Kenner PPC Campaigns Built to Turn Clicks Into Customers
More phone calls and booked work from Google search, and now from AI search too.
Google Ads, Microsoft Ads, and Meta campaigns for Kenner service businesses, engineered around the only metric that pays back: revenue per booked lead, not click volume.
Latest case study below: +76% Google Ads conversions on a 2.29% spend increase.
- Google Ads, Microsoft Ads, Meta, LinkedIn. Every channel where the cost-per-lead math closes
- Conversion tracking wired to your CRM, not just Google Ads (GA4 + CallRail + offline imports)
- Dedicated landing pages per intent. The home page is not a landing page
- Monthly reporting tied to leads and revenue. Google Partner. 5.0 across 30+ Google reviews
Partner
How a 78-year-old Gulf Coast glass company drove 76% more Google Ads conversions on a 2.29% spend increase.
Kenner service businesses run in a Greater New Orleans auction where the Louis Armstrong International Airport hospitality wave, the Jefferson Parish residential base, and the broader New Orleans metro competition all bid on the same Greater NOLA keyword footprint. The Dixie Glass campaign shows what disciplined PPC management does to that math.
Dixie Glass, a third-generation Mississippi Gulf Coast glass company in business since 1946, came to Lithium with Google Ads campaigns that were spending without producing tracked conversions. We rebuilt the campaigns around proper conversion tracking, tightened the keyword and match-type strategy, deployed dedicated landing pages, and wired CallRail through to GA4. Over twelve months, on only a 2.29 percent ad spend increase, Google Ads conversions climbed 76 percent and the campaign conversion rate landed at 15.57 percent.
DIXIE GLASS — GOOGLE ADS REBUILD
Three things Kenner PPC programs miss that we don't.
Kenner sits in the New Orleans DMA, so broad geos bleed budget east.
A Kenner service business bidding the same keyword as a New Orleans competitor pays NOLA auction prices to chase a Jefferson Parish buyer. We tighten geo-targeting to Kenner first, then layer Metairie, the West Bank, and broader Jefferson Parish only when the data supports it, so the budget actually lands on the Kenner resident.
Kenner buyers don't click ad copy written for the French Quarter.
Jefferson Parish households shop differently from Orleans Parish residents, and ad copy that treats the entire metro as one New Orleans market loses Quality Score against agencies that name Kenner, Rivertown, or the airport corridor directly. We pin geo modifiers in headlines and segment ad groups by Jefferson Parish intent.
Kenner PPC math closes on cost per booked lead, not impressions.
NOLA metro impression share looks impressive and means nothing if the Kenner phone is not ringing. We report leading indicators weekly during launch, then leads, cost per lead, and revenue every month against your CRM. The strategy call is built around what actually closed.
Ranking for queries that do not convert
In Kenner, where Bay Area business-services CPCs run $7 to $12, every wasted click is a measurable dollar lost. Lithium’s PPC programs are built around the cost-per-lead math first, click volume second.
Technical debt blocking growth
Service-business buyers prefer to tap a phone number rather than navigate a menu to find one. A site missing a click-to-call link in the hero, and a sticky mobile bar that keeps it within thumb reach during scroll, loses the calls you paid to earn through ads.
Generic content that says nothing local
A PPC campaign without proper conversion tracking, dedicated landing pages, and negative-keyword discipline is invisible in your CRM dashboard. The clicks may be there, the impressions may be there, but the booked work is flat. That is where most of the Kenner ad spend silently leaks.
No measurement tied to revenue
Buyers decide whether to keep scrolling in about five seconds. A site that shows no reviews, no project photos, no service-area clarity, and no trust signal in the hero loses every time to a competitor who placed a single five-star rating in the right spot.
Eight things we ship inside every Kenner PPC retainer, not as upsells.
A Kenner PPC program needs every line item in this list working together. Sitting inside the Greater New Orleans metro means a single mistargeted broad keyword pulls Orleans Parish clicks at metro prices before the Jefferson Parish buyer sees the ad.
Conversion tracking, properly wired
GA4 events on every form and click-to-call. CallRail call tracking with call quality scoring. Server-side conversion imports for Google Ads. Offline-conversion imports from your CRM (HubSpot, Salesforce, GoHighLevel). The algorithm cannot optimize toward leads it cannot see.
Dedicated landing pages per intent
Landing pages built for the buyer behind the keyword, not the home page. Single offer above the fold, tap-to-call thumb-zone-friendly, one form, one CTA, and a load time under 2.5 seconds on a mid-tier Kenner mobile network. Every high-intent keyword cluster gets its own page.
Keyword strategy + match-type discipline
Keywords mapped to buyer intent (research, comparison, decision) and tied to estimated revenue per lead. Match-type discipline that prevents broad-match drift from eating budget on the wrong queries. Monthly negative-keyword review from the search-terms report.
Ad copy + Responsive Search Ads
Ad copy that names the actual service, not “quality work.” Responsive Search Ads with the maximum asset count, manual headline pinning where intent demands it, sitelinks tuned to Kenner buyer language, and structured asset extensions. Every variant tagged for A/B analysis.
Geo-targeting + audience layering
Geo-targeting at the suburb level, not the metro level. Bid modifiers tuned to your actual conversion data across the neighborhoods you serve. Audience layering with in-market segments, remarketing pools, and customer-match uploads from your CRM. The right click, the right place, the right time, at the right bid.
Bid management + remarketing
Manual control on high-intent keywords, Google’s tCPA and tROAS automation where the data supports it. Remarketing audiences segmented by funnel stage, with display, YouTube, and Discovery campaigns layered on top of search for Kenner buyers who clicked but did not convert. The full funnel, not just the first click.
Reporting tied to revenue, not vanity
Looker Studio dashboard updating daily on impressions, clicks, conversions, conversion rate, and ROAS by campaign and ad group. Call quality scored and reviewed monthly. Monthly written report ties everything back to leads delivered, cost per lead, and revenue. The same numbers Lithium uses internally to manage your program.
Optimization cadence that pays back
Daily monitoring during the first 30 days, weekly after that. Bid adjustments, ad copy rotations, and budget reallocations happen on real data: search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance. Every change is logged and tied to a measurable outcome.
The verticals where our Kenner PPC playbook turns clicks into customers most reliably.
Kenner’s economy splits between the airport and hospitality cluster around Louis Armstrong New Orleans International, the Jefferson Parish home-services trades supporting a dense residential base, the healthcare orbit tied to Ochsner Health and the broader regional networks, the Treasure Chest Casino and Rivertown entertainment economy, and the legal and professional services that serve a parish-government center. These are the verticals where our PPC programs deliver the most consistent cost-per-lead math.
HVAC, plumbing, electrical, and roofing trades in Kenner run hard against Gulf Coast hurricane and tropical-storm season, deep summer heat-and-humidity HVAC stress, plus the ongoing repair tail from major storms and the older housing stock across the Driftwood, Greenlawn Terrace, and Susan Park neighborhoods. We build emergency-intent call-only campaigns, geo-target Kenner plus Metairie and River Ridge, and run tap-to-call landing pages that load fast on mid-tier mobile networks. Cost per lead typically lands $60 to $130 once optimized.
Independent dental and medical practices in Kenner operate in the orbit of Ochsner Medical Center Kenner, the broader Ochsner Health System headquartered in Jefferson Parish, and the East Jefferson General and West Jefferson Medical Centers. We run procedure-specific ad groups, insurance-friendly landing pages naming the carriers accepted including Louisiana Medicaid and Blue Cross, bilingual ad copy where the diverse Kenner resident base supports it, and conversion tracking through the booking platform.
Kenner contractors and builders work a steady mix of post-storm restoration and roofing work that the Gulf climate generates year after year, residential remodels across the older Susan Park and University City lots, and commercial buildouts tied to the airport corridor and the Veterans Memorial Boulevard retail footprint. We run project-type ad groups, image and YouTube creative shot at real Jefferson Parish jobsites, and quote-form landing pages with realistic Gulf Coast price-range expectation setting.
Kenner attorneys handle family law, personal injury along I-10 and the airport corridor, maritime and admiralty work tied to the broader Gulf Coast economy, criminal defense, and the steady storm and insurance-claim litigation that defines Louisiana practice. We run practice-area campaigns tied to real buyer intent, write ad copy that meets Louisiana State Bar advertising rules, and tie consultation-booking landing pages to CallRail so the high-CPC legal click traces to a booked call.
Kenner’s restaurant and hospitality scene clusters around the Louis Armstrong airport hotel corridor, the Williams Boulevard retail strip, the Treasure Chest Casino entertainment cluster, and the Rivertown historic district. Volume spikes with airport traffic, casino events, and the Saints and Mardi Gras seasons that pull regional visitors. We build local-intent search campaigns, OpenTable conversion tracking where it applies, event-driven scheduling, and geo-fenced ad groups around airport hotels and the casino.
Auto repair, body shops, detailing, and fleet maintenance in Kenner handle a heavy I-10 commuter base, the rental-fleet volume tied to the airport, and the Jefferson Parish residential vehicle market. We run emergency-intent call-only campaigns, OEM-targeted ad groups, parts-and-labor landing pages, and dynamic call extensions during shop hours. Geo-targeting extends along I-10 in both directions to catch breakdown searches before they default to Metairie or New Orleans shops.
Kenner’s specialty retail concentrates along Veterans Memorial Boulevard, around the Esplanade Mall, and in the Rivertown historic district. The airport hotel cluster also drives a small but steady traveler-retail segment. We run Google Shopping campaigns with product feeds, local-inventory ads, store-visit conversion tracking, and remarketing audiences segmented by resident versus traveler. Performance Max handles awareness; manual search captures the high-intent decision.
Kenner’s B2B economy is anchored by the airport vendor ecosystem (ground services, freight, hospitality), Ochsner Health system vendors, oil-and-gas services tied to the broader Gulf base, and the construction-services firms supporting Jefferson Parish residential and commercial work. Sales cycles run long and often involve parish or state procurement. We run LinkedIn-paired Google Ads, gated-content lead-gen funnels, and long-cycle attribution wired through HubSpot or Salesforce. Cost per qualified opportunity matters more than cost per first-touch click.
From audit to optimized campaigns, with weekly check-ins through the first month.
Profitable PPC is a compounding system, not a one-time launch. The Lithium process starts with an audit and conversion-tracking rebuild, then ships campaign optimizations on a weekly cadence with monthly reporting that ties impressions to booked work.
Audit and strategy
We pull your Google Ads, Microsoft Ads, GA4, CallRail, and CRM data and audit your current campaigns against impression share, conversion rate, quality score, and search-terms waste. We map your service mix, real Kenner buyer journeys, and revenue per lead. You receive an audit deliverable in week one with priorities ranked by impact.
Conversion infrastructure
Before we touch ad copy, we wire conversion tracking properly. GA4 events on every form and click-to-call, CallRail through to Google Ads, server-side conversion imports, and offline-conversion imports from your CRM. The algorithm cannot optimize toward leads it cannot see, so this gets done first or everything else compounds slower.
Campaign build
Ad groups structured by buyer intent, ad copy with the maximum Responsive Search Ads asset count, dedicated landing pages built for each high-intent keyword cluster, geo-targeting at the suburb level (tuned to the neighborhoods you actually serve), and a baseline negative-keyword list. Every campaign launches with a 30-day optimization plan already mapped.
Launch and learning phase
We build your Kenner campaigns from the ground up: ad groups by intent, ad copy with the maximum Responsive Search Ads asset count, sitelinks tuned to Kenner buyer language, geo-targeting at the suburb level, and dedicated landing pages for the highest-intent keywords. Every campaign launches with a baseline negative-keyword list and a 30-day optimization plan already mapped.
Ongoing optimization
Daily monitoring during the first 30 days, weekly after that. We optimize on search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance, and quality score drift. Bid adjustments, ad copy rotations, and budget reallocations happen on real data, not gut feel. Every change is logged and tied to a measurable outcome.
Measurement and monthly iteration
Monthly written report tied to leads, cost per lead, and revenue from paid search. Strategy call with DJ Van Zanten to set the next month’s priorities. The strategy adjusts every thirty days based on what is actually moving the phone in Kenner. Not what looks good on a vanity chart.
What a Kenner service-business owner actually gets, by PPC approach.
Transparent pricing. Management starts at $500/month, separate from your ad spend.
Typical Kenner service businesses run $500 to $1,500 per month in management on top of $2,000 to $5,000 in monthly ad spend. Pricing scales with monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs. You will see the math on the first call. No haggling, no hidden upsells.
Service businesses Lithium runs PPC for.
Willard Power Vac
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs.”
Drake’s 7 Dees
“Cost per lead is down, lead quality is up, and the monthly reports actually mean something. Lithium runs our Google Ads like they own the business.”
Rickabaugh Construction
“Working with Lithium Marketing has been awesome.”
Kenner PPC, straight answers.
A properly built Kenner campaign starts producing tracked conversions within the first week of launch. The first 30 days are a learning phase where the algorithm calibrates on real Jefferson Parish data and we filter Orleans Parish and broader NOLA metro spillover out of the search-terms report. Cost per lead typically stabilizes by month two and improves through month three as negatives tighten and landing pages get conversion-rate-tested. We report weekly during the first month, monthly after that.
Kenner CPCs sit at or just below the broader New Orleans metro average, with trades running $4 to $9 and legal pushing $20 to $50 once personal injury and the heavy Louisiana plaintiff bar drive competition. The auction is real because all of Jefferson and Orleans Parish bid into overlapping ad groups. PPC works in Kenner when the campaign architecture isolates the Jefferson Parish buyer. Properly run Kenner campaigns deliver cost per leads under $110 in trades and under $260 in legal.
Management starts at $500 per month, separate from your ad spend. Typical Kenner service businesses run $500 to $1,200 per month in management on top of $2,000 to $4,000 in monthly ad spend. The Greater NOLA market requires real ad spend in legal because of the heavy plaintiff-bar competition, but the trades and retail side runs leaner. The number depends on monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs.
No reputable PPC agency guarantees a specific cost per lead or conversion rate, because both are controlled by the Google Ads auction, the season, and your offer. Kenner especially varies by season, with hurricane-and-storm season driving roofing and restoration surges and the heavy tourism cycle around Mardi Gras and the Saints season shifting hospitality intent. What we guarantee is the work: conversion tracking shipped properly, dedicated landing pages per intent, monthly negative-keyword review, weekly bid optimization, and reporting tied to revenue per lead.
Quality Score is Google’s estimate of how relevant your ad and landing page are to the keyword. It directly affects your cost per click and ad position. We optimize Quality Score on three vectors: expected click-through rate (better ad copy, headline pinning where intent demands it), ad relevance (tight ad-group themes, one core keyword set per ad group), and landing-page experience (dedicated pages per intent, fast mobile load, message-match with the ad). A 7+ Quality Score on high-volume keywords often saves Kenner clients 30 to 50 percent on cost per click compared to a 4 or 5.
Three layers. Leading indicators: impressions, clicks, click-through rate, Quality Score, and search impression share in the Kenner auction (which separates from broader NOLA when geo is built right). Mid-funnel: conversion rate by ad group, conversion rate by landing page, and call quality scoring on every CallRail-recorded inbound. Revenue: leads delivered, cost per lead, ROAS, and revenue attributed to paid via offline conversion imports from your CRM. The dashboard updates daily and the written report ships monthly with a strategy call.
Daily campaign monitoring during the first 30 days (weekly after), bid and budget optimization, ongoing ad copy and creative testing including bilingual where applicable, landing-page conversion-rate optimization, monthly negative-keyword review tuned to filter Orleans Parish leakage, audience segmentation refinement, call quality scoring, monthly reporting tied to leads and revenue, and a strategy call with DJ Van Zanten. Kenner retainers above the base tier include landing-page production and CRM offline-conversion wiring.
Yes. PPC is the fastest channel for a new Kenner business because it does not depend on review history or earned visibility, which take years to build against entrenched Jefferson Parish and NOLA competitors. A new business with a real offer, a clean landing page, and proper conversion tracking can produce tracked leads within the first week. We typically pair an aggressive PPC launch with a measured SEO build over the next six months so the blended cost per lead drops as earned visibility compounds.
Your Kenner PPC strategy call is run by DJ Van Zanten, not handed to a junior account manager.
DJ Van Zanten joined Lithium as co-founder in 2018 and leads the strategic side of every client partnership. His approach is real-talk consulting: map out a simple, actionable plan, identify the revenue opportunities that matter most, and translate the technical work into business outcomes you can measure. Behind DJ on every Kenner PPC program, co-founder Kurt Schell directs the technical and content execution, drawing on more than twenty years of SEO, PPC, and conversion-rate work. The strategy call you book is the actual call you take, with the person who will be calling the shots on what to prioritize, what to ignore, and how to measure progress.
Get a free 30-minute Kenner PPC audit.
On the call we look at your current Kenner PPC campaigns against impression share, conversion tracking depth, search-terms waste (Orleans Parish leakage is the usual culprit), landing-page conversion rate, and the actual cost per lead your CRM is recording. You leave with a specific 30-day plan, whether or not you decide to work with us. There is no slide deck and no sales pitch.
- No-obligation 30-minute call with DJ Van Zanten, not a junior
- Written priority list of the top 5 to 10 changes that will move leads
- Google Partner with a 5.0 rating across 30+ Google reviews