Google Ads for Olathe trades, measured in calls and leads.

Start where one booked job covers several clicks. That depends on the work you sell and what a job is worth, and the click prices below show how quickly a budget disappears in each trade. We set the first month together and change it once the account has real costs to read.

They get read before they get replaced. Some campaigns are worth keeping, others are spending on terms that were never going to book, and the ninety-day history usually shows which is which. You keep the account, the data and the learning either way.

Plan on a six-month opening term, then month-to-month with 30 days’ notice. The management price is agreed before launch and depends on how much ad spend we are managing, which channels we run and how many landing pages the work needs.

Yes, when it earns the budget. Lithium also runs Microsoft Ads and Facebook and Instagram ads, and a second channel gets tested when your customers spend time there. Google stays first because a search is already a request for the work, and tracking decides whether the test continues.

Two calls can look identical on a phone bill and still come from different searches, and the tracking is what separates them. Each call lands with its keyword and ad attached, the report lists calls, leads and cost per lead campaign by campaign, and the bookings you mark decide where next month’s budget goes.