GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Missoula search results, explained
Local SEO in Missoula built to turn searches into phone calls.
Missoula service businesses get a local SEO plan tied to the trades and towns they serve, with published prices and a co-founder on the first call.
- Local pages for each Missoula trade
- Profile hours and categories updated
- Monthly calls and leads on one page
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
How search becomes a call
What local SEO does for a Missoula business
In Missoula, a plumber, a roofer or a landscaper wins the call when the business shows up first and the profile looks current. The “plumber missoula” results page we recorded led with the local listings, so Lithium Marketing starts with the profile and the reviews behind it.
Missoula has 78,903 residents and about 1,000 searches a month for “plumber missoula”. Missoula County has 69 plumbing, heating and air-conditioning contractors, so a business that shows up for one service and not the others loses the rest of those calls to the next name on the list. The pages and listings come after the profile, because that is where the call starts.
Searches for SEO help
What Missoula searches say about your pages
About 140 searches a month name Missoula with “seo missoula”, and advertisers pay $50.65 a click on that phrase on average. Those are owners comparing agencies, and the cost is high enough that the page has to earn the click.
Customer searches are the other half. Landscaping searches naming Missoula run about 320 a month, and a landscaper earns calls from a page built around the work it wants and a profile that answers the questions a homeowner asks before calling.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo missoula | 140 | $50.65 |
| seo services missoula | 10 | not reported |
| seo agency missoula | under 10 | not reported |
| seo company missoula | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 549 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber missoula”, as Google showed it to a searcher located in Missoula. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Missoula market
Older homes, new neighbors and the pages they need
Of Missoula's 37,317 housing units, 49.0% were built before 1980. That points a remodeler, a plumber or a painter at repair and upgrade pages, with photos and answers for the work older houses need.
Missoula added 6.4% more residents between 2020 and 2025. New arrivals may not have picked a plumber, a landscaper or a roofer yet, so neighborhood and city pages give them a way to find you.
- residents (2025 estimate)
- 78,903
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.4%
- population change, 2020 to 2025
- housing units
- 37,317
- housing units
- of occupied homes owner-occupied
- 47%
- of occupied homes owner-occupied
- of homes built before 1980
- 49%
- of homes built before 1980
- median home value
- $473,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Missoula County
What the county's trade mix means for your pages
Missoula County has 96 residential remodelers and 85 new home builders, the two largest trade groups in the county chart. They sell projects, so their search work needs a page per project type and a gallery that shows the finished job.
Roofing is the smallest group in the top eight, with 12 roofing contractors in the county. A roofer with a page for repairs and a page for replacements gives Google a clearer match than one page that lists both.
County Business Patterns
Trade and home service businesses in Missoula County
Establishments by industry, 2023
- Residential remodelers96
- New home builders85
- Landscaping services80
- Plumbing, heating and air-conditioning contractors69
- Electrical contractors55
- Excavation and site preparation contractors51
- Painting contractors24
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How an SEO retainer runs for a Missoula business
We start with the searches you already appear for, then fix the profile and pages that turn those impressions into calls.
1
Start with the searches you have
Search Console and the profile show which queries already bring impressions; we list the ones close to a call and the pages that should answer them.
2
Set the profile to the work
Categories, services and photos get set to the jobs you want, and the review request goes out after a job is finished.
3
Add pages where they earn a call
A page for a service or a town goes up when the searches justify it, with the photos and answers that match that search.
4
Keep the citations straight
Directory listings on Angi, Yelp and Facebook should show one name, one phone number and the same hours as the site; we fix the mismatches and point links at the pages that need them.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
Dixie Glass: three services on one card
Dixie Glass is a glass company on the Mississippi Gulf Coast that has been in business since 1946. Lithium built its website and ran its SEO and Google Ads, so the card's numbers come from all three. Matt Johnson, from his time running On-Target Landscape, gives his own view of the work.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Missoula
SEO for the towns around Missoula
Two of the links below cross a state line: Coeur d'Alene is in Idaho and Spokane Valley is in Washington. Butte and Great Falls stay in Montana, and the statewide page covers the rest.
Published price
What SEO costs a Missoula business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Missoula SEO questions from owners
Still curious?
Call (503) 766-5964 or email [email protected].
What does SEO cost for a Missoula business?
The range above covers most Missoula service businesses. Where you land depends on how many services and towns you want to cover, how much work the site needs and what one job is worth to you.
How long does local SEO take to work?
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. Calls are counted from the first month, so you can watch the trend before revenue compounds from month four.
Do we need a page for every neighborhood?
Only for the ones where you take work. A city page plus pages for the neighborhoods and nearby towns you serve gives Google a clear match; a page for a place you do not serve adds nothing.
Do we keep the site and the Google profile?
You keep both. The site, the domain and the Google Business Profile sit in accounts with your name on them, and the pages stay live if you move on.
What has to come from our side first?
Two things from you: access to the site and the Google Business Profile, and a call to walk through the services you want to sell. We handle the writing, and nothing publishes until you sign off.
Free action plan
Get a free SEO plan for your Missoula service business
Send your site and the services you want to sell more of. A co-founder will review the pages, the profile and the searches that already reach you, then lay out the first fixes on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ