Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Rochester, Minnesota
Rochester PPC with every call traced to the keyword.
A click on “garage door repair rochester mn” averages $16.72, so a Rochester campaign needs tracking before it needs a bigger budget.
- Tracking on every paid call
- A page built for one job
- Budget follows your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Rochester
Which Rochester clicks earn their keep
An account that can count its clicks but not its calls is buying guesses at $16.72 a click. Lithium Marketing runs Google Ads for service businesses in Rochester with tracking on every call, then builds the page the click lands on.
The page itself is the other half. A Rochester roofing ad that opens a page about gutters wastes a $16.37 click. A landing page built for one job, with the phone number at the top and a short form, is where a paid click turns into a call. We build those pages, cut the search terms that never convert and move budget toward the work your crews can take.
Click costs in Rochester
What a Rochester search costs before the phone rings
In Rochester, a click is not priced the same across trades: landscaping is the cheapest in the table at $4.59, an electrical click runs $15.13, and pest control tops the table at $16.94. That spread decides how a budget gets split, because a landscaper can test ads on a small monthly spend while a pest company needs a tighter list of search terms first.
When we checked “plumber rochester mn”, the paid slots were empty and the Map Pack held the top of the page. Those slots change through the day, so a Rochester campaign has to be judged on the calls it produces, not on one screenshot of the results page.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency rochester mn | under 10 | not reported |
| ppc agency rochester mn | under 10 | not reported |
| ppc management rochester mn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control rochester mn | 480 | $16.94 |
| garage door repair rochester mn | 720 | $16.72 |
| roofing company rochester mn | 260 | $16.37 |
| electrician rochester mn | 590 | $15.13 |
| plumber rochester mn | 880 | $13.83 |
| landscaping rochester mn | 480 | $4.59 |
| hvac repair rochester mn | 10 | not reported |
| water damage restoration rochester mn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 34 to 3,800 Google reviews each
- Directories in the top 10
- Angi, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester mn”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Rochester market
A budget built around a cold, windy winter
Rochester gets 51.9 inches of snow a year and ranks as the second windiest city in the United States, with winds averaging 12.6 mph. If your busiest weeks arrive with the cold, the ad budget can be weighted toward them, not spread evenly across twelve months.
Rochester covers 56.807 square miles of land, and the work does not stop at the line. Ads can target Woodbury, Bloomington, St. Paul and the other Twin Cities suburbs as separate locations, so a job outside Rochester still gets a budget that matches what it is worth.
- residents (2025 estimate)
- 124,292
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 54,492
- housing units
- of occupied homes owner-occupied
- 65.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.8%
- of homes built before 1980
- median home value
- $310,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Olmsted County
Two county trades, two different bids
Olmsted County lists 15 roofing contractors, and 260 searches a month name “roofing company rochester mn”. With a field that size, one landing page per repair type and a negative-keyword list trimmed to the jobs you take do more than a bigger bid.
With 58 companies in Olmsted County, landscaping is the larger field, and a click costs $4.59. Negative keywords and city-level targeting stretch that budget further than a higher bid on a broad phrase.
County Business Patterns
Trade and home service businesses in Olmsted County
Establishments by industry, 2023
- Landscaping services58
- Residential remodelers53
- New home builders49
- Plumbing, heating and air-conditioning contractors41
- Electrical contractors30
- Painting contractors20
- Roofing contractors15
- Excavation and site preparation contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Rochester ad account gets set up
Nothing is spent on a new campaign until the tracking can say which search produced the call.
1
Look at what is running now
The current account gets a pass: keep the campaigns that produce calls, and list the search terms that are spending money for nothing.
2
Track every call to its keyword
GA4 and call tracking, with a conversion tag on each form, show which keyword and which ad produced the call.
3
Split the account by job type
The work you want more of gets its own budget and its own landing page, so each service can be measured by the calls it brings.
4
Keep a hand on it every week
For the first 30 days the bids and search terms get a daily look; after that, a weekly review keeps the budget on the jobs you can take.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Portland glass company's paid search, site and SEO
Town & Country Glass is a commercial glass company in Portland. Lithium built the company's website and managed its Google Ads and SEO; the card's numbers reflect all three. The quote beside the card comes from Daniel Busby of Willard Power Vac.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Rochester
A campaign that can cover the cities you serve
Your account is not limited to Rochester. Woodbury, Bloomington, St. Paul, Minneapolis, Plymouth and Brooklyn Park can each carry their own bid, and the pages below show what a click costs in each one. The Minnesota page covers the cities beyond that list.
Published price
What PPC management costs in Rochester
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Rochester Google Ads questions, before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad spend makes sense in Rochester?
Start from what a booked job is worth and what your trade's clicks cost. A pest company at $16.94 a click needs a tighter first month than a landscaper at $4.59, so the budget is set against the work you can take, then adjusted once tracking shows real costs.
How quickly does the phone start ringing?
The phone typically starts ringing within the first week once tracking is live. The weeks after that are for subtraction: terms that never produce a call are excluded, and the remaining budget goes to the phrases that book work.
How long is the PPC agreement?
Month to month after the first six months, with 30 days' notice to stop. Management is billed apart from ad spend and scales with the spend, the channels and the landing-page work; it starts at $500 a month plus ad spend.
Do Microsoft Ads and Meta ads fit the budget?
Google earns the first dollar because the searcher is already looking for the service. Microsoft Ads and Meta ads on Facebook and Instagram are managed too. A second channel earns a test when the customers you want already spend time there, and it keeps its budget only after the first one shows what a call costs.
How do we tell which campaign produced a job?
Start with the booked job and work backward. The report lists leads and cost per lead for each campaign, and any lead can be opened to the search term and ad that produced it. Mark the ones that became work, and the same list shows which campaign paid for itself.
Free action plan
Get a Rochester ad budget built from click costs
Tell a co-founder which trade you want more work in, when the calendar fills and what one booked job brings in. That short video call is where the click costs for the trade sit beside a starting budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ