FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Idaho Falls, Idaho
PPC for Idaho Falls trades, with the Google Ads account in your name.
Idaho Falls service businesses get Google Ads with the account in their own name and a monthly report in calls, leads and cost per lead.
- The login and the data are yours
- A page that matches the ad
- Spend moved to the jobs you want
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
Where a PPC budget goes in Idaho Falls
Google Ads from Lithium Marketing start with one number: what a click costs in the trade an Idaho Falls business sells. 'Electrician idaho falls' averages $4.52 while 'garage door repair idaho falls' averages $10.99, and the campaign is built around the trade you sell.
The management fee starts at $500 a month, plus ad spend, and it moves with the work: more channels, more landing pages or a bigger budget all change it, and you see the number first. Lithium guarantees the account is opened in your name, so the history, the conversion data and the billing stay with your business if you ever leave.
Click costs in Idaho Falls
What each trade's clicks cost here
A click on 'plumber idaho falls' averages $31.92, a click on 'landscaping idaho falls' averages $3.70, and 'pest control idaho falls' sits at $14.30 between them. The same budget buys a different number of calls in each trade, so the campaign structure changes with the trade.
When we looked, there were no paid ads on 'plumber idaho falls' and the Map Pack took the top of the page. That balance shifts by the hour, so the campaign and the profile have to be worked as one.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency idaho falls | under 10 | not reported |
| ppc agency idaho falls | under 10 | not reported |
| ppc management idaho falls | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber idaho falls | 720 | $31.92 |
| roofing company idaho falls | 210 | $15.32 |
| pest control idaho falls | 480 | $14.30 |
| garage door repair idaho falls | 210 | $10.99 |
| electrician idaho falls | 320 | $4.52 |
| landscaping idaho falls | 390 | $3.70 |
| hvac repair idaho falls | 20 | not reported |
| water damage restoration idaho falls | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 728 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber idaho falls”, as Google showed it to a searcher located in Idaho Falls. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Idaho Falls market
Pin the campaign to the towns you drive to
Idaho Falls covers about 27.2 square miles, and the metro area holds 173,851 people. A campaign can be pinned to the city, to a radius around your shop or to the towns your crews serve, and that setting should be decided before the first ad runs.
If your work happens outdoors, the calendar matters: Idaho Falls has warm summers and cold winters, so a painter or a landscaper can lean the budget into the months when the phone rings and pull it back in the slow ones. The setting lives in the account and gets reviewed as the year moves.
- residents (2025 estimate)
- 71,785
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.4%
- population change, 2020 to 2025
- housing units
- 26,531
- housing units
- of occupied homes owner-occupied
- 64.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 55%
- of homes built before 1980
- median home value
- $335,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Bonneville County
Sizing the campaign to the county's trades
Bonneville County has 45 landscaping services and 15 roofing contractors. 'Garage door repair idaho falls' draws 210 searches at $10.99 a click, and a market that size is one a local budget can carry.
The work you want decides the structure: separate ad groups for the jobs with real margin, negative keywords for the ones you would rather not run, and a landing page for each service so the click lands on the job it was sold.
County Business Patterns
Trade and home service businesses in Bonneville County
Establishments by industry, 2023
- New home builders70
- Plumbing, heating and air-conditioning contractors61
- Landscaping services45
- Residential remodelers41
- Electrical contractors40
- Painting contractors31
- Excavation and site preparation contractors21
- Roofing contractors15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Setting up the account, step by step
Nothing spends until the tracking is live and the account is in your name.
1
Open the account in your name
The Google Ads account is created under your business, with your billing and your data, before a campaign is built.
2
Put tracking in first
GA4, call tracking and conversion tags go in, so the report can show calls, leads and cost per lead.
3
Build one landing page per job
Each service you advertise gets a page that matches the ad, with the phone number and the service area on it.
4
Keep the bids moving
Bids and search terms are reviewed daily through the first 30 days, then weekly, against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
What the ads did for a fence company
A fence company's new site, SEO and Google Ads
Those results are F&W Fence Co.'s, and they cover the whole program Lithium ran for the company, not one service. The quote is Matt Johnson's, from his time running On-Target Landscape.
Fence“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Idaho Falls
Paid search in the next market over
A campaign can reach Pocatello or Twin Falls without a second account, and the PPC pages below show what clicks cost in those towns. Ogden, Utah and Bozeman, Montana have pages too, and the Idaho page lists the state.
Published price
What PPC management costs an Idaho Falls business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Idaho Falls Google Ads, explained plainly
Still curious?
Call (503) 766-5964 or email [email protected].
What should a first month of ad spend be?
Start with what one job is worth to you, then work backwards. At $10.99 a click, a garage door company needs a sharper landing page than a landscaper paying $3.70, so the first month's figure gets set from those two numbers and then adjusted once real calls show up.
When do the first calls start?
Most accounts see calls in the first week, once tracking is live. The weeks after are about removing what does not convert and funding what does, so the cost of a lead is easier to judge as the account learns.
Is the ad account ours if we leave?
It is. Lithium guarantees the Google Ads account is opened in your business's name, with your billing attached, so the history and the conversion data stay yours whichever agency runs it next.
Do you advertise anywhere other than Google?
When the numbers say so. Meta ads on Facebook and Instagram, and Microsoft Ads, are options when the trade's Google clicks run high or the audience lives on one of those platforms. A second channel gets added only after the report shows what it brings back.
How do we know which ads produce calls?
The monthly report lists calls, leads and cost per lead campaign by campaign. When your team marks the leads that became customers, the report can show which campaign produced them, so the spend is judged on work, not clicks.
Free action plan
See what your trade's clicks cost here
Tell us the trade you sell, the months when the phone is busiest and what an average job brings in. A co-founder will put your click costs and a budget calendar side by side on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ