Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC for Newark service businesses
Newark PPC campaigns built to bring your business job leads.
Know where your Newark ad budget goes with focused campaigns, landing pages and reports showing calls and average cost per lead.
- Ads focused on your booking capacity
- Call and form conversion tracking
- Search terms checked and refined
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make each paid visit count
Newark PPC needs a plan for the cost of a click
Lithium Marketing plans and runs PPC campaigns that connect Newark service searches with your offer and a way to call. The average recorded click for “pest control newark” costs $47.53. At that price, we need to know which searches produce leads and what visitors see when they arrive, before recommending a larger budget.
We match ads to the jobs you want, build landing pages around those jobs and track calls and forms. Your team’s booking feedback helps us distinguish promising leads from calls for work you do not provide. That is how we decide which campaigns deserve more spending and which need changes.
Separate the costs by service
Set Newark ad budgets from the jobs you can sell
For “electrician newark”, average recorded cost per click is $13.85. A company offering both repairs and planned upgrades should judge those campaigns by the leads they generate and the jobs it can take. We review search terms, exclude unwanted requests and keep the ad message aligned with the landing page.
The recorded average for a “landscaping newark” click is $10.04. That gives you a starting point for budgeting, while campaign average cost per lead shows what your own ads produce. Installation and recurring maintenance can need different messages, forms and budget decisions even within the same business.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency newark | 10 | not reported |
| google ads agency newark | under 10 | not reported |
| ppc management newark | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control newark | 90 | $47.53 |
| plumber newark | 480 | $32.12 |
| garage door repair newark | 140 | $29.27 |
| electrician newark | 70 | $13.85 |
| landscaping newark | 170 | $10.04 |
| hvac repair newark | 20 | not reported |
| roofing company newark | 40 | not reported |
| water damage restoration newark | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 3 to 7 Google reviews each
- Directories in the top 10
- Better Business Bureau, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber newark”, as Google showed it to a searcher located in Newark. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Budget around capacity and timing
Let your Newark booking calendar shape the ads
Newark has cold winters and hot, humid summers. If your service calls rise with temperature changes, we can plan campaign adjustments around the patterns in your bookings. A roofing or landscaping company should also tell us when it can quote and schedule work, so the ads reflect its availability.
Across Essex County, 74.2% of housing was built before 1980. If repairs or improvements to older properties are part of your offer, those services need matching ad copy and landing pages. Your completed projects supply the photos and details that make those pages persuasive.
- residents (2025 estimate)
- 323,808
- residents (2025 estimate)
- population change, 2020 to 2025
- +4%
- population change, 2020 to 2025
- housing units
- 121,546
- housing units
- of occupied homes owner-occupied
- 24.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.6%
- of homes built before 1980
- median home value
- $373,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bid for services, not a trade label
A Newark campaign should make your offer specific
Essex County records 20 roofing contractors. A roofer selling repairs and replacements needs to tell customers which job the ad is about and what happens after they call. We separate those offers when their value and booking process call for different spending decisions.
The landscaping category contains 238 Essex County establishments. We use your project types and service area to define the searches worth paying for. Negative keywords can exclude searches for supplies or work you do not sell, while your crew capacity helps set the spending limit.
County Business Patterns
Trade and home service businesses in Essex County
Establishments by industry, 2023
- Residential remodelers405
- Landscaping services238
- New home builders233
- Plumbing, heating and air-conditioning contractors200
- Electrical contractors134
- Painting contractors104
- Excavation and site preparation contractors58
- Pest control companies29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing decisions
Keep Newark ad spending accountable to lead quality
We check how the ads describe your services, test lead tracking and ask which calls booked work before proposing a higher budget.
1
Read the account against your service list
We examine existing campaigns, search terms and landing pages. You identify profitable work, excluded services and areas the crews do not cover.
2
Test the measurements before launch
We configure call and form tracking and check that conversions reach reporting. We use campaign average cost per lead and your booking feedback to evaluate performance.
3
Write ads customers can follow through on
We connect specific searches to matching landing pages and define the geographic targets. Ad copy describes the service and next step without promising availability you cannot provide.
4
Review frequently and adjust the spending
Campaigns are reviewed daily for the first 30 days, then weekly. We refine search terms, bids and budgets using lead reports and your capacity to book work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid search in a documented program
Drake’s 7 Dees: ads backed by website and SEO work
Drake’s 7 Dees, a garden center, received Google Ads support as part of an engagement that also included web design and SEO. Read its case for the measured advertising and search outcomes. The separate review from construction business owner Marc Rickabaugh concerns Lithium’s work on his website and SEO.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionChoose the geography before the spend
Set campaign boundaries around Newark deliberately
The PPC links let you compare Newark with Elizabeth, Jersey City, Paterson, Woodbridge and Edison in New Jersey. Treat New York, New York as a separate targeting decision, and use the North Jersey and New Jersey guides when considering a broader service area.
Published price
Keep Newark campaign spend and management separate
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget and performance questions for Newark PPC
Still curious?
Call (503) 766-5964 or email [email protected].
What goes into the PPC fee and advertising budget?
Management starts at $500 a month, plus ad spend. The management fee depends on ad spend, channels and landing page work. We agree on that fee separately from the money paid to advertising platforms, then set an initial campaign budget around the services you sell and the leads you can handle.
How soon can we evaluate a new Newark campaign?
Initial results typically arrive in the first week after campaigns launch. Those early calls and forms give us material to review, while booking feedback helps establish lead quality. We review daily during the first 30 days and weekly afterward, adjusting the account as it produces more information.
Can a modest budget support PPC in my trade?
A modest budget can support a focused test when the service, click costs and value of a booked job fit. We may narrow the job types or geographic targets to keep the test manageable. If the budget cannot buy enough activity to judge performance, we will explain that before recommending a launch.
How do we report which advertising leads became work?
Your team supplies booking feedback alongside our call and form reports. We look at campaign average cost per lead and the quality of the jobs you report, then adjust spending accordingly. The goal is to make budget decisions from customer outcomes, without treating every call as a sale.
What happens after the initial PPC agreement ends?
Monthly renewal follows the usual opening six-month agreement, with 30 days’ notice to end service. Before you sign, we document the management scope and fee. Google Ads can be the starting channel; Microsoft Ads, Meta and LinkedIn are also available when the customer and offer support them.
Free action plan
Check your Newark ad budget before increasing it
Tell us which advertised jobs you want more of and where your current campaigns fall short. Your free PPC review includes a short video call with a co-founder to discuss targeting, lead quality and the next budget decision.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ