonPages and a Google Business Profile built around the services you sell, so Google has a page to match a customer who types the service and the city.Learn more A website you can editA WordPress build with real job photos, clear service pages and a call button where a thumb lands.Learn more Google Ads with a known feeCampaigns aimed at the jobs you want, with the account in your business name and the management fee agreed before launch.Learn more An answered phone lineAn AI receptionist at $179 a month, with no contract and no setup fee, plus AI consulting and custom automation scoped in a separate call.Learn more
What Covington searches for
The searches that bring Covington work
“landscaping covington ky” draws 10 searches a month, and a landscaping job can turn into a maintenance account. The page and the profile behind that service deserve the same care as a bigger trade.
A click on “plumber covington ky” averages $38.56, and a click on “roofing company covington ky” averages $42.18. At those prices, a paid click has to land on a page that can close a call, and no paid ads showed when we checked the plumber search, so the map and the organic pages answered it that day.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency covington ky | under 10 | not reported |
| digital marketing covington ky | under 10 | not reported |
| marketing agency covington ky | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company covington ky | 10 | $42.18 |
| plumber covington ky | 70 | $38.56 |
| pest control covington ky | 30 | $37.79 |
| garage door repair covington ky | 10 | $23.34 |
| electrician covington ky | 20 | not reported |
| hvac repair covington ky | 10 | not reported |
| landscaping covington ky | 10 | not reported |
| water damage restoration covington ky | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 21 to 3,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber covington ky”, as Google showed it to a searcher located in Covington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Covington's housing
Old houses and a mix of owners
Covington claims 19 distinct neighborhoods, and the housing changes from block to block: the median home was built in 1947, so repair and replacement jobs are the normal work here.
51.8% of Covington's occupied homes are owner-occupied, which means renters, landlords and property managers are part of the market you serve. The website and the intake should ask who owns the property early, and the plan should give a property manager a reason to keep your number.
- residents (2025 estimate)
- 41,847
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.2%
- population change, 2020 to 2025
- housing units
- 21,048
- housing units
- of occupied homes owner-occupied
- 51.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 74.8%
- of homes built before 1980
- median home value
- $187,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Kenton County trades
Remodelers lead the county's trade count
Kenton County has 60 residential remodelers, 46 plumbing, heating and air-conditioning contractors and 46 landscaping services. A remodeler sells a project that takes weeks; a plumber sells a repair today; a landscaper sells repeat visits. One home page cannot carry all three.
Kenton County lists 13 excavation and site preparation contractors. For a trade that size, a page that explains the work, the equipment and the kind of property it suits does more than a line on a list of services.
County Business Patterns
Trade and home service businesses in Kenton County
Establishments by industry, 2023
- Residential remodelers60
- Plumbing, heating and air-conditioning contractors46
- Landscaping services46
- Electrical contractors42
- New home builders26
- Painting contractors22
- Excavation and site preparation contractors13
- Roofing contractors9
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Covington plan gets built
The first step is set by what costs you calls today, not by which service is easiest to sell.
1
Look at what you have
We review your site, your Google Business Profile, your ads and your call history before recommending anything.
2
Fix the phone and the site first
If calls ring out or the site is hard to use on a phone, those get fixed before more traffic is sent to them.
3
Build pages for the work you want
Service pages and neighborhood pages go up for the jobs and parts of Covington you want more of.
4
Add ads when the page can convert
Google Ads starts once there is a page worth sending paid clicks to, and the account is opened in your business name.
Proof from a fence contractor
F&W Fence Co.'s website, SEO and Google Ads
F&W Fence Co. supplies and installs fencing. Lithium took on three pieces of work for the company: a website, SEO and Google Ads, and the card below reports what those three did together. Dave Turin, who runs Dozer Dave, an excavation business, adds a recommendation of co-founder DJ Van Zanten.
Fence“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveKentucky, Ohio and Indiana
Marketing for the cities around Covington
The Ohio River is a state line here, so the cities below are not all in Kentucky: Cincinnati and Dayton are in Ohio, and Fishers is in Indiana. Choose the market where your next job is, then use the Kentucky index for the rest of this state.
Pricing
What a Covington marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Covington marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What does a full plan cost for a Covington business?
It depends on how many services you take and how much work each one needs. The services are priced separately, and the plan costs whatever combination you pick.
How soon will we see calls?
Google Ads can bring calls in the first week. SEO and the profile work take longer, with local results typically needing 60 to 90 days and the technical fixes showing up sooner. No one can promise a lead count; the report shows calls and leads so you can watch the trend.
Can we start with one service and add the rest later?
You can. The first video call is for finding the bottleneck: a phone that rings out, a site that crawls on a phone, or a site that works but never appears in a search. A co-founder names one starting point, and the rest can wait.
Who owns the website and the Google Ads account?
The site, the domain and the Google Ads account are all in your business name, so they stay yours whether or not you keep working with us.
How does Lithium work with a Covington business from Portland?
By video and phone. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Strategy calls come from a co-founder, and Allison McKenney handles the day-to-day questions.
Free action plan
Get a free marketing plan for your Covington business
Tell us what you sell and which parts of Covington you serve. A co-founder will walk the site, the profile and the tracking with you and name the first fix on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ