PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing in Lakewood, New Jersey
A Lakewood, NJ marketing plan you can judge by the calls it brings.
A Lakewood, NJ service business can put its marketing on one plan, see the price first and judge the plan by the calls it brings.
- The order of work, written down
- Calls counted in one place
- A written scope before work starts
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the plan covers
What a Lakewood, NJ marketing plan has to cover first
Ocean County holds 15,020 business establishments, and 351 of them are residential remodelers, 339 are plumbing and HVAC contractors and 302 are landscapers. That is the field a Lakewood, NJ service business competes in, and Lithium Marketing runs the website, the search work, the Google Ads and the phone line that separate one of those businesses from the rest.
The order matters more than the list. We start with the piece that is furthest from doing its job, fix that, and add the next service when the numbers support it. The prices for the website, SEO, Google Ads and AI receptionist are published, and a custom automation build gets its own proposal after a discovery call.
The four services
Four jobs, and the order to do them in
Each card opens the Lakewood page for that service, where the work and its price are laid out.
Search work for Lakewood tradesPages and a Google Business Profile built around the searches that name Lakewood and the townships next to it.Learn more A site built for a phoneA WordPress build with captioned job photos, a call link in the header and copy written from your jobs.Learn more Ads that stay in your accountGoogle Ads aimed at the trades you want, with the account opened in your name and a report on calls and leads.Learn more A phone line that answersA managed AI receptionist that answers every call, books the job and texts the details to your team.Learn more
Search in Lakewood
What Lakewood, NJ customers type before they call
Steady search counts are where a plan starts: 'electrician lakewood nj' at about 110 a month, 'plumber lakewood nj' at 70 and 'landscaping lakewood nj' at 40. A business that sells four trades cannot cover them with one page, because a page that lists everything gives Google nothing to match.
A $52.71 click on 'garage door repair lakewood nj' and a $4.47 click on 'landscaping lakewood nj' are not the same bet. The garage door company gets more from the profile and the pages, while a landscaper can put a small budget into ads and read the result before spending much.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency lakewood nj | under 10 | not reported |
| digital marketing lakewood nj | under 10 | not reported |
| marketing agency lakewood nj | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair lakewood nj | 30 | $52.71 |
| pest control lakewood nj | 40 | $24.62 |
| electrician lakewood nj | 110 | $19.45 |
| plumber lakewood nj | 70 | $17.68 |
| landscaping lakewood nj | 40 | $4.47 |
| water damage restoration lakewood nj | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 78 to 2,100 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lakewood nj”, as Google showed it to a searcher located in Lakewood. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lakewood market
One township, several names on the map
Lakewood is one township with more than one name on the map. Leisure Village and Leisure Village East are census-designated places inside Lakewood Township, and a Lakewood address can sit in either one. A site that uses only 'Lakewood, NJ' leaves those names off the pages a customer lands on.
The plan puts those names on area pages and in the ad targeting. It also keeps New Jersey in the title of every page, so a search for Lakewood in another state does not send the wrong customer to your website.
- residents (ACS estimate)
- 69,585
- residents (ACS estimate)
- housing units
- 14,718
- housing units
- of occupied homes owner-occupied
- 39.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.6%
- of homes built before 1980
- median home value
- $715,500
- median home value
- people in the New York-Newark-Jersey City, NY-NJ metropolitan area
- 20,112,448
- people in the New York-Newark-Jersey City, NY-NJ metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Ocean County
Reading the county by trade
Ocean County has 249 electrical contractors, and 12 glass and glazing contractors, two trades that sell differently. An electrician's page has to answer the panel and outlet questions a homeowner asks before a quote; a glass shop's page has to show its own installs.
The page plan follows that split. The electrician gets a service page for panels and one for outlets, plus the reviews that make a stranger comfortable. The glass shop gets a gallery by glazing type and a separate page for the installs it sells.
County Business Patterns
Trade and home service businesses in Ocean County
Establishments by industry, 2023
- Residential remodelers351
- Plumbing, heating and air-conditioning contractors339
- Landscaping services302
- Electrical contractors249
- New home builders187
- Painting contractors81
- Excavation and site preparation contractors67
- Pest control companies45
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The four steps a Lakewood, NJ plan follows
The price of each service is agreed before the work starts, and the order follows what is weakest.
1
Read the numbers together
We look at the county trade counts, the click costs and your own calls before recommending a first service.
2
Start with the weakest piece
A slow site, a thin profile, untracked ads or a phone line with no after-hours answer: we name the one that costs the most and fix it first.
3
Add the next service when calls show
Only when the first piece shows calls does the next service get built, with its own price agreed.
4
Keep one set of figures
The site, search, ads and phone land in the same monthly count of calls and leads, so the next decision is simple.
Proof
A Portland-area plumber's website, SEO and Google Ads
Sarkinen Plumbing, a plumber in the Portland area, hired Lithium for a website, SEO and Google Ads, and the card here reflects all three. The quotation alongside the card comes from Marc Rickabaugh of Rickabaugh Construction.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Lakewood
Townships next door, and the state page beyond them
Lakewood borders the municipalities of Brick Township, Jackson Township and Toms River in Ocean County, with Howell Township across the Monmouth County line. A business that takes work in those townships needs a page that says so, and the pills below open this same plan for the neighboring cities and for the state.
Pricing
The price of each Lakewood, NJ service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you pick a Lakewood, NJ marketing partner
Still curious?
Call (503) 766-5964 or email [email protected].
If the budget covers one service for now, which one?
The one closest to the money. If the site is slow or the profile is thin, fix that first, because every ad and every search result sends people there. If both already work, Google Ads brings calls sooner, and SEO builds a base that keeps them coming.
Can the website be built first and search added later?
That is the usual order. The site goes live with the pages search will need, then SEO starts on the profile and the service pages, and ads wait until the site can take the calls they send. Adding a service later is a normal step, not a restart.
What is the day-to-day like when the agency is in Oregon?
By video, phone and email, on a schedule your proposal sets. Allison McKenney is the account manager for day-to-day questions, and a co-founder runs the strategy calls. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
What moves the total from one Lakewood business to the next?
The total is the sum of the services you choose, and each one is priced on its own before you agree to it. Nothing gets bundled into a number you cannot break apart.
Do you take on a business with one truck and one helper?
Yes, and the plan looks different from a company with four crews. One truck means the phone matters more and the ad budget should stay small until the calls are consistent; a bigger company can test more channels at once. The first call is where that gets settled.
Free action plan
Ask for a Lakewood plan built on your own numbers
Send your website, your service list and the townships you want to be found in. A co-founder reads all three before the call, then goes over the trade counts and the order of work on video.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ