Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Orange, California
One marketing plan for an Orange service business, with site, search, ads and phone.
Orange service businesses can buy website, search, ads and phone work one piece at a time, at prices printed before the work starts.
- A site, search, ads and phones
- One report for four services
- Prices printed before work starts
Google searches each month
What Orange searches for, by service
30
searches a month
- SEO20
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One path, four services
How one marketing plan fits an Orange service business
A marketing plan for an Orange service business covers the website, the search pages, the ads and the phone line. Lithium Marketing runs that plan, so the same offer reaches every step, and we scope each service to the jobs the owner wants more of.
Orange has 138,365 residents across 25.7 square miles, and 56.7% of its occupied homes are owner-occupied. Orange County holds 3,149,507 people and 106,961 establishments, so an Orange business competes for attention in the city, across the county and against paid ads.
The four services
Where each service fits an Orange business
Start with the gap that costs the most calls, then add the pieces that support it.
SEO in OrangePages for each trade and each city, a profile with the right categories and services, and review requests after finished jobs.Learn more Web design in OrangeA fast WordPress site the business owns, with real project photos and a call button a phone visitor can reach.Learn more PPC in OrangeA paid campaign built around one confirmed offer, with every call traced to its keyword and a landing page that matches the ad.Learn more AI receptionist in OrangeA managed phone line that picks up around the clock, qualifies the caller, books what the owner approves and hands a person the call when needed.Learn more
Search in Orange
Where an Orange customer starts looking
The search “plumber orange ca” draws about 210 a month. A page that lists every trade can make the customer do the sorting, so each service the owner wants more of should have its own page, written for an Orange customer and linked from the Google Business Profile.
A service area can cross city lines, so the site should give Santa Ana, Anaheim and the other cities the owner serves a page each. The Google Business Profile and the website need the same service list, or the customer sees two versions of the business.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency orange ca | under 10 | not reported |
| digital marketing orange ca | under 10 | not reported |
| marketing agency orange ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair orange ca | 110 | $161.19 |
| plumber orange ca | 210 | $151.60 |
| pest control orange ca | 110 | $24.74 |
| electrician orange ca | 70 | $12.93 |
| landscaping orange ca | 20 | not reported |
| roofing company orange ca | 10 | not reported |
| water damage restoration orange ca | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 70 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber orange ca”, as Google showed it to a searcher located in Orange. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Orange market
A mature city with high-value homes
Orange’s median home value is $945,800, so the scope behind a contractor’s quote deserves as much space on the site as the finished photos.
Orange County’s 1,349 residential remodelers sit alongside 1,028 plumbing, heating and air-conditioning contractors and 738 landscaping services. A homeowner choosing among them sees plenty of options, and the one that explains its specialty first can give the homeowner a reason to call.
- residents (2025 estimate)
- 138,365
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.1%
- population change, 2020 to 2025
- housing units
- 46,952
- housing units
- of occupied homes owner-occupied
- 56.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.3%
- of homes built before 1980
- median home value
- $945,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade mix in Orange County
What the county’s trade counts say about your pages
Orange County lists 943 electrical contractors, while new home builders in the county sell a different kind of project. An electrician sells repairs and upgrades, while a builder sells a project that can take months.
Orange County painting contractors number 450, and 252 roofing contractors work in the county. A painter can show room-by-room work; a roofer needs repair and replacement pages, because the customer searching for a leak is usually not the same one planning a new roof.
County Business Patterns
Trade and home service businesses in Orange County
Establishments by industry, 2023
- Residential remodelers1,349
- Plumbing, heating and air-conditioning contractors1,028
- Electrical contractors943
- Landscaping services738
- New home builders663
- Painting contractors450
- Roofing contractors252
- Excavation and site preparation contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The plan
How the four services fit together in Orange
One service can start the work, and the others join when the calls show where the next gap is.
1
Put a source on every call
Before anything changes, we give every call and form a source, so the first report can show which page or ad produced each Orange call or form.
2
Put one offer on every page
The website, the search pages and the ads carry the same service list and the same offer, so a customer meets one business at each step.
3
Put budget behind the gap
If search visibility is missing, SEO builds the pages and profile behind it. If the owner needs calls sooner, Google Ads tests a defined offer while the pages gain ground.
4
Answer the phone like the first sale
The AI receptionist picks up every call, qualifies it under the owner’s rules and books the job or sends it to a person.
Proof
A garden center’s new site, with SEO and ads behind it
Drake’s 7 Dees runs a garden center, and it hired Lithium for a new website, SEO and Google Ads. The card shows what that work produced, and Dave Turin of Dozer Dave gives the quote beside it.
Garden center“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Orange
The cities around Orange
The city links below open each neighbor’s marketing page. The Orange County page widens the map, and the California directory covers the state.
Pricing
Published prices for an Orange marketing plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions before an Orange marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where should an Orange owner start?
The last month of calls decides it. A phone that rang out after hours is a missed-call problem the AI receptionist fixes. A site that is slow on a phone is a website problem. A solid site with no visitors is an SEO or paid search problem. The first call sorts that out, and it does not have to end with all four services.
Can I start with one service and add the rest later?
Start with one and add the rest when the calls support it. Each service stands on its own, so a business that needs a website can begin there and add SEO, ads or the AI receptionist later. Nothing in the plan requires all four at once.
How do you choose between SEO and Google Ads in Orange?
SEO works on pages that can keep bringing calls after the initial work, while Google Ads buys calls now and stops when the budget stops. We look at how soon the owner needs work, what a booked job is worth and whether the site can convert the traffic before choosing the first channel.
What does a combined plan cost?
You choose the services and see the published price for each one. A single-service start costs less than a full plan, and the scope for every piece is agreed before work begins.
What happens on the first call?
A co-founder runs the first call on video and goes through the questions you bring. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. The account manager who handles day-to-day questions joins that first call.
Free action plan
Build an Orange marketing plan on a free call
Bring the site address, the work you want more of and the cities you cover. On the short video call, a co-founder shows how the four services would connect.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ