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PPC in Metairie, Louisiana

Metairie PPC that reads your call log before it bids.

Metairie clicks average $5.81 for roofing and $36.05 for garage doors, and Lithium reports the calls, leads and the cost per lead behind each campaign.

  • Bids set from click prices
  • A report on cost per lead
  • Landing pages that match the ad
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Metairie PPC, answered

What a Metairie click buys

Lithium Marketing runs Google Ads for Metairie service businesses from $500 a month in management, plus ad spend, and the account is in your name. That matters more than the dashboard: the campaigns, the conversion history and the billing belong to your business, so the work stays with you if the relationship ends.

Because a click costs real money, the first job is knowing what it produced. We set call and form tracking and build separate landing pages for the services you advertise. Search terms that never produce a call get cut, and the budget moves to the ones that do.

The Metairie market

Who approves the work a click brings

Metairie has 66,355 housing units. The median home value in Metairie is $327,500, and the person who approves the work may be the owner, so the landing page should give that buyer the scope, the price and the next available slot before it asks for a form.

Repair and replacement work is what the ads should be built around, with copy that names the job, photos of finished work on a house like the caller’s, and a next step that is obvious before the form.

residents (ACS estimate)
139,729
residents (ACS estimate)
housing units
66,355
housing units
of occupied homes owner-occupied
62.1%
of occupied homes owner-occupied
of homes built before 1980
68.8%
of homes built before 1980
median home value
$327,500
median home value
people in the New Orleans-Metairie, LA metropolitan area
970,849
people in the New Orleans-Metairie, LA metropolitan area

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Jefferson Parish

One contractor, three different purchases

Jefferson Parish has 240 plumbing, heating and air-conditioning contractors, and those businesses buy clicks for emergencies and for planned work. A drain clearing, a repipe and a water heater replacement are three different ads, three landing pages and three budgets, even when one company sells all three.

Roofing and pest control sell different purchases. One sells a job that can wait for a quote, the other sells an inspection that can be scheduled today, so the campaign structure should follow the purchase, not the company’s service list.

County Business Patterns

Trade and home service businesses in Jefferson Parish

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    240
  • Residential remodelers
    159
  • Electrical contractors
    137
  • Landscaping services
    94
  • New home builders
    39
  • Roofing contractors
    35
  • Pest control companies
    34
  • Excavation and site preparation contractors
    28

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Setting up the account

The four moves before the budget grows

The tracking lands first, then the campaigns, then the weekly cuts that move spend.

1

Audit the account you have

We open the current account, keep what converts and list the search terms that spend money without a call.

2

Set the tracking before the budget

Call and form tracking go in first, so the report can show the calls, the leads and the cost per lead.

3

Build a landing page for the work you sell

Each advertised service gets a separate page that repeats the ad’s promise and makes the call easy.

4

Cut and move the spend weekly

Search terms that never produce a call get cut, and the budget moves to the services your crews can take that month.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

What went into the Drake’s 7 Dees card

The card comes from three pieces of work for Drake’s 7 Dees, a garden center: a website, SEO and Google Ads. Marc Rickabaugh of Rickabaugh Construction is quoted beside it.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Around Metairie

Campaigns that follow your service area

The 17th Street Canal forms the border between Metairie and New Orleans to the east, and a Metairie campaign can target New Orleans, Kenner and Baton Rouge as separate cities. Gulfport, Biloxi and Hattiesburg are in Mississippi, and the Louisiana page collects the state.

Published price

PPC management fees and the ad spend beside them

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Before you raise a Metairie ad budget

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Why does the Google Ads account have to be in our name?

Because the account and its history belong to your business. Lithium works inside an account in your name, so the campaigns, the conversion data and the billing stay with you if the relationship ends. That is a commitment we make on every PPC engagement.

How much should we budget for a Metairie campaign?

Enough to buy the calls your jobs can cover. Start from the trade’s click price and the share of clicks that become calls, then set a monthly ad budget and keep the management fee separate. We agree the starting number before the first campaign runs.

What does the report show each month?

You get a monthly read on the calls and leads each campaign produced, with the cost per lead beside them. If your team marks which leads turned into work, we can follow the campaign that far. The calls and their cost decide where next month’s budget goes.

Do you run ads on anything besides Google?

A second network can help, but only after Google proves out. Microsoft Ads and placements on Facebook or Instagram are channels Lithium can run, and each gets added when the call report shows the first one is working.

Can we pause the campaign during a slow month?

You can, and sometimes you should. If the crews are full or the phone is covered, we slow the spend. Buying calls you cannot serve helps no one. The account stays in place, and the campaign can restart when the calendar opens.

Free action plan

Get a free read of your Metairie ad account

Tell us your trade, the services you advertise and the ad budget you have in mind. A co-founder will open the account with you on a short video call and point to the first fixes.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan