Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Marketing in Lansing, Michigan
A marketing agency for Lansing service businesses that want more calls.
A Lansing service business gets website, search, ads and phone answering on one plan, with most prices published and a co-founder on the first call.
- The services you buy, one team
- Call tracking on your ads
- Site, domain and content in your name
Google searches each month
What Lansing searches for, by service
140
searches a month
- Web design110
- Digital marketing20
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole program
How the four services fit a Lansing service business
One plan covers the website, the search results, the ads and the phone for a Lansing service business, and Lithium Marketing runs all four against the same list of jobs. About 20 searches a month name Lansing for a marketing agency, which is not where a contractor's work comes from. Customers here search for the trade instead: “plumber lansing”, “roofing company lansing”, “web design lansing”.
Lansing is the state capital and a regional hub for government, education, insurance and commerce, so the customer base runs from a homeowner with a burst pipe to a facilities manager comparing bids. One plan has to handle a same-day repair call and a long project without sending either of them to a form nobody reads.
The four services
Four services, one plan for Lansing businesses
Pick the gap that costs you the most calls. Each card opens that service's page for Lansing, where the figures and the argument are laid out in full.
Local SEO in LansingPages and listings built around the searches your customers type, including the plumbing and roofing phrases that carry real volume here.Learn more Web design in LansingA WordPress site you own and can edit, with the phone in reach on the first screen and photos of the older houses you work on.Learn more Google Ads in LansingPaid search pointed at the trades whose clicks you can afford, with calls tied back to the keyword that bought them.Learn more AI receptionist in LansingAn AI receptionist that answers at 2 a.m. and on Sunday, books by your rules, transfers a caller to your team, and costs $179 a month with no contract.Learn more
Search in Lansing
The searches worth paying for in Lansing
“plumber lansing” draws 720 searches a month, and “web design lansing” draws 110. Both are worth their own page and a matching listing. Customers do not go looking for an agency's name; they go looking for the work, and the plan follows them there.
The plumbing results we looked at also put the Better Business Bureau, Facebook and Yelp inside the top ten. A customer can meet your business on a directory before your own site, so the name, the phone number and the service list have to match everywhere they look.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency lansing | 10 | not reported |
| digital marketing lansing | 10 | not reported |
| marketing agency lansing | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lansing | 50 | $73.50 |
| roofing company lansing | 480 | $39.33 |
| garage door repair lansing | 480 | $38.27 |
| plumber lansing | 720 | $19.51 |
| pest control lansing | 390 | $19.34 |
| electrician lansing | 390 | $10.91 |
| landscaping lansing | 390 | $7.75 |
| water damage restoration lansing | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 116 to 3,300 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber lansing”, as Google showed it to a searcher located in Lansing. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lansing market
A capital city with two kinds of customer
Ingham County holds 6,160 business establishments across all industries, and the customer base around the capital includes state offices, hospitals and colleges as well as homeowners. A buyer in either group may check the website and the listings before anyone visits, so both have to read like a business that handles contracts.
Growth is slow here: Lansing added 1.1% to its population between 2020 and 2025. A contractor who waits for new households to fill the pipeline is waiting on a small number, so the plan has to win customers who are already searching. A page that lists the same services as every other bid gives that customer no reason to pick up the phone.
- residents (2025 estimate)
- 113,884
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.1%
- population change, 2020 to 2025
- housing units
- 55,943
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 79.5%
- of homes built before 1980
- median home value
- $128,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lansing
Where Ingham County's trade businesses are crowded
Ingham County has 64 residential remodelers and 64 landscaping companies, the two largest groups on the chart, and 52 plumbing, heating and air-conditioning contractors behind them. In a field that size, a page that says “kitchen remodels” and nothing else sounds like every other bid a homeowner has open.
Smaller groups leave room. Ingham County has 23 new home builders, and a builder competes on finished projects. Give that work its own gallery and its own page, and let the search land on work a homeowner can check.
County Business Patterns
Trade and home service businesses in Ingham County
Establishments by industry, 2023
- Residential remodelers64
- Landscaping services64
- Plumbing, heating and air-conditioning contractors52
- Electrical contractors28
- New home builders23
- Excavation and site preparation contractors17
- Painting contractors15
- Roofing contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Putting the four services in order
The order matters more than the size of the budget: measure first, fix the site second, then add search and paid work where the calls justify it.
1
Measure the calls before you change anything
Call and form tracking go on the site, the Google Business Profile and any running ads, so month one shows where the Lansing jobs come from today.
2
Repair whatever loses the call
A slow site or a form that fights a phone gets fixed before anything else, because every service sends its customer there.
3
Give each service its own page
Service pages for the work you want more of, area pages for the parts of the city you cover, and matching details on the directories customers check.
4
Spend on the searches that book work
Google Ads covers the jobs you need booked sooner, and the AI receptionist answers the calls the other three produce, at any hour.
Proof
Website, search and ads for one commercial glass company
The quote comes from Dave Turin, who runs Dozer Dave, an excavation business, and recommends co-founder DJ Van Zanten in his own words. The card beside it is Town & Country Glass, a commercial glass company in Portland that hired Lithium for its website, SEO and Google Ads.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Lansing
Marketing for the rest of Mid-Michigan
Mid-Michigan is one market with several city pages. Start with the nearest ones below, Ann Arbor or Grand Rapids for instance, and use Michigan's state page if a job takes your crews further out.
Pricing
Prices for four of the five services
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire one agency for everything
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Lansing business start if the budget covers one service?
Fix the leak that costs the most calls. A phone that rings out after hours is an AI receptionist problem. A page that loads slowly on a phone is a website problem. A site nobody visits needs search or ads. On the first video call, a co-founder reads your numbers and picks the one to fix.
Can we add services one at a time?
One at a time works, and most businesses do. One service can start the relationship, and the call tracking stays the same when you add the next one, so the numbers carry over. Each addition is scoped on its own before it begins, at the published price where there is one.
Who runs our account if we are in Michigan?
A co-founder runs your strategy calls, and Allison McKenney handles day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. Calls, email and shared documents carry the work between video meetings.
What do you need from us before the first month?
Access to your site, your Google Business Profile and any ad account, plus an hour with the person who answers the phone. Past call records help. We set the tracking and build the first report from those, and the plan is in writing before any work starts.
Is there a contract, and who owns the website?
Most services start with a six-month agreement and then run month to month on 30 days' notice, and the AI receptionist has no contract at all. The website, the domain and the content are yours, sitting in accounts with your name on them.
Free action plan
Get a free Lansing marketing plan for the work you want more of
Tell us what you sell, the towns your trucks reach and the site you have now. On a short video call, a co-founder will map the gaps and leave you with an order of work you can keep, whether or not you hire us.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ