PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Google Ads for Missoula trades
Google Ads for Missoula service businesses, run on cost per lead.
Missoula service businesses get a Google Ads account in their own name, every call tracked and management from $500 a month, plus ad spend.
- Your billing, your ad history
- Cost per lead, not clicks
- One landing page per ad group
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a Missoula ad budget buys
Google Ads in Missoula, priced by the click
An average click on “plumber missoula” costs $15.59 before the phone rings, and that is the number a Missoula Google Ads plan has to answer for. Lithium Marketing runs the account in your name and reports on calls, leads and cost per lead, so you can see what each dollar bought.
The account is opened in your name from the start, so the billing, the history and the campaigns stay yours. Management starts at $500 a month, plus ad spend, and the fee scales with the budget and the channels you run.
Click costs in Missoula
What Missoula clicks cost, trade by trade
“pest control missoula” costs $13.17 a click on about 390 searches a month, and “roofing company missoula” costs $12.03 on about 170 searches a month. A pest company and a roofer can both advertise here, but each needs its own budget line and its own landing page.
For “plumber missoula”, no paid ads showed on the page we checked, and the local listings sat above the organic results. That puts the Google Business Profile first in the plan: a campaign can only add calls on top of a listing that already looks worth tapping.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency missoula | under 10 | not reported |
| ppc agency missoula | under 10 | not reported |
| ppc management missoula | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber missoula | 1,000 | $15.59 |
| pest control missoula | 390 | $13.17 |
| roofing company missoula | 170 | $12.03 |
| electrician missoula | 210 | $5.69 |
| garage door repair missoula | 140 | $4.77 |
| landscaping missoula | 320 | $2.85 |
| water damage restoration missoula | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 549 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber missoula”, as Google showed it to a searcher located in Missoula. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Missoula market
When Missoula work bunches up, and how to budget for it
Missoula has 45 days a year when the temperature does not rise above freezing, and 24 days at or above 90 °F. If your calls bunch up in a cold snap or a hot week, the budget should be ready for those weeks, not spread flat all year.
Missoula's winter snowfall averages 39.5 inches, and snow sits on the ground for an average of 120 days. If your busiest weeks land inside that stretch, a roofer or a plumber can weight the budget toward them and pull back when the calls slow.
- residents (2025 estimate)
- 78,903
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.4%
- population change, 2020 to 2025
- housing units
- 37,317
- housing units
- of occupied homes owner-occupied
- 47%
- of occupied homes owner-occupied
- of homes built before 1980
- 49%
- of homes built before 1980
- median home value
- $473,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Missoula County
Which trades can afford a Missoula click
“electrician missoula” costs $5.69 a click, and Missoula County has 55 electrical contractors. At that price an electrician can test several services before the budget is at risk, as long as each campaign has its own landing page.
“landscaping missoula” costs $2.85 a click on about 320 searches a month. That is the lowest click price in the Missoula trade list, so a landscaper can test more services before the budget feels it.
County Business Patterns
Trade and home service businesses in Missoula County
Establishments by industry, 2023
- Residential remodelers96
- New home builders85
- Landscaping services80
- Plumbing, heating and air-conditioning contractors69
- Electrical contractors55
- Excavation and site preparation contractors51
- Painting contractors24
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Starting Google Ads for a Missoula business
No budget moves until tracking proves where the calls come from, and the account never leaves your name.
1
Write down what a lead is worth
You put a value on a booked job, and we set a target cost per lead from it.
2
Pick the jobs to advertise
The work you can take this month gets one campaign and one landing page, not a list of everything you do.
3
Tag every call with its keyword
Call tracking and GA4 give every call a keyword and an ad, so cost per lead is measured, not guessed.
4
Cut waste weekly after the first month
Search terms that never turn into calls come out, and the budget moves toward the ones that do.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Sarkinen Plumbing: ads, site and search
Drake Snodgrass, who runs Drake's 7 Dees, gives his own view on the work. The card shows results for Sarkinen Plumbing, a Portland-area plumber whose Google Ads, website and SEO all came from Lithium.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Missoula
Ads for the towns around Missoula
You can run a separate budget for each town where you take work, and add a city without rebuilding the account. Every neighbor below has a PPC page with local click costs, and the Montana page holds the rest of the state.
Published price
What PPC management costs in Missoula
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Missoula Google Ads questions from owners
Still curious?
Call (503) 766-5964 or email [email protected].
Whose name is on the Google Ads account?
The account is yours. Lithium sets it up in your name, and the billing, the history and the campaigns stay with you if the relationship ends. We work inside your account, not a copy of it.
What does management cost, and what does the ad spend cover?
Management starts at $500 a month, plus ad spend, and the fee scales with your budget, the channels we run and any landing page work. Ad spend goes to Google, separate from the fee.
How much should a Missoula business budget for ads?
It depends on your trade's click cost, how many jobs you can take this month and what a booked job is worth. The first budget comes out of that conversation, and tracking changes it once real calls arrive.
What does the first month of ads look like?
Calls usually start in the opening week, once tracking is live. After that, the first month is about cutting search terms that never turn into work, then a steadier weekly review.
Is Google the only place worth advertising?
Lithium also manages Microsoft Ads, plus Facebook and Instagram through Meta. A channel earns a place when your buyers already spend time on it and the tracking shows calls at a cost your jobs can carry.
Free action plan
Get a free Missoula ad plan for the work you want
Start with the trade and the season that pays your bills, and bring the number a single job is worth. A co-founder will put your click costs and a first month budget beside that number on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ