GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Norman, Oklahoma
Marketing for Norman service businesses that turns searches into calls.
Norman service businesses buy the website, search, ads and phone answering together, at published prices, with a co-founder on the first call.
- Prices you can read before calling
- One team across what you buy
- A monthly report in calls and jobs
Google searches each month
What Norman searches for, by service
70
searches a month
- Web design40
- Digital marketing20
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Norman plan
What a Norman marketing plan should cover
A Norman home service business needs four things working together to get found and booked, and Lithium Marketing builds all four: a website, local SEO, Google Ads and an AI receptionist. The Oklahoma City metro area holds 1,512,813 people, and Norman is one of its cities. The plan starts with tracking, so you know which calls came from where before you spend more.
Oklahoma City’s center sits 20 miles north of Norman, and customers in the metro search by city name. Each service you sell needs its own Norman page, and your Google profile should list every city where you work.
The four services
Where each service fits for a Norman business
Pick the service that is costing you jobs now, and add the rest as the calls come in. The four cards below link to the Norman page for each one.
SEO in NormanA page for each trade you sell, a complete Google profile and reviews that hold up next to the ones your competitors have.Learn more Web design in NormanA WordPress site you own, with photos of your jobs and a quote form that works on a phone.Learn more PPC in NormanGoogle Ads with call tracking from the first click, from $500 a month in management, plus ad spend.Learn more AI receptionist in NormanEvery call answered 24/7, jobs booked into your calendar and follow-up texts sent, for $179 a month with no contract.Learn more
Search in Norman
What Norman’s trade searches ask of your site
About 720 searches a month name “plumber norman”, and 590 name “pest control norman”. Each trade you sell needs a page written for that search, because a page about your company as a whole does not answer it. Somebody looking for a painter is not looking for a general contractor, and Google reads the difference.
Click prices differ by trade. “Pest control norman” averages $22.74 a click and “landscaping norman” averages $15.07, so a landscaper can test paid search on a modest budget while a pest company has to know what a job is worth before it bids.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing norman | 10 | not reported |
| marketing agency norman | 10 | not reported |
| digital marketing agency norman | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair norman | 260 | $57.42 |
| plumber norman | 720 | $43.76 |
| hvac repair norman | 10 | $37.79 |
| pest control norman | 590 | $22.74 |
| electrician norman | 320 | $18.59 |
| landscaping norman | 170 | $15.07 |
| water damage restoration norman | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 103 to 724 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber norman”, as Google showed it to a searcher located in Norman. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Norman market
Who calls, and which Norman homes they live in
53.3% of Norman’s occupied homes are owner-occupied, which means landlords and property managers are part of the market your business serves. Your site and your intake should ask who owns the property and who can approve the work.
Norman added 2.3% more residents between 2020 and 2025. Most of the customers you want are already here, so reviews, a complete Google profile and pages that name the neighborhoods do more for you than a bigger ad budget.
- residents (2025 estimate)
- 130,943
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.3%
- population change, 2020 to 2025
- housing units
- 56,665
- housing units
- of occupied homes owner-occupied
- 53.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 37.7%
- of homes built before 1980
- median home value
- $250,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cleveland County
What the county’s contractor counts tell you
Plumbing, heating and air-conditioning contractors number 128 in Cleveland County, ahead of 79 new home builders and 72 landscaping companies. Fields that crowded are won on details a customer can see: reviews, photos of finished work and a profile with the right categories.
Smaller groups matter as much. With 26 pest control companies and 28 painting contractors in the county, a specialist can be the obvious answer for one kind of job, as long as the site says plainly which jobs it takes and which it passes on.
County Business Patterns
Trade and home service businesses in Cleveland County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors128
- Electrical contractors80
- New home builders79
- Landscaping services72
- Roofing contractors53
- Residential remodelers51
- Painting contractors28
- Pest control companies26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services stack for a Norman business
Tracking goes in first, because every later decision depends on knowing which jobs came from where.
1
Measure what comes in now
Before any budget moves, the site gets a tracking number and every form gets a tag. The report then shows which channel produced each call.
2
Make the site ready for calls
A page that loads slowly on a phone is the first repair, because the other three services all end there.
3
Build pages for the trades you sell
Each service and each nearby city gets a page, and the ad budget buys calls for the jobs you want filled this month.
4
Put the receptionist on the line
The receptionist answers the after-hours calls and sends the follow-up texts, and custom automation takes the work beyond the phone.
Proof
Three pieces of work, one glass company’s result
Dixie Glass is a glass company on the Mississippi Gulf Coast. The card shows what a new website, SEO and Google Ads did for it, all three from Lithium. Drake Snodgrass, whose garden center is Drake’s 7 Dees, adds his own view beside the card.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Norman
The metro and the state, one city at a time
Norman sits inside the Oklahoma City metro area. The pages below cover Oklahoma City and Edmond in the metro, plus Tulsa and Broken Arrow. Wichita Falls and Denton are both in Texas, and the state page collects every city Lithium works in.
Pricing
What the four services cost a Norman business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Norman buyers want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
What if we already have a website and some ads?
Then the first job is to find out what is working. Lithium reads the current site, the ad account and the call history, keeps what converts and replaces what does not. The tracking shows which of the four is already earning its keep.
Can we start with one service and add the rest later?
Add them one at a time. Pick the one that fixes the most urgent gap, run it long enough to see the tracking, and add the next when the numbers justify it. There is no bundle to commit to on day one, and every service reports into the same call tracking.
Who runs the work after we sign on?
Allison McKenney is your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. The strategy calls are run by a co-founder, and the plan is built from Norman searches and the trades you sell.
What does the whole plan cost?
There is no single bundle price. The website is a project fee, SEO and Google Ads are monthly retainers, and the AI receptionist is $179 a month with no contract. The total is whatever combination you choose, and the pricing block above prints the four published numbers.
Will this work for a one-crew shop?
It can. The plan is sized to the jobs you can take, so a one-crew shop can start with the website or the phone line and add SEO or Google Ads when the tracking shows where the work comes from.
Free action plan
Start with a free plan for your Norman business
Send the site you have, the services you want more of and the cities on your list. A co-founder maps the four services against that list on a short video call and marks the one to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ