Google Ads for Woodbridge Township trades, budgeted by what a click costs.

The starting figure has to buy enough clicks to produce a few calls at your trade's cost. At $58.12 a click for “plumber woodbridge nj”, a small budget is gone in a day or two, so the number depends on the click cost and how well the landing page converts. We work it out on the strategy call.

The first calls usually come inside a week of launch, with tracking already recording them. The first month is mostly subtraction: terms that spend without converting get cut, and what is left gets more of the budget. Cost per lead settles after that, once there are enough calls to learn from.

You do. Lithium opens it in your name and guarantees it stays that way, so the campaign history, the conversion data and the audiences are yours if you ever move the management somewhere else.

It gets built or fixed as part of the scope, and you see it in the proposal before the campaign runs. An ad that opens on a slow page, or a page without the phone number, wastes the click, so the page is part of the campaign, not an extra after it.

The monthly report lists calls and leads by campaign, with a cost per lead beside them. Call tracking shows which campaigns the calls came from, the form submissions sit beside them, and if you tell us which leads turned into jobs the report can show what a job cost.