RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing in Bismarck, North Dakota
Bismarck marketing with published prices and a co-founder on the first call.
Bismarck service businesses get one plan, one report on calls and cost per lead, and a named account manager.
- Calls and leads in the report
- A price before the work starts
- Four services, one call history
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
What one Bismarck plan has to cover
A Bismarck service business that wants more calls needs four things working together: a site that loads on a phone, pages Google can match to a service, ads aimed at the jobs worth taking and a phone that gets answered. Lithium Marketing builds that set for plumbers, roofers, electricians and landscapers across Burleigh County, home to 3,218 business establishments.
Bismarck’s population reached 77,963 in the 2025 estimate, up 5.9% from 2020, and people who move in have not picked a plumber or a landscaper yet. Naming the services and the towns before the budget is what turns that growth into work you can schedule.
The four services
Four Bismarck services that share one call record
Start with the one that is losing calls now, then add the next when the report shows the calls it brought.
SEO for BismarckA page for every service you sell and every town you cover, plus a Google Business Profile that lists them all.Learn more Web design for BismarckA WordPress build you own, with finished jobs in front of the call button and a load time that survives a job site.Learn more Google Ads for BismarckYour own ad account, a landing page for each service, and a fee agreed before the first campaign.Learn more AI receptionist for BismarckCalls answered at any hour, jobs booked into your calendar and emergencies transferred to your on-call tech, for $179 a month with no contract or setup fee.Learn more
Search in Bismarck
Where a Bismarck search starts
The searches that fill a Bismarck calendar name the service, not the agency: about 720 a month for “plumber bismarck” and 590 for “landscaping bismarck”. Those come from someone with a job in hand, so the plan starts with a page for each service you want to sell.
When we checked “plumber bismarck”, Google put the local listings first, with Yelp among the top ten results below them, and no paid ads showed. A complete profile and a page for each service are what Google has to work with when it builds that list, and Google picks the order.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency bismarck | under 10 | not reported |
| digital marketing bismarck | under 10 | not reported |
| marketing agency bismarck | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair bismarck | 170 | $10.90 |
| roofing company bismarck | 70 | $7.24 |
| plumber bismarck | 720 | $6.80 |
| pest control bismarck | 260 | $5.78 |
| landscaping bismarck | 590 | $3.07 |
| electrician bismarck | 320 | $2.68 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 75 to 241 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber bismarck”, as Google showed it to a searcher located in Bismarck. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bismarck market
Who owns the homes, and what that means for the plan
Owner-occupied homes make up 65.5% of Bismarck’s 33,130 occupied units. That is the audience the site is written for: people who own the property and can approve the work.
Bismarck’s median home value is $300,300. On a house worth that, a roof or a furnace is a purchase the owner reads about before calling, so each service page has to answer the cost, the timeline and the cleanup a crew leaves behind.
- residents (2025 estimate)
- 77,963
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.9%
- population change, 2020 to 2025
- housing units
- 35,361
- housing units
- of occupied homes owner-occupied
- 65.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.3%
- of homes built before 1980
- median home value
- $300,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Burleigh County
The county’s trade mix, and where the plan leans
Burleigh County has 55 landscaping companies, 44 new home builders and 40 plumbing, heating and air-conditioning contractors. In fields that size, a page and a profile that say exactly what you do beat a company that calls itself full service.
The next trades in the same county tally: 36 residential remodelers and 39 electrical contractors. A remodeler’s page needs finished rooms and before-and-after photos; an electrician’s needs the jobs a homeowner can name, like a panel upgrade or a new circuit.
County Business Patterns
Trade and home service businesses in Burleigh County
Establishments by industry, 2023
- Landscaping services55
- New home builders44
- Plumbing, heating and air-conditioning contractors40
- Electrical contractors39
- Residential remodelers36
- Excavation and site preparation contractors22
- Painting contractors19
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services get sequenced in Bismarck
One plan, with the first job chosen because it is losing you calls now.
1
Find out where the calls came from
Call and form tracking goes on the site, the profile and any ads already running, so the first month gives you a record, not a guess.
2
Repair the page before buying traffic
A site that is slow on a phone or hides the call button gets fixed first, because search and ads both send people to the same page.
3
Build the service pages, then bid
SEO adds a page for each service you sell, and Google Ads buys calls for the work you need sooner while those pages gain ground.
4
Put the AI receptionist on the phone
The AI receptionist answers the calls the other three create, and custom automation gets its own scope and price.
Proof
A restoration company’s new site and search work
Robinson Restoration came to Lithium for a website and SEO, and the card counts both. Dave Turin, who runs Dozer Dave, an excavation business, recommends co-founder DJ Van Zanten in his own words.
Restoration“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Bismarck
Marketing for the towns around Bismarck
The North Dakota page lists every city Lithium covers, and Minot, West Fargo and Fargo are already there, with Aberdeen in South Dakota on the list across the state line. Pick the town your crews visit most, read its figures, then decide whether it earns a page on your own site.
Pricing
What each Bismarck service costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Bismarck owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Bismarck plan usually begin?
It begins with the gap that is costing you jobs this month, and the first call is where we name it. Voicemail at six in the evening points at the phone line. A site that loads slowly on a phone points at the build. A site that works but never shows up points at SEO or Google Ads. A co-founder goes through your tracking, your site and your listings and picks one.
Can we hire one service and add the rest later?
Yes, and you can start that way. A website can go first while the ads wait, or Google Ads can run while the pages get built. Each service reports into the same call tracking, so the next one is judged on the calls it adds.
How will we know the work is paying for itself?
The monthly report counts calls, leads and cost per lead, broken out by service and campaign. If your team marks the leads that became jobs, those can be matched back to the campaign behind them.
Does it matter that Lithium is not in Bismarck?
Your strategy calls go to a co-founder, and Allison McKenney handles day-to-day questions as your account manager. Lithium is headquartered in Portland, Oregon, with team members in Portland, Bend and Seattle, and we work with every client by video.
What do you need from us on the first call?
A link to your site, the services you want more of and the towns your crews cover. That is enough for a co-founder to say which service comes first and what the first month would include.
Free action plan
Get a free Bismarck marketing plan for your business
Bring the site, the services you want more of and the towns your crews cover. A co-founder will name the first service to fix and the calls it should put back on the calendar, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ