GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Hattiesburg, Mississippi
Google Ads for Hattiesburg built around the calls your crews can answer.
Hattiesburg businesses get Google Ads run by a team that reports calls, leads and cost per lead, with the account in your name.
- You hold the account and its history
- Ads that land on the right page
- Budget moves with your season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Hattiesburg PPC, answered
Which clicks deserve the Hattiesburg budget
Lithium Marketing runs Google Ads for Hattiesburg service businesses around one question: how many calls can the crews answer this week? The account sits in your name, the tracking counts calls and forms, and the budget moves toward the jobs you can schedule. Garage door repair draws 140 searches a month in Hattiesburg, and a click on that phrase averages $11.52, so the budget has to stretch across the work the crew can take.
Click prices here run from $4.35 for landscaping to $13.37 for pest control. Electrical clicks average $10.66. A click at those prices has to lead to a job worth more than the click, so the campaign plan starts from what a booked job is worth and how many the crew can take.
Searches before the click
Where a Hattiesburg campaign starts
The garage door searches are there, but a click that lands on a generic home page buys a visitor who has to hunt for the service. The ad should land on the page for the job it names.
The page for “plumber hattiesburg” showed no paid ads when we checked, and the map came before the organic results. A paid campaign still earns its place for the jobs a map listing cannot show, such as an urgent repair or a service the profile does not explain.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency hattiesburg | under 10 | not reported |
| ppc agency hattiesburg | under 10 | not reported |
| ppc management hattiesburg | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control hattiesburg | 260 | $13.37 |
| garage door repair hattiesburg | 140 | $11.52 |
| plumber hattiesburg | 590 | $10.90 |
| electrician hattiesburg | 140 | $10.66 |
| landscaping hattiesburg | 140 | $4.35 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 49 to 174 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber hattiesburg”, as Google showed it to a searcher located in Hattiesburg. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Hattiesburg, month by month
A budget calendar for a Southern summer
Hattiesburg has a humid subtropical climate, with short, mild winters and hot, humid summers. If your busiest weeks land in the hot stretch, the budget should follow those weeks and pull back in the milder ones.
The city covers 53.4 square miles of land, and most of it is in Forrest County with a western slice in Lamar County. Set the campaign's locations by the towns and ZIP codes you serve, and check the western addresses before excluding Lamar County.
- residents (2025 estimate)
- 48,802
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.2%
- population change, 2020 to 2025
- housing units
- 23,300
- housing units
- of occupied homes owner-occupied
- 37.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.4%
- of homes built before 1980
- median home value
- $165,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Forrest County
Where a Hattiesburg budget does the most work
Forrest County has 4 roofing contractors and 8 pest control companies. Pest control draws 260 searches a month in Hattiesburg, so a pest company has a phrase worth bidding on every month; a roofer's campaign should follow the work the crews can schedule.
A campaign that bids on every phrase in a trade pays for calls the crew cannot serve. The wasted terms get cut, and the savings go to the services the crew wants more of, which is how a modest budget keeps working.
County Business Patterns
Trade and home service businesses in Forrest County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors25
- Landscaping services10
- Residential remodelers9
- Electrical contractors8
- New home builders8
- Pest control companies8
- Excavation and site preparation contractors7
- Painting contractors5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
What the first month on the account looks like
Management is from $500 a month, plus ad spend, and the account stays in your name through every change.
1
Open the account in your name
The Google Ads account is created under your business, so the history, the billing and the data stay yours if we ever part ways.
2
Wire the calls and forms
GA4, call tracking and form tracking feed one report, so the campaign behind a lead is visible.
3
Build a page for each job
The ad for a repair lands on a repair page, and the ad for an estimate lands on a page built for estimates.
4
Adjust the bids as calls come in
The first 30 days get daily bid and search-term work. After that, a weekly pass keeps the account in line with the calendar you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid search in context
Dixie Glass: paid search beside a new site and SEO
The card for Dixie Glass covers the Google Ads work, the new site and the SEO that Lithium delivered. The company works the Mississippi Gulf Coast. The quote is from Kevin Atiyeh, whose carpet and rug business is Atiyeh Bros.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Hattiesburg
PPC for the towns around Hattiesburg
The Gulfport, Biloxi and Jackson pages cover PPC in those cities, and Mobile in Alabama, New Orleans and Metairie in Louisiana are linked as well. The Mississippi page lists the rest. A campaign can target any town on that list once the crews can reach it.
Published price
What the management fee looks like for a Hattiesburg account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What monthly ad budget fits a Hattiesburg trade?
Start from the calls your crews can serve and the click price for your trade. A cheap landscaping click and an expensive pest control click buy different numbers of calls from the same budget, so the first month's data sets the real number.
Who owns the Google Ads account?
You do. The account is opened in your business's name, and you keep the login, the billing history and the data. If the work ever stops, the account and everything in it stay with you.
How soon do the first calls come in?
Calls typically start in the first week a campaign runs with tracking in place. From there the work is search terms and bids, checked against cost per lead, and the report shows what each campaign produced.
Does Google Ads make sense for a trade with expensive clicks?
Sometimes the expensive click is the better buy. A high pest control click can pay if the job repeats, while a cheap landscaping click may only produce a one-time cleanup. We test with a small budget, measure cost per lead and move spend only when the numbers support it.
What does the monthly report show?
Calls, leads and cost per lead by campaign, in a Looker Studio dashboard you can open any time. If your team marks which leads became jobs, we can line a campaign up against that.
Free action plan
Get a Hattiesburg ad plan your crews can keep up with
Bring the trade you want more calls for and the towns your crews reach. On a short video call, a co-founder will price the searches for that work and agree a starting budget you can hold to.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ