PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Kent, Washington
A Kent marketing plan that puts the website, search, ads and phone together.
Kent’s 134,871 residents live across West Hill, the Valley and East Hill, and one plan covers the website, search, ads and phones for local trades.
- Website, search, ads and phones
- Published prices for the core services
- Calls tracked across every service
Google searches each month
What Kent searches for, by service
20
searches a month
- Digital marketing10
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Kent plan
What one plan does for a Kent service business
A home service business in Kent sells one job at a time: a furnace that stopped, a drain that backed up, a roof that leaks. Lithium Marketing builds the website and runs the local SEO, Google Ads and phone answering that put those jobs in front of people already searching, with the price of the website, SEO, Google Ads and AI receptionist printed before work starts.
Kent is three places in one city. West Hill runs along Interstate 5 with homes and businesses mixed together, the Valley holds the warehouses and the parkland along the Green River, and East Hill is mostly houses with retail. A customer on East Hill and a customer on West Hill may never see the same results page, so the plan builds pages for the work you sell and the part of the city you cover. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
Four services a Kent trade can add one at a time
Pick the service that matches the gap you can see this month. Every card opens its own Kent page, so you can read the detail before you call.
SEO for Kent searchesPages for each service and each part of Kent, a complete Google Business Profile, and a monthly report that counts calls and leads.Learn more A website you ownA WordPress site built around your finished jobs, with tap-to-call on every screen and the domain in your name.Learn more Google Ads for the jobs you wantOne campaign per service, with each call traced to its keyword and its own budget.Learn more An AI receptionist on your lineYour phone answered around the clock, appointments booked, and the calls that need a person passed to your crew. Automation beyond the phone is quoted on its own.Learn more
Search in Kent
What Kent customers type before they call
Searches naming Kent are thin at the agency level: “digital marketing kent wa” draws about 10 a month. The demand sits in the trades, where “electrician kent wa” draws 320 searches a month and “pest control kent wa” draws 110. A business that waits for customers to search its name is waiting on a small number, so the plan starts where the search already is.
That gap sets the order of work. A plumber, an electrician or a landscaper needs a page for the work it wants more of before anything else, because someone who types a trade and a city is already comparing names. Google Ads covers the jobs you want this month, and the phone line answers the calls the other two produce.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing kent wa | 10 | not reported |
| digital marketing agency kent wa | under 10 | not reported |
| marketing agency kent wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber kent wa | 210 | $85.15 |
| pest control kent wa | 110 | $63.41 |
| roofing company kent wa | 70 | $59.52 |
| electrician kent wa | 320 | $30.81 |
| garage door repair kent wa | 320 | $24.86 |
| landscaping kent wa | 140 | $13.81 |
| hvac repair kent wa | 10 | not reported |
| water damage restoration kent wa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 38 to 1,700 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber kent wa”, as Google showed it to a searcher located in Kent. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Kent market
Why repair pages come first in Kent
38.5% of Kent’s homes were built before 1980, and the median home here dates to 1985. If your work is repair and replacement on older houses, those pages come first; homes built in 2010 or later are 9.8% of the city’s housing.
57.2% of Kent’s occupied homes are owner-occupied, and the median value is $587,800. The owner is the person who approves a repair or remodel, so finished work and a clear scope belong on the page.
- residents (2025 estimate)
- 134,871
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.4%
- population change, 2020 to 2025
- housing units
- 49,652
- housing units
- of occupied homes owner-occupied
- 57.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 38.5%
- of homes built before 1980
- median home value
- $587,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in King County
Where the county’s trade counts sit
1,651 residential remodelers and 874 new home builders work in King County, the two largest trade groups on the county chart. Both sell projects that take months, so their websites need full project pages and a quote form that asks the right questions.
A roofer works a smaller field. The county has 206 roofing contractors, and each service can get its own page. Depth beats a general list when the customer already knows what they need.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
- Residential remodelers1,651
- New home builders874
- Landscaping services843
- Painting contractors531
- Electrical contractors477
- Plumbing, heating and air-conditioning contractors468
- Excavation and site preparation contractors234
- Roofing contractors206
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Kent plan follows
Nothing gets added until the calls you already get can be counted, so every later decision has a number behind it.
1
Measure what you have
Tracking goes onto the site, the Business Profile and any live ads, so the first month records the calls and forms you already get.
2
Rebuild what loses the call
If the site is slow or the phone number hides on a phone, that gets fixed first, because everything else points at it.
3
Build the pages that answer searches
Service pages for the work you sell and city pages for the places you cover, each written for a customer who is ready to call.
4
Add paid search and the phone line
Ads cover the jobs you want sooner, and the AI receptionist answers the calls that arrive after hours or while crews are out.
Proof
A plumbing company’s website, SEO and Google Ads
Sarkinen Plumbing is a Portland-area plumbing company. Its website, its SEO and its Google Ads campaign all came from Lithium, and the card’s numbers come from that combined work. Drake Snodgrass of the Drake’s 7 Dees garden center gives his own view of working with the team.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Kent
Marketing pages for the cities next door
Renton and Auburn border Kent, and Federal Way, Bellevue, Tacoma and Seattle each have a marketing page below with their own search figures. The Washington link opens the rest of the state.
Pricing
The published prices behind a Kent plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Kent owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Can we start with one service and add the rest later?
Start with one. The website, SEO, Google Ads and AI receptionist are separate services on separate prices, so you can begin with the gap that costs you the most and add the next one when the calls justify it. All four report into the same call tracking, so the second service is measured the same way as the first.
What sets the monthly price of a Kent plan?
The number of services you run and how much page work the market needs. A single service with a handful of pages costs less than a full program across four services and several cities. Website work is a one-time project, SEO runs as a monthly retainer, the Google Ads fee is separate from the ad budget, and custom automation gets its own quote after a call.
Who runs the account, and how do we stay in touch?
Day to day, the work runs on video calls, email and the phone. Allison McKenney is your account manager, and a co-founder takes the strategy calls. Every report comes back to the same call tracking, so the conversation starts with what the phone did.
Will this plan fit a small crew?
It is built for owner-run service businesses, from a two-person crew to a company with several vans. The first plan usually covers one service and the pages that support it, then adds the next service when the calls justify it. Nothing is sized for a company bigger than yours.
What should the first 90 days look like?
Month one sets the baseline: tracking, profile fixes and the first pages. SEO changes usually appear inside 30 days, local rankings settle over 60 to 90 days, and Google Ads can bring calls in week one. By the end of the quarter you have three monthly reports to compare, which is a better read than any single week.
Free action plan
See the Kent plan and the price side by side
Your current site, your service list and the cities you cover are enough to start. On a short video call, a co-founder turns those into an order of work with the monthly cost beside it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ