PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
SEO in Rochester, New Hampshire
An SEO company for Rochester, NH businesses that get found for the work they already do.
Rochester's “plumber rochester nh” top 10 held BBB, Facebook, Thumbtack and Yelp when we checked, and Lithium Marketing builds the pages a directory cannot build.
- Pages that answer each trade search
- A profile built out completely
- Monthly reports on calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why SEO here
What an SEO plan has to answer in Rochester
Lithium Marketing does local SEO for Rochester service businesses so the customers who already search for a trade can find the company that does it. The work starts with the searches people type and the pages that answer them, with a plan built for this city, not a template written for another state.
Rochester was one of New Hampshire's fastest growing cities between 2010 and 2020. Growth puts new addresses inside the same service area, so the city and village pages on your site should name the places you cover and the work you do there.
Search and listings
Where the Rochester searches go, and what they show
Searches naming Rochester are trade by trade: “plumber rochester nh” draws 140 a month, “electrician rochester nh” and “landscaping rochester nh” each draw 70 searches a month, and “pest control rochester nh” draws 50. Each of those searches is a different job with a different question, so one general services page covers only one of those jobs.
The local listings for “plumber rochester nh” carried 9, 68 and 296 Google reviews when we checked, and the counts sit beside each other in the same pack. A homeowner reads those counts before a single website, so the profile, the review requests and the page behind each listing all have to earn the click.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency rochester nh | under 10 | not reported |
| seo company rochester nh | under 10 | not reported |
| seo services rochester nh | under 10 | not reported |
| seo rochester nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 9 to 296 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester nh”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city's shape
East Rochester, Gonic and North Rochester are not one market
Rochester includes East Rochester, Gonic and North Rochester. Gonic is south of downtown along NH 125, and a page that names the village and the road reads differently from a page that says “Rochester” and stops.
Strafford County has 67 electrical contractors, and the county line is not the service area. The pages you build should follow the places your crews go, with the town name in the title and the job in the heading.
- residents (2025 estimate)
- 33,716
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 14,698
- housing units
- of occupied homes owner-occupied
- 66%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.1%
- of homes built before 1980
- median home value
- $279,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade counts
What the Strafford County counts mean for pages
Strafford County has 41 residential remodelers and 12 painting contractors. A remodeler sells a project and a painter sells a room, so their pages should not share a template: the remodeler needs project galleries and a timeline, the painter needs color examples and a fast quote.
Strafford County's 6 pest control companies sell different mixes of treatments. A page per treatment, with the service area and the phone number, gives a homeowner a clear next step.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The work, in order
How the Rochester SEO work runs
The first month is technical and profile work, and the pages follow.
1
Start with the technical gaps
We clear crawl errors, slow pages and broken links before new pages are written.
2
Complete the profile, service by service
Every service, photo and service area goes into the Google Business Profile, with a simple review request for finished jobs.
3
Build the trade and village pages
Each service gets its own page, and so does each village or nearby city on the list of places you work.
4
Tie listings to the pages
Your name, phone and services get matched across the main directories, and links point at the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A plumbing example
Sarkinen Plumbing: a new site, SEO and Google Ads
Sarkinen Plumbing is a Portland-area plumbing company. Its card comes from a new website plus the SEO and Google Ads Lithium ran for it, and Nathan Boos of Hillsview Building adds his own view of the team in the quote beside it.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby search pages
Where else Lithium runs SEO
Dover and Concord have their own SEO pages below, and Portland and South Portland, both in Maine, do too. If your crews cross into Maine, the state name belongs in those page titles; the New Hampshire link covers the state's other cities.
Published price
What the monthly SEO range buys in Rochester
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Search questions, answered for Rochester
Still curious?
Call (503) 766-5964 or email [email protected].
How long before a Rochester SEO retainer shows calls?
Local and long-tail rankings typically take 60 to 90 days, while the technical work usually shows movement inside the first month. The monthly report counts calls and leads from month one, so the trend shows up before the rankings do.
What moves a Rochester business within the monthly range?
The range covers most local businesses. Where you land depends on how many services and villages need pages, how far behind the site is and what a lead is worth to you.
Do we need a page for every village?
Only for the places on your service list. Three village pages help if your crews work in all three, and a page for a village you decline brings calls you cannot take.
What happens if we stop the retainer?
The site, the content and the Google Business Profile are yours. Everything sits in accounts you control, so the pages and the profile stay put when the retainer ends. The accounts stay in your name.
Does SEO include work for AI answers?
AI answers are part of the monthly work, not a separate product. We write pages that answer a question in the first sentence, add schema and keep the business details identical across the site, and we never promise an AI mention.
Free action plan
Map the searches your Rochester customers type
A link to the site and the services you want to grow are enough to start. A co-founder marks the missing pages on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ