SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC for Minneapolis service businesses
Minneapolis PPC campaigns built to bring in more booked jobs.
Promote your Minneapolis services with Google Ads and judge the spending through campaign reports on calls, leads and average cost per lead.
- Search terms checked for wasted spend
- Ad pages matched to the service
- Budget changes tied to lead reports
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the click worth buying
Minneapolis PPC needs a job worth advertising
Lithium Marketing plans and runs paid search campaigns for Minneapolis service businesses around the work they want to book. The average click on “hvac repair minneapolis” costs $63.95. Before paying for traffic at that price, we check the offer, landing page and conversion tracking so the account can be judged by the leads it produces.
A different starting point applies to landscaping: “landscaping minneapolis” averages $10.62 per click. The budget still needs to make sense against the jobs you sell and your ability to handle estimates. We choose the initial services with you, then use search-term data and lead reports to decide where spending should change.
Know the cost before the test
Separate the services before comparing ad returns
Buying a click for “plumber minneapolis” averages $51.61. A campaign should send a repair search to the repair offer, with a direct way to call. We exclude searches for work you do not provide and check whether recorded conversions are customer requests worth following up.
For “roofing company minneapolis”, click costs average $28.46. A replacement estimate may need a different ad and landing page from a leak repair. We compare the campaign's average cost per lead with your feedback on booked jobs before putting more money behind either offer.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management minneapolis | 140 | not reported |
| ppc agency minneapolis | 10 | not reported |
| google ads agency minneapolis | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair minneapolis | 50 | $63.95 |
| plumber minneapolis | 1,900 | $51.61 |
| garage door repair minneapolis | 2,400 | $47.48 |
| roofing company minneapolis | 5,400 | $28.46 |
| electrician minneapolis | 1,000 | $27.66 |
| pest control minneapolis | 1,600 | $22.44 |
| water damage restoration minneapolis | 590 | $13.43 |
| landscaping minneapolis | 590 | $10.62 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 10 to 5,900 Google reviews each
- Directories in the top 10
- Angi, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber minneapolis”, as Google showed it to a searcher located in Minneapolis. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Control where and when ads run
Keep the advertising inside your working limits
Minneapolis covers 54 square miles of land. Start with the locations your team can serve consistently, and decide separately which suburbs belong in the campaign. The ad's service promise, location targeting and landing page should all describe the same coverage.
Minneapolis has cold, snowy winters and hot, humid summers. If your appointment volume or ability to perform outdoor work changes with the seasons, we use your booking history to plan spending around it. An HVAC contractor and a landscaper may need different calendars; we agree on yours from the work your company does.
- residents (2025 estimate)
- 430,324
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 209,080
- housing units
- of occupied homes owner-occupied
- 47.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.2%
- of homes built before 1980
- median home value
- $362,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The offer behind the ad
Compete on the service you can deliver well
Landscaping services account for 467 establishments in Hennepin County. Make the advertised job specific: recurring maintenance and a full installation deserve different explanations. Your photos, estimate details and service limits help the landing page answer a buyer's questions before the click becomes a call.
Hennepin County records 128 roofing contractor establishments. A roofing business should show its own repair or replacement work and explain how an estimate begins. We test that offer against incoming leads, while removing search terms that draw the wrong jobs or addresses. A larger bid is only one possible change to an account.
County Business Patterns
Trade and home service businesses in Hennepin County
Establishments by industry, 2023
- Residential remodelers711
- Landscaping services467
- Plumbing, heating and air-conditioning contractors242
- Painting contractors224
- Electrical contractors201
- New home builders147
- Roofing contractors128
- Excavation and site preparation contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account in operation
Set up Minneapolis ads you can evaluate by service
The setup connects the search, the offer and the customer's response before we judge performance.
1
Choose the services to advertise first
We review your job margins, current ads and available capacity, then agree on a starting budget for the services you want to promote.
2
Verify the conversion setup
Call and form tracking must record customer responses reliably. We inspect the measurement before using those numbers to make spending decisions.
3
Write ads that match their landing pages
The advertised service, Minneapolis coverage and next step stay consistent after the click. Search exclusions cut terms outside the work you sell.
4
Manage the account against incoming leads
We review and optimize daily during the first 30 days, then weekly. Your booking feedback informs changes to search terms, bids and budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A documented advertising project
Byers: paid search within a website and SEO program
Lithium's engagement with Byers Septic Service covered Google Ads, a website and SEO. The septic company's case includes paid conversion performance alongside its organic search results. In his own testimonial, Dozer Dave's Dave Turin speaks about recommending DJ for website and internet marketing help.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAd coverage by city
Decide which Minnesota locations belong in the budget
Look into Bloomington, Plymouth or St. Paul before extending a Minneapolis campaign. The links include other Minnesota city PPC pages, the Twin Cities overview and the statewide directory so you can compare the places on your service list.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Making a Minneapolis PPC investment
Still curious?
Call (503) 766-5964 or email [email protected].
How do you price the work of running our ads?
Management begins at $500 a month, plus ad spend. The fee depends on the amount spent, the channels we run and any landing page work. We show those responsibilities in the proposal, with Google's advertising charges separate from the cost of managing the account.
Is there a sensible starting budget for our trade?
We set the test budget around click costs, the services being advertised and the value of a booked job. The Minneapolis figures help frame that discussion. Your site's conversion performance and booking feedback then guide adjustments. That gives us a basis for deciding when to increase spending or hold the budget steady.
How soon can we learn if the ads are producing leads?
Initial results typically appear in the first week of a running campaign. We review the incoming searches and conversions as the account gets data, then refine targeting and bids. Early calls are a start; your feedback on which requests become jobs helps determine whether the offer deserves more spending.
Will the report distinguish leads from clicks?
Reports include calls, leads and campaign average cost per lead, as well as the traffic that produced them. We review the tracking so a click alone is not counted as a customer request. Tell us which leads booked, and that feedback can guide the next budget decision.
What happens after the initial PPC agreement?
After the usual six-month starting term, service continues month to month with 30 days' notice. We explain the agreement before opening or taking over the account. If you want another channel added later, its scope and effect on the management fee are discussed before that work begins.
Free action plan
Put your Minneapolis ad budget through a free planning review
Tell us what you advertise, what you spend and which jobs you want more often. A co-founder will discuss the account and recommend a free PPC plan on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ