Gulfport Google Ads measured in cost per lead and the calls behind it.

Enough to buy calls at a price a job can cover. Two things set it: your trade’s click cost and how well the landing page turns a click into a phone call. A roofer’s click costs more than a landscaper’s, so the roofer’s page has to work harder and the excluded-term list has to be longer. We pick a starting number, then move it once the tracking reports what a call costs. Management starts at $500 a month, plus ad spend, and it moves with the channels we run and the landing pages we build.

A new campaign usually produces its first calls in the first week. Then the work shifts to the search terms: the ones that never turn into calls come out, the ones that do get more of the budget, and the cost per lead is measured against the jobs those calls book.

Your name is on it. The account sits in your name with your billing details, and Lithium guarantees that, so the campaign history, the conversion data and the audiences stay with the business if the relationship ends.

Microsoft, Facebook and Instagram are channels Lithium can add once Google is working. A second one pays its way in two cases: your buyers already spend their time there, or a Google click in your trade costs more than the calls it brings. The tracking decides which.

Calls, leads and cost per lead. A tracking number on the ad and on the site records which campaign a call came from, and the report sets that next to the spend so you can see which campaign is paying for itself.