GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC across the Twin Cities
A PPC agency for Twin Cities trades that spends only where you work.
Twin Cities service businesses get Google Ads aligned with accepted territory and work, with reporting on useful calls, staff-confirmed bookings and actual costs.
- Defined service geography
- Budgets for accepted seasonal work
- Meta and Microsoft Ads when they fit
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, in plain terms
How PPC management works for Twin Cities trades
PPC management means running a service business’s paid search ads around its accepted work and useful customer requests. Lithium Marketing manages Google Ads for service businesses; for a Twin Cities trade, the first decision is where the company accepts work and the ads should show.
The metro reaches from Minneapolis to St. Croix and Pierce counties in Wisconsin and ranks fifth-worst for congestion growth among similar-sized U.S. metro areas. We can align the advertised service geography with the territory your crews actually cover. Staff-confirmed property locations help assess whether the campaign receives useful work.
Click costs in the Twin Cities
Reading the Twin Cities click prices
Clicks on “plumber twin cities” average $13.17 and those on the pest control search $15.55, while landscaping is the cheapest click on the list. Those prices are for the metro’s own name; searches that name Minneapolis or a suburb are separate searches with their own prices.
Searches for PPC help name Minneapolis 150 times a month, while PPC searches naming the metro were too few to measure. For a separate customer-service example, “plumber woodbury mn” draws 480 searches a month against 110 for “plumber twin cities”. The results card is a snapshot: “plumber twin cities” carried no ads when we checked. The actual account and campaign outcomes guide the purchase.
| Searches naming | Searches a month |
|---|---|
| Minneapolis | 150 |
| St. Paul | under 10 |
| Bloomington | under 10 |
| Brooklyn Park | under 10 |
| Woodbury | under 10 |
| Plymouth | under 10 |
| “twin cities” searches | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair twin cities | 90 | $94.04 |
| roofing company twin cities | 140 | $67.17 |
| pest control twin cities | 70 | $15.55 |
| plumber twin cities | 110 | $13.17 |
| landscaping twin cities | 110 | $6.90 |
| electrician twin cities | 20 | not reported |
| hvac repair twin cities | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Paid ads
- None on the page
- Map Pack reviews
- 374 to 7,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber twin cities”, as Google showed it to a searcher located in the area. Results shift by searcher and day.
Seasons in the Twin Cities
Two busy seasons, one ad budget
A normal growing season in the metro runs from late April or early May through October. A lawn or landscaping company can agree its actual seasonal offer and receiving capacity before advertising those visits.
Average January highs sit at 21.9 °F. A company offering both outdoor services and heating or plumbing work can review its actual available services and crew capacity when choosing seasonal budgets. Staff-confirmed requests and booked work provide the evidence for the adjustment.
- residents (2025 estimate)
- 3,790,295
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.7%
- population change, 2020 to 2025
- housing units
- 1,551,396
- housing units
- of occupied homes owner-occupied
- 70.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 49%
- of homes built before 1980
- median home value
- $374,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Who you bid against
Crowded and thin fields for Twin Cities ads
Plumbing, heating and air-conditioning contractors number 1,015 across the metro. Your account's actual paid terms, geography and outcomes show which requests fit the business. We can review declined purposes and accepted bookings before changing bids or spend.
The metro has 68 carpet and upholstery cleaners and 32 septic tank services. Those establishment counts describe the trade fields; the actual account and search evidence determine paid competition and click costs. We review that evidence for your accepted services before agreeing the campaign purchase.
County Business Patterns
Trade and home service businesses in Twin Cities
Establishments by industry, 2023
- Residential remodelers2,078
- Landscaping services1,605
- Plumbing, heating and air-conditioning contractors1,015
- Electrical contractors795
- New home builders632
- Painting contractors589
- Excavation and site preparation contractors431
- Roofing contractors397
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How we start
What happens before and after the first click
Agree the accepted Twin Cities work and useful reporting stages so the owner can assess each campaign purchase.
1
Agree on cities and job values
We list the suburbs your crews reach and what each kind of job earns you, so the account knows which leads deserve a higher bid.
2
Tracking before spend
Before any ad goes live, call tracking, GA4 and conversion tags record which keyword and which city each call and form came from.
3
One campaign per kind of job
Your highest-value jobs get their own campaigns and budgets, so a cheap, busy search can’t eat the money meant for the work you want most.
4
Close watch for 30 days
For the first 30 days we check the account daily, cut wasted search terms and move budget between cities. After that, the tuning is weekly.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Dixie Glass combined a new website, rebuilt Google Ads and SEO
Dixie Glass is a Mississippi Gulf Coast glass business whose combined project included a new website, rebuilt Google Ads and SEO from Lithium. The card's conversion and organic-search results reflect that full work. Beside it, Matt Johnson gives a separate recommendation from his experience when formerly with On-Target Landscape.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapePPC around the metro
PPC pages for Minneapolis, St. Paul and the suburbs
An account can target any mix of the six cities below, and each one has a PPC page with its own figures. For the rest of the state, start from the Minnesota page.
Published price
PPC management fees for Twin Cities businesses
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Common questions before running metro ads
Still curious?
Call (503) 766-5964 or email [email protected].
Can my ads run only in the cities my crews cover?
Yes. We target the cities and ZIP codes you choose and exclude the rest, so an east metro company doesn’t pay for clicks from Plymouth.
How early should lawn and pest companies turn their ads on?
Prepare the accepted seasonal offer and check tracking in the weeks before the growing season starts, so the route is usable by the time the season opens. Scale the campaign to the work and capacity your company actually offers.
What changes the monthly management fee?
Mostly your ad spend, the channels you run and how much landing page work the campaigns need. A remodeler spending heavily on both Google and Meta, with a landing page for each kind of project, needs more of all three than a plumber running Google alone, so it sits higher in the typical range above.
When do the first calls from the ads come in?
Initial calls typically arrive in the first week, though timing is not promised. Use the early Twin Cities request locations and purposes to check whether the offer reaches accepted work. Review actual ad spend divided by staff-confirmed campaign bookings over the same period for booked-job ad cost, with management fees separate.
When does it make sense to add Meta or Microsoft Ads?
Once Google Ads is producing calls at a cost per lead you’re happy with. Meta ads on Facebook and Instagram, or Microsoft Ads, get added when your customers spend time there, with the same tracking so you can compare channels side by side.
Free action plan
See what your Twin Cities clicks would cost
Send a list of the cities your crews reach and the jobs you most want. On a short video call, a co-founder will suggest how to split a first month’s budget across those cities and which ones to leave out.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ