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PPC in Brooklyn Park, Minnesota

PPC for Brooklyn Park service businesses, reported in calls, leads and cost per lead.

The Google Ads account stays in a Brooklyn Park owner’s name, with a monthly report counted in calls, leads and cost per lead.

  • A report in calls and leads
  • A page behind every ad
  • Budgets set by city and job
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

What a paid click has to return

What Brooklyn Park clicks cost, and what they should return

The Google Ads account Lithium Marketing opens for a Brooklyn Park service business belongs to the owner, not to the agency. An average click on “garage door repair brooklyn park” costs $61.45 here, so call tracking goes in before the budget does.

The other trade clicks in the table are not cheap either: $82.90 for “plumber brooklyn park”, $55.25 for “pest control brooklyn park” and $26.27 for “electrician brooklyn park”. At those prices a campaign needs a landing page for each advertised job, a weekly look at the search terms that brought no calls and a report that counts calls, leads and cost per lead.

The Brooklyn Park market

Where the customers are, and how far ads should reach

Brooklyn Park packs 3,204 people into each square mile. At that density a radius drawn on a map can cross several municipalities, so the campaign should target by city name and by the ZIP codes your crews work, not by a circle.

Coon Rapids and Fridley sit in Anoka County, across the Mississippi River from Brooklyn Park, so a radius that covers the east side of town reaches them. If your crews stop at the river, leave those two cities out of the targeting.

residents (2025 estimate)
83,543
residents (2025 estimate)
population change, 2020 to 2025
-3.4%
population change, 2020 to 2025
housing units
30,130
housing units
of occupied homes owner-occupied
70.3%
of occupied homes owner-occupied
of homes built before 1980
51.3%
of homes built before 1980
median home value
$336,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Hennepin County

Which Brooklyn Park trades can carry a paid budget

Hennepin County has 201 electrical contractors. That trade’s searches are small enough for a focused budget, so an electrician can test Google Ads while the profile and pages build organic calls.

Plumbing clicks are the most expensive in the table, so a plumber’s budget should follow the emergency work the company can reach and the jobs worth the most. A roofer’s budget starts from the account’s own first weeks, because the search terms and the job value are different.

County Business Patterns

Trade and home service businesses in Hennepin County

Establishments by industry, 2023

  • Residential remodelers
    711
  • Landscaping services
    467
  • Plumbing, heating and air-conditioning contractors
    242
  • Painting contractors
    224
  • Electrical contractors
    201
  • New home builders
    147
  • Roofing contractors
    128
  • Excavation and site preparation contractors
    67

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

How the account gets built

Tracking goes in before the first campaign, so the first month has a number to judge.

1

Agree on the jobs worth paying for

We list the work you want, the cities your crews reach and what a booked job is worth, so the budget has a target.

2

Track calls before spending

Call tracking, form tracking and GA4 go in first, so the report counts calls, leads and cost per lead from the first click.

3

Write the page each ad needs

A landing page for each advertised job, with the phone number and the quote form where a visitor sees them first.

4

Cut waste as the data lands

Search terms that bring no calls get blocked, and budget moves to the jobs your crews can take. The first 30 days get daily changes, then a weekly review.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

A separate trade’s full campaign

A Gulf Coast glass company with site, SEO and ads

Dixie Glass has served the Mississippi Gulf Coast since 1946, and its card shows the results Lithium’s website, SEO and Google Ads produced. The owner quote is Dave Turin of Dozer Dave, on DJ Van Zanten’s work with websites and internet marketing.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Around Brooklyn Park

Campaigns that reach past Brooklyn Park

The ads do not have to cover the whole metro in one campaign. Each city below can run on its own budget and its own match types, from Plymouth and Minneapolis to Rochester, and the Twin Cities and Minnesota pages show the wider map.

Published price

What Brooklyn Park PPC management costs

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Before you put money behind Brooklyn Park ads

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Who owns the Google Ads account and its history?

You do. The account is opened in your business name, and the campaign history, the conversion data and the billing stay with you, so a change of agency does not mean starting from zero.

What moves the management fee?

A campaign starts at $500 a month in management, plus ad spend. The fee tracks how much ad budget and landing page work the account needs, and adding a channel such as Microsoft or Meta moves it too. The figure is set before launch.

Can we run ads on Facebook or Microsoft too?

Yes, when the numbers support it. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram as managed channels. A trade with expensive Google clicks, or customers who spend their evenings on social, can test a second channel once call tracking shows what the first one returns.

How do we judge leads that never become jobs?

Judge the campaign on calls, leads and cost per lead. A lead that never books still cost a click. Where you mark the leads that turned into booked jobs, the campaign can be judged past the first call, not on lead volume alone.

What access and information do you need to launch?

Send your trade, the services you want to advertise, the cities and ZIP codes your crews cover and what a booked job is worth to you. We also need access to the account or the site, and a call with the person who answers the phone.

Free action plan

Plan a Brooklyn Park ad budget before you spend

Your current account, your trade and the cities you cover are enough to start. A co-founder will go through the click costs and set the first budget on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan