GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Lee's Summit, Missouri
A PPC agency for Lee's Summit service businesses built around cost per lead.
Lee's Summit service businesses get Google Ads built around what a booked job is worth, with every call tracked from the first click.
- Every call tied to its campaign
- Landing pages per job type
- Budget follows your busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Lee's Summit PPC, answered
Splitting a Lee's Summit ad budget by trade
An average click on “garage door repair lee's summit” costs $99.20, and at that price tracking has to come before the budget. Lithium Marketing runs Google Ads for Lee's Summit service businesses with every call tied to the campaign that produced it, so that click is judged on the calls and leads that followed.
A plumber's click in Lee's Summit averages $5.36, so the same budget buys a very different number of calls depending on the trade. Expensive clicks get their own landing page and tight search terms; cheap ones can be tested across more of the metro before the budget feels it.
Click costs in Lee's Summit
What each click costs, and what to buy first
Roofing clicks in Lee's Summit average $18.76 and landscaping $10.93, and about 390 searches a month are for a roofing company in Lee's Summit. The same monthly budget buys far more landscape clicks than roofing clicks, so the trade with the higher click cost gets the sharper landing page, the tighter search terms and the smaller test.
The “plumber lee's summit” results page had no paid ads above the Map Pack when we checked, so the top of that page was organic. A campaign adds a second path to the same customer, with its own budget and its own numbers.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lee's summit | under 10 | not reported |
| ppc agency lee's summit | under 10 | not reported |
| ppc management lee's summit | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair lee's summit | 50 | $99.20 |
| electrician lee's summit | 70 | $25.14 |
| roofing company lee's summit | 390 | $18.76 |
| landscaping lee's summit | 170 | $10.93 |
| plumber lee's summit | 90 | $5.36 |
| pest control lee's summit | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 397 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lee's summit”, as Google showed it to a searcher located in Lee's Summit. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lee's Summit market
Build the budget around the seasons you already know
If your calls follow the weather, spring is the season to watch: it is when the variation is highest, with high precipitation and moderate temperatures. Winter is dry and moderately cold, and summer is humid with its own high precipitation, so a budget spread evenly across the year is a guess.
The better calendar is in your own records. Once tracking shows which weeks produce calls and which produce clicks with no job behind them, the budget moves to match, and the busiest months get the money.
- residents (2025 estimate)
- 107,514
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.3%
- population change, 2020 to 2025
- housing units
- 42,240
- housing units
- of occupied homes owner-occupied
- 73.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 24.9%
- of homes built before 1980
- median home value
- $340,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jackson County
Which clicks to buy, and which to leave alone
Jackson County counts 75 roofing contractors, and the roofing click costs more than the landscaping one. A trade at that price needs a narrow landing page and a short list of search terms to exclude: repair work on one page, full replacement on another.
Landscaping is the county's second-largest trade group, with 227 establishments, and a landscaper's click is the cheaper of the two. The cheaper the click, the more cities and services the account can test before the budget runs out.
County Business Patterns
Trade and home service businesses in Jackson County
Establishments by industry, 2023
- Residential remodelers235
- Landscaping services227
- Plumbing, heating and air-conditioning contractors193
- Electrical contractors162
- Painting contractors81
- Roofing contractors75
- New home builders71
- Excavation and site preparation contractors41
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The setup
From first click to a tracked ad account
The account opens with a small, tracked test, then the budget follows the calls.
1
Review the current campaigns
Any live campaigns get a full review first: what produced calls, what produced only clicks, and which settings need changing.
2
Track the phone before the first dollar
Call tracking, form tracking and GA4 go on the site and the landing pages, so the first campaign starts with a number to judge it by.
3
Give each service its own campaign
Each service you sell gets its own campaign, its own landing page and its own budget line, aimed at the cities where you take work.
4
Thirty days of daily checks
Bids and search terms get daily attention for the first 30 days; after that the account runs on a weekly review against the months you said are busy.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Gulf Coast glass company: website, SEO and Google Ads
Dixie Glass is a glass company on the Mississippi Gulf Coast that has been in business since 1946. Its card reflects a new website, SEO and Google Ads from Lithium, and Kevin Atiyeh, whose carpet and rug business is Atiyeh Bros, speaks in the quote beside it.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Lee's Summit
Put the budget where the jobs are
Target the cities linked below and set bids city by city. If you work both sides of the state line, give the Missouri and Kansas cities separate budgets, and use each city page's search figures to decide where the first dollars go. The Missouri page lists the rest of the state.
Published price
What PPC management adds to a Lee's Summit budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What does Google Ads management cost?
Management starts at $500 a month, plus ad spend, and the fee grows with your ad spend, the channels you run and any landing page work. The ad spend is separate and stays in your account, so you always see what the clicks cost.
How do we set a starting budget?
Start with what one booked job is worth and work backward to a cost per lead the job can carry. Your trade's click cost and the landing page's conversion rate set the number, and we agree on the first month's spend before a campaign goes live.
What does the first week look like?
The first calls usually arrive inside the first week of a tracked campaign. From there the work is subtraction: remove the search terms that produce clicks without jobs, add budget to the ones that produce bookings, and judge the account on cost per lead, not click price.
Which ad channels do you run?
Lithium runs Google Ads, and it can also run Microsoft Ads and Meta ads on Facebook and Instagram when a second channel makes sense. The test is simple: add a channel when the calls it produces cost less than the ones you already buy.
How is the ad report put together?
The report starts with the number you care about: cost per lead, campaign by campaign, next to the calls and leads each one produced. Every call and form carries the campaign and ad that produced it, so a line that looks expensive can be traced to the campaign behind it. Tell us which leads booked and that goes in too.
Free action plan
Have a co-founder review your Lee's Summit ad budget
Send the jobs you want more of and the months your crews can take them. On a short video call, a co-founder will set a starting budget and the cost per lead those jobs can carry.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ