SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Manchester, New Hampshire
SEO for Manchester service businesses builds a page for each job you sell and reports every month in calls and leads.

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Businesses
we’ve worked with
Businesses we’ve worked with
The Manchester search picture
Searches for “seo company manchester” run about 260 a month, which tells you owners here are shopping for help. Lithium Marketing builds the pages and the Google Business Profile that put a Manchester service business in front of the customers searching for its trades, for the services it sells and the parts of the city it covers.
When we checked “plumber manchester”, Google opened the page with a Local Services block, not the Map Pack, and no paid search ads showed at all. That order matters: the Local Services block sits above the Map Pack, so the profile, the reviews and the service pages decide the click once a searcher scrolls past it.
Search in Manchester
The SEO searches naming Manchester are not all the same size. “seo agency manchester” draws about 170 a month and “seo manchester” about 140, while “seo services manchester” draws about 70. Those phrases are the searches an owner types before calling an SEO company, so the plan has to answer what the work costs, what it covers and how long it takes.
The results page for “plumber manchester” also put Angi, Three Best Rated and Yelp in the top 10. Those listings are where a customer checks you before calling, so the name, phone number and services on them should match your site exactly. A half-finished directory profile sends that customer to the next name on the list.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company manchester | 260 | not reported |
| seo agency manchester | 170 | not reported |
| seo manchester | 140 | not reported |
| seo services manchester | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber manchester”, as Google showed it to a searcher located in Manchester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Manchester market
Manchester fits 3,536 residents into each square mile, which means a searcher is never far from another contractor. Proximity shapes who Google shows for a “near me” search, so a shop that ranks in one part of town can sit below three competitors two neighborhoods away. Pages named for the parts of Manchester you cover give you a way to appear in the searches you cannot reach from one address.
The city's own neighborhoods are how customers describe where they live. Amoskeag, Rimmon Heights and Piscataquog sit on the West Side; the North End, Hallsville and Bakersville sit on the East Side. A service page that uses those names reads like a company that works there, and it gives Google a page for each part of town.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hillsborough County
Hillsborough County lists 206 plumbing, heating and air-conditioning contractors, the third-largest trade group in the county. In a field that size the profile does the first round of sorting: categories, the service list, replies to reviews and photos of finished work. A thin profile loses the click before a page gets read.
A smaller field asks different work of a page. Hillsborough County has 28 roofing contractors, and a roofer competing for “roofing company manchester” wins the click with finished-roof photos and a clear service list. The page does not need to be longer than the next roofer's; it needs to answer the questions a homeowner asks before they let someone on the roof.
County Business Patterns
Trade and home service businesses in Hillsborough County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The first month clears what blocks Google, and the months after it add pages and listings.
Broken links, slow pages and crawl errors get fixed first, since these usually show movement inside the first 30 days.
The services you sell most get a page each, written around the searches naming Manchester and the jobs you have finished.
The Google Business Profile gets the right categories, every service you sell, current photos and a routine for asking happy customers for a review.
Your name, phone and service list get matched across Angi, Yelp and the rest, and new links point at the pages that already earn calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
The card below belongs to Byers Septic Service, a septic company. Lithium built its site, ran its SEO and managed its Google Ads, so the numbers come from all three. Beside it, Dave Turin, who runs the excavation business Dozer Dave, recommends co-founder DJ Van Zanten.
Septic9Xorganic traffic
91 to 799 visits a month
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Manchester
A nearby city earns an SEO page when the searches there match the services you sell. Compare the city links below with your own call records first; the two Massachusetts entries are separate markets, and the New Hampshire page covers the rest of the state.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The range above is for local SEO, and where you land inside it depends on how many services you sell and how far your service area reaches. A one-van plumber after repair calls sits near the bottom. A company with five service lines and a thin site lands higher, because each line needs pages, profile work and links.
The first movement from technical fixes usually comes inside 30 days. Local and long-tail rankings usually need 60 to 90 days, and revenue tends to compound from month four. Because the report counts calls from day one, you can judge the work before the rankings settle.
The usual agreement starts with six months, then runs month to month on 30 days' notice. Six months gives the pages and profile work time to show whether they are doing their job. If the work is not producing, you are not held past that first term.
Google chooses the order, and no agency can promise a place in it. Lithium's job is to make the business easy to choose: a full profile, a page per service, listings that agree and a steady habit of asking for reviews. The report each month shows the movement and the calls behind it.
AI search readiness is part of the retainer, not an extra invoice. That covers answer-first sections, schema, the same business facts everywhere and an llms.txt file, which help ChatGPT and Google's AI Overviews read the business. A mention still cannot be promised, so the report keeps to calls and leads.
Free action plan
Send your site address and a list of the services you sell. A co-founder will take both into a short video call, point out the searches your pages are not built for, and say what month one would change.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ