Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Metairie, Louisiana
Metairie clicks average $5.81 for roofing and $36.05 for garage doors, and Lithium reports the calls, leads and the cost per lead behind each campaign.

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Metairie PPC, answered
Lithium Marketing runs Google Ads for Metairie service businesses from $500 a month in management, plus ad spend, and the account is in your name. That matters more than the dashboard: the campaigns, the conversion history and the billing belong to your business, so the work stays with you if the relationship ends.
Because a click costs real money, the first job is knowing what it produced. We set call and form tracking and build separate landing pages for the services you advertise. Search terms that never produce a call get cut, and the budget moves to the ones that do.
Click prices in Metairie
A click in Metairie is not cheap: $31.96 for “plumber metairie”, $16.58 for “electrician metairie” and $17.07 for “pest control metairie”. Each of those searches needs a page that answers that trade’s question before it asks for a call.
When we checked “plumber metairie”, no ads showed and the local listings took the top of the page. Ad slots change by hour, searcher and budget, so the profile and the pages have to work whether or not an ad is running.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency metairie | under 10 | not reported |
| ppc agency metairie | under 10 | not reported |
| ppc management metairie | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair metairie | 70 | $36.05 |
| plumber metairie | 480 | $31.96 |
| pest control metairie | 170 | $17.07 |
| electrician metairie | 260 | $16.58 |
| landscaping metairie | 170 | $6.89 |
| roofing company metairie | 110 | $5.81 |
| water damage restoration metairie | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber metairie”, as Google showed it to a searcher located in Metairie. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Metairie market
Metairie has 66,355 housing units. The median home value in Metairie is $327,500, and the person who approves the work may be the owner, so the landing page should give that buyer the scope, the price and the next available slot before it asks for a form.
Repair and replacement work is what the ads should be built around, with copy that names the job, photos of finished work on a house like the caller’s, and a next step that is obvious before the form.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jefferson Parish
Jefferson Parish has 240 plumbing, heating and air-conditioning contractors, and those businesses buy clicks for emergencies and for planned work. A drain clearing, a repipe and a water heater replacement are three different ads, three landing pages and three budgets, even when one company sells all three.
Roofing and pest control sell different purchases. One sells a job that can wait for a quote, the other sells an inspection that can be scheduled today, so the campaign structure should follow the purchase, not the company’s service list.
County Business Patterns
Trade and home service businesses in Jefferson Parish
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setting up the account
The tracking lands first, then the campaigns, then the weekly cuts that move spend.
We open the current account, keep what converts and list the search terms that spend money without a call.
Call and form tracking go in first, so the report can show the calls, the leads and the cost per lead.
Each advertised service gets a separate page that repeats the ad’s promise and makes the call easy.
Search terms that never produce a call get cut, and the budget moves to the services your crews can take that month.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof
The card comes from three pieces of work for Drake’s 7 Dees, a garden center: a website, SEO and Google Ads. Marc Rickabaugh of Rickabaugh Construction is quoted beside it.
Garden center380%more organic traffic
in one year
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Metairie
The 17th Street Canal forms the border between Metairie and New Orleans to the east, and a Metairie campaign can target New Orleans, Kenner and Baton Rouge as separate cities. Gulfport, Biloxi and Hattiesburg are in Mississippi, and the Louisiana page collects the state.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Because the account and its history belong to your business. Lithium works inside an account in your name, so the campaigns, the conversion data and the billing stay with you if the relationship ends. That is a commitment we make on every PPC engagement.
Enough to buy the calls your jobs can cover. Start from the trade’s click price and the share of clicks that become calls, then set a monthly ad budget and keep the management fee separate. We agree the starting number before the first campaign runs.
You get a monthly read on the calls and leads each campaign produced, with the cost per lead beside them. If your team marks which leads turned into work, we can follow the campaign that far. The calls and their cost decide where next month’s budget goes.
A second network can help, but only after Google proves out. Microsoft Ads and placements on Facebook or Instagram are channels Lithium can run, and each gets added when the call report shows the first one is working.
You can, and sometimes you should. If the crews are full or the phone is covered, we slow the spend. Buying calls you cannot serve helps no one. The account stays in place, and the campaign can restart when the calendar opens.
Free action plan
Tell us your trade, the services you advertise and the ad budget you have in mind. A co-founder will open the account with you on a short video call and point to the first fixes.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ