RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
SEO in Lansing, Michigan
Lansing search engine optimization that starts with your reviews and the profile.
A Lansing SEO retainer covers the technical fixes, the profile and the pages, and reports on calls and leads.
- A profile Google can read
- A page for each trade you run
- Reviews requested after the job
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Lansing SEO, answered
Where Lansing SEO work starts
Local SEO for a Lansing service business starts with the Google Business Profile and the reviews attached to it. The three businesses on the Lansing plumbing search had 265, 3,300 and 116 Google reviews, and the one with the smallest count still held a place. Lithium Marketing builds the profile, the service pages and the review request a business needs before Google decides that order.
Lansing covers 39.367 square miles of land, so the same customer can be across town or around the corner. Map Pack order can shift with where the searcher stands, which is why a shop near Old Town can look invisible to a homeowner in Edgewood even when the work is identical. A page for each side of town reaches customers a single service page cannot.
Search in Lansing
What Lansing SEO has to win
“seo lansing” draws 10 searches a month, but the trade searches carry the volume: “electrician lansing” at 390 a month and “roofing company lansing” at 480. Each one needs a page that answers it.
When we checked the Lansing plumbing search, the Map Pack sat above the organic results and no paid ads appeared. That is a profile-first market: categories, services and photos in the Google Business Profile, then pages that back the profile up.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo lansing | 10 | not reported |
| seo agency lansing | under 10 | not reported |
| seo company lansing | under 10 | not reported |
| seo services lansing | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 116 to 3,300 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber lansing”, as Google showed it to a searcher located in Lansing. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lansing market
Old houses and a compact city
79.5% of Lansing's housing was built before 1980, so repair, replacement and upgrade work is where a contractor's service pages earn their keep. Name the job on the page: a sewer line under a settled slab, a fuse box that trips when the dryer runs, a roof that is one shingle short of a leak.
Only 3.8% of Lansing's housing went up in 2010 or later, so new construction is a small share of the housing stock. A new-build gallery is worth a page; remodeling and repair pages are worth the center of the site.
- residents (2025 estimate)
- 113,884
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.1%
- population change, 2020 to 2025
- housing units
- 55,943
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 79.5%
- of homes built before 1980
- median home value
- $128,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lansing
Ingham County's trade counts, and what they mean for pages
Ingham County has 28 electrical contractors and 15 painting contractors, and both trades sell work a homeowner can research before calling. An electrician who answers “panel upgrade cost” and “why does my breaker trip” on separate pages has two doors into the same house.
Roofing is smaller: Ingham County has 13 roofing contractors, and “roofing company lansing” still draws 480 searches a month. A roofer with a page per job type and a profile full of finished roofs can meet that demand without bidding against a national brand.
County Business Patterns
Trade and home service businesses in Ingham County
Establishments by industry, 2023
- Residential remodelers64
- Landscaping services64
- Plumbing, heating and air-conditioning contractors52
- Electrical contractors28
- New home builders23
- Excavation and site preparation contractors17
- Painting contractors15
- Roofing contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The four jobs a retainer pays for
Order matters, because each piece makes the next one cheaper: repairs, then the profile, then the pages, then the links those pages earn.
1
Repair what blocks Google
Crawl errors, slow pages, duplicate titles and broken internal links get fixed in the first month, since nothing else works while a page is hard to reach.
2
Finish the Google Business Profile
Every service, every service area, real photos and the hours a customer checks, with categories that match the pages on your site.
3
Write the pages that answer a search
A page for every service worth growing, and a page for every part of town where your trucks already park.
4
Match the listings and earn links
Directories get the same name, phone and service list, and link building follows the pages that already bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
Organic search results for a restoration company
Robinson Restoration's card measures organic traffic and rankings from the website Lithium rebuilt and the SEO it ran. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, is quoted beside it.
Restoration“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Lansing
Which nearby cities deserve their own page
Each city in the list has its own SEO page with its own search figures. Compare a couple of them, Grand Rapids and Detroit for instance, against your job map, then check the state page for the rest of Michigan.
Published price
What the SEO retainer runs in Lansing
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Lansing owners ask about SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What decides the monthly SEO price here?
Two things move it: the depth of the local market and the value of one new customer to you. A one-van electrician who wants a steady run of repair calls pays less than a company chasing several big-ticket services, because that second business needs more pages, more links and more profile work every month.
What goes into the monthly report?
Calls and leads, by page and by keyword, with the work done that month listed beside them. Search visibility and position sit in there too, but the number that decides next month's scope is how many calls came in and which pages produced them.
How long is the agreement?
The first term is six months, then it continues month to month, with 30 days' notice to stop. Those six months give the technical work, the profile and the pages time to show up in calls.
Who decides which business appears first?
Google does, and its order leans on distance from the searcher, the profile, the reviews attached to it and the pages that support it. Nobody can promise a spot. What you buy is the work: categories that match the services you sell, a page for each, listings that agree with each other, and a review request after finished jobs. The monthly report shows what moved and which calls came with it.
Does any of this reach ChatGPT and AI Overviews?
The groundwork is included, and no one can promise an AI mention. We write paragraphs that answer a question in the first line, add schema markup, and keep your name, phone and services identical wherever they appear, which is what those systems read. Reporting stays on calls and leads, because that is what you can count.
Free action plan
Get a free Lansing SEO plan for the searches you are missing
Bring the site, the services you want more calls from, and the parts of the city you cover. On a short video call, a co-founder will read the profile and the pages against the searches customers type, then name the one fix to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ