SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Google Ads in Lakewood, New Jersey
Lakewood, NJ Google Ads judged on cost per lead every month.
The Lakewood, NJ results page we checked for 'plumber lakewood nj' carried two search ads, so the budget has to buy calls you can count.
- A budget split by township
- One page written for the ad
- What each call costs, every month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Lakewood
How a Lakewood, NJ ad budget earns its place
A Google Ads account belongs to the business that pays the bills, and every account we open sits in the client's name, so you hold the login. Lithium Marketing runs those accounts for Lakewood, NJ service businesses from $500 a month in management, plus ad spend, and the campaigns, the landing pages and the report are ours to run.
The spread between trades is wide: $52.71 a click on 'garage door repair lakewood nj' and $4.47 on 'landscaping lakewood nj', so the same budget buys a different number of visits in each trade. That spread decides how the money gets split before a single campaign goes live.
Click costs in Lakewood
What Lakewood, NJ clicks cost by trade
Pest control draws about 40 searches a month naming Lakewood, and an average click costs $24.62, so a small budget disappears quickly if the ads catch every match. Water damage restoration draws about 10 searches a month, which is few enough that a single wasted click is worth hunting down.
The account is where those numbers get managed. Match types, negatives and the search terms report cut the queries that never turn into a call, and the budget moves to the campaigns that do.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lakewood nj | under 10 | not reported |
| ppc agency lakewood nj | under 10 | not reported |
| ppc management lakewood nj | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair lakewood nj | 30 | $52.71 |
| pest control lakewood nj | 40 | $24.62 |
| electrician lakewood nj | 110 | $19.45 |
| plumber lakewood nj | 70 | $17.68 |
| landscaping lakewood nj | 40 | $4.47 |
| water damage restoration lakewood nj | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 78 to 2,100 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lakewood nj”, as Google showed it to a searcher located in Lakewood. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where the clicks come from
Target the township, not a circle on a map
Howell Township sits across the Monmouth County line, and inside Ocean County the townships on Lakewood's border are Brick, Jackson and Toms River. A campaign that treats all of that as one place pays for clicks from places a crew may not cover, so each township gets its own target and its own budget.
The same rule applies to the ad copy. A searcher in Howell should see a page that says Howell, not a Lakewood page that lists every town in the county.
- residents (ACS estimate)
- 69,585
- residents (ACS estimate)
- housing units
- 14,718
- housing units
- of occupied homes owner-occupied
- 39.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.6%
- of homes built before 1980
- median home value
- $715,500
- median home value
- people in the New York-Newark-Jersey City, NY-NJ metropolitan area
- 20,112,448
- people in the New York-Newark-Jersey City, NY-NJ metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Ocean County
Two trades that sell a service call
Ocean County has 45 pest control companies and 4 septic tank services, two trades whose work is a service call, not a product. An ad for either one has to land on a page where the phone number is the first thing a visitor can use.
Those counts also shape the plan. The pest firm needs a tight list of negative keywords so the budget does not leak into searches for products, and the septic company needs separate pages for the services it sells, so a search for one problem lands on the page that answers it.
County Business Patterns
Trade and home service businesses in Ocean County
Establishments by industry, 2023
- Residential remodelers351
- Plumbing, heating and air-conditioning contractors339
- Landscaping services302
- Electrical contractors249
- New home builders187
- Painting contractors81
- Excavation and site preparation contractors67
- Pest control companies45
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account work
The first month of a Lakewood, NJ ad account
The account is opened in your name first, then the campaigns follow the calls the trade already gets.
1
Open the account in your name
You own the account and the login from the first day, and the history stays with you when the work changes.
2
Point each ad at a page
One campaign and one landing page for the job you want most, written for the search that brings it.
3
Cut the queries that never call
We read the search terms report weekly and add negatives for the clicks that cannot become work.
4
Move budget to the best trade
Daily for the first 30 days and weekly after that, the budget follows the campaign that produces the cheaper calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
What Byers Septic Service used Lithium to build
Byers Septic Service, a septic company, put its website, SEO and Google Ads in Lithium's hands, and the numbers on the card come from that work. Marc Rickabaugh, at Rickabaugh Construction, gives the quotation next to it.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Lakewood
Ad targets for the townships next door
An ad account set up for Lakewood can hold a campaign for each nearby city you serve. The pills below open the same PPC work for those places, and the state page covers the rest of New Jersey.
Published price
What Lakewood, NJ ad management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Lakewood, NJ owners ask before the first click
Still curious?
Call (503) 766-5964 or email [email protected].
How much should go into ad spend each month?
The ad spend is usually the bigger number, and it follows what one job is worth to you. Set the spend so a few calls or forms a month cover it, then let the report show the real cost per lead before you raise it.
How soon do the phone calls start?
The first calls usually arrive in week one, once the campaigns and the tracking are live. The first month is mostly subtraction: queries that never call get cut and the budget moves to the ones that do.
Is the Google Ads account in our name or Lithium's?
Yours. The account is opened in your business's name, and you hold the login, so the history, the conversion data and the campaigns stay with you if the work ever stops.
Which searches should we stay out of?
The ones that ask for a product, a part or a job you do not sell. A pest ad should not pay for searches for traps, and a garage door campaign should not pay for people looking for a used door. The negatives list gets built from your own search terms, not from a template.
Can we run one trade at a time?
Start with the trade that has the clearest calls and add the next one when the first is paying for itself. Running one campaign well beats running four badly, and the account structure leaves room for the next trade without a rebuild.
Free action plan
Get your Lakewood ad account audited first
Three things help before we talk: your trade, the months that fill up, and what one job is worth. A co-founder opens the account with you on video and goes through what each click buys.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ